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- Tasks: Lead the strategy for Performance Media Tech & AI, driving growth through innovative solutions.
- Company: Join Boots UK, a leading retail brand focused on inclusivity and innovation.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Why this job: Be part of an award-winning team shaping the future of digital marketing with cutting-edge technology.
- Qualifications: 8-10 years in digital marketing with management experience; tech-savvy and growth-oriented.
- Other info: Open to part-time options and committed to diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Closing Date: Friday 8th August
Location: Nottingham or Manchester
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
About the Team:
Boots UK Performance Media are an award-winning in-house team responsible for driving a large % of online and offline growth for our Retail business through best-in-class online advertising strategy and activation. Recently in-housed in 2024, we\’re building one of the UK\’s most successful, innovative brand-side teams through bringing together industry leading talent, with strong partnerships and technology tooling.
Overview:
The Performance Media Tech & AI Manager will define and deliver the vision, strategy and roadmap for all Technology, AI, and Data led initiatives – working in close partnership with the UK\’s best Performance Marketers, Agencies and Tech Platforms. This role drives growth and channel evolution through the optimisation of our Performance Media ecosystem, by; defining a perfect mix of technology platforms and partner projects, adopting AI & Automation solutions whilst measuring the impact on Performance. This role will ensure our medium to long term growth through unlocking further channel capability across Paid Search, Paid Social, Affiliates, and Display.
Key Responsibilities:
- Own, evolve and deliver a strong Performance Media Technology & AI strategy which assesses our current level of maturity and takes us into the future – enabling incremental growth through the adoption of cutting-edge Tech & AI solutions.
- Key collaborator, driving deep partnerships with Jellyfish (Agency), Performance Media Channels, Tech Platforms (i.e. Google, Meta, Smartly, AWIN) and Ad-tech resource.
- Lead the scoping, evaluation and implementation of Performance Media AI tools (e.g. reporting agents, creative automation and bidding assistants).
- Evidence and showcase the effects of our Tech, AI and Data led initiatives through effective measurement, working with our measurement partners.
- Lead, manage and inspire a team of 3 Specialists and 1 Executive – creating a culture of high performance, tenacious curiosity.
What you\’ll need to have:
- Digital Marketing native; keen to lean into the world of Technology & AI, with a good working knowledge of how this can enable growth in Performance Media investment.
- A strong understanding of at least three of the Digital Marketing channels (Display, Affiliates, PPC, Paid Social) with the ability to talk both technical and strategic (ideally a minimum of 8-10 years\’ experience).
- Previous management experience with a People first approach to leading; Inspiring and nurturing this newly formed team to become a place where people can do their best work.
- Comfortable interacting with multiple stakeholders and leveraging a complex roster of partners to drive your agenda.
- Base understanding of AI and LLMs – bonus points for already having made efficiencies in your own workflow.
- Growth minded, curious but with an ability to focus a team towards achieving a vision and strategy.
Why Boots:
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits:
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)
What\’s next:
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you\’ll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best. #J-18808-Ljbffr
Performance Media Tech & ai Manager - Boots UK employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Media Tech & ai Manager - Boots UK
✨Tip Number 1
Familiarise yourself with the latest trends in Performance Media and AI technologies. Being able to discuss recent advancements or case studies during your interview will demonstrate your passion and knowledge in the field.
✨Tip Number 2
Network with professionals in the digital marketing and AI sectors. Attend industry events or webinars where you can connect with potential colleagues or partners, which could give you insights into the role and the company culture.
✨Tip Number 3
Prepare to showcase your leadership style and how you inspire teams. Think of examples from your past experiences where you've successfully led a team through change or innovation, as this is crucial for the role.
✨Tip Number 4
Research Boots UK’s current performance media strategies and any recent campaigns they've launched. This will allow you to speak knowledgeably about their work and suggest how you could contribute to their future success.
We think you need these skills to ace Performance Media Tech & ai Manager - Boots UK
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Performance Media Tech & AI Manager position. Tailor your application to highlight your relevant experience in digital marketing and technology.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with digital marketing channels such as Display, Affiliates, PPC, and Paid Social. Provide specific examples of how you've used technology and AI to drive growth in previous roles.
Showcase Leadership Skills: Since this role involves managing a team, be sure to include examples of your leadership style and how you've inspired and nurtured teams in the past. Mention any management experience that aligns with a 'people first' approach.
Tailor Your Application: Customise your cover letter to reflect your understanding of Boots UK and its values. Discuss how your vision for Performance Media Technology aligns with their goals and how you can contribute to their innovative brand-side team.
How to prepare for a job interview at BOOTS
✨Understand the Role and Responsibilities
Make sure you have a clear understanding of the Performance Media Tech & AI Manager role. Familiarise yourself with the key responsibilities, especially around technology, AI, and data-led initiatives. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Digital Marketing Expertise
Prepare to discuss your knowledge of digital marketing channels such as Display, PPC, and Paid Social. Be ready to provide examples of how you've successfully leveraged these channels in previous roles, particularly in relation to technology and AI.
✨Demonstrate Leadership Skills
Since this role involves managing a team, be prepared to share your leadership philosophy. Discuss how you inspire and nurture talent, and provide examples of how you've created a high-performance culture in past positions.
✨Prepare for Technical Discussions
Given the technical nature of the role, brush up on your knowledge of AI tools and platforms relevant to performance media. Be ready to discuss any efficiencies you've implemented in your workflow using technology or AI solutions.
