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- Tasks: Drive Boots.com’s SEO strategy and boost online visibility through data-driven insights.
- Company: Join Boots, a leading health and beauty retailer with a commitment to inclusivity.
- Benefits: Enjoy flexible benefits, employee discounts, and a supportive work environment.
- Why this job: Make a real impact on digital growth while developing your SEO expertise.
- Qualifications: Proven SEO experience and strong analytical skills are essential.
- Other info: Collaborative culture with opportunities for career development and personal growth.
The predicted salary is between 28800 - 43200 £ per year.
Role: SEO Specialist
Contract: Fixed Term - 6 Months
Shift pattern: Full Time - 5 days in the office
Location: Nottingham Support Office - NG90
Closing date: 9th December 2025
About the role
We are looking for a passionate SEO Specialist to play a key role in shaping the future of Boots.com. In this role, you will support the planning and execution of our SEO roadmap, helping us achieve ambitious sales and brand awareness goals. Your expertise will drive high-quality traffic, boost profitable sales, and attract new customers.
Key Responsibilities
- Leverage SEO tools and analytics platforms (e.g., Google Search Console, SEMrush, Pidatametrics, Similarweb) to track search trends and monitor organic performance.
- Conduct keyword research and provide actionable insights to guide on-site optimisations and overall SEO strategy aligned with KPIs.
- Ensure Boots.com is optimised for emerging AI-driven search experiences and Large Language Model (LLM) visibility.
- Perform regular SEO audits and analysis to inform ecommerce and merchandising teams for continuous improvement.
- Monitor and maintain technical SEO site health using tools such as Lumar and Screaming Frog.
- Deliver best-practice training sessions to wider ecommerce teams to embed SEO principles.
- Prepare and present clear, actionable reports on organic performance metrics and KPIs.
- Support new product development (NPD) and seasonal launches to ensure optimal SEO implementation.
- Collaborate with and provide guidance to the SEO Assistant to achieve team objectives.
- Act as the SEO point of contact across key stakeholder groups (Trading, Digital Experience, Merchandising, Product, and IT), ensuring SEO is embedded in decision-making, project planning, and execution.
A bit about you...
- You have proven experience in an SEO role, with a solid understanding of both on-page and technical SEO best practices.
- You are highly analytical, confident in using data and insights to shape strategy, improve performance, and deliver impactful SEO plans.
- You excel at stakeholder management, comfortable presenting and sharing insight.
- You thrive in a fast-paced environment, managing multiple projects simultaneously without compromising quality.
- Attention to detail is second nature to you, and accuracy is something you never compromise on.
- You bring hands-on experience with website CMS platforms (e.g., AEM) and are eager to apply this knowledge to drive results.
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
What’s next
If successfully selected for interview the Talent Partner will reach out to discuss the Interview process with you in more depth. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
SEO Specialist - 6M FTC in Nottingham employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist - 6M FTC in Nottingham
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Boots on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by brushing up on your SEO knowledge. Be ready to discuss specific tools like Google Search Console and SEMrush, and how you've used them in past roles. Show us you know your stuff!
✨Tip Number 3
Practice your presentation skills! You might need to present your insights during the interview, so get comfortable explaining your strategies and results clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Boots team.
We think you need these skills to ace SEO Specialist - 6M FTC in Nottingham
Some tips for your application 🫡
Show Your Passion for SEO: When writing your application, let your enthusiasm for SEO shine through! We want to see how your passion aligns with our goals at Boots.com. Share specific examples of your past experiences that demonstrate your love for driving organic traffic and improving search performance.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with SEO tools like Google Search Console and SEMrush, and explain how you've used them to achieve results. We appreciate candidates who take the time to connect their skills with what we’re looking for!
Be Data-Driven: Since this role is all about analytics, don’t shy away from showcasing your analytical skills. Include metrics and data from your previous roles that illustrate your impact on SEO performance. We love numbers that tell a story, so make sure to include them in your application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining our team at Boots. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at BOOTS
✨Know Your SEO Tools
Familiarise yourself with the SEO tools mentioned in the job description, like Google Search Console and SEMrush. Be ready to discuss how you've used these tools in past roles to track performance and inform strategy.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples where you've used data to drive SEO decisions. Highlight any successful campaigns or strategies that resulted from your insights.
✨Understand Technical SEO
Brush up on technical SEO concepts and be prepared to talk about how you’ve maintained site health using tools like Screaming Frog. Discuss any audits you've conducted and the improvements that followed.
✨Engage with Stakeholders
Think of examples where you've collaborated with different teams or stakeholders. Be ready to explain how you ensured SEO principles were integrated into their projects and decision-making processes.
