At a Glance
- Tasks: Support SEO strategies and optimise content for Boots' digital platforms.
- Company: Join Boots, a leading health and beauty retailer with a focus on innovation.
- Benefits: Enjoy competitive salary, employee discounts, and flexible work options.
- Other info: Inclusive workplace with strong support for personal growth and development.
- Why this job: Make a real impact in a dynamic environment while developing your career.
- Qualifications: Passion for SEO, content strategy, and data analysis.
The predicted salary is between 31500 - 38500 £ per year.
Join Our Team as an SEO and GEO Content Specialist at Boots in Nottingham, Beeston! Are you passionate about SEO and content strategy? Do you thrive in a dynamic environment where your ideas can make a real impact? At Boots, we’re looking for an SEO and GEO Content Specialist to join our Digital team and help shape the future of our content across key platforms.
Why Boots? At Boots, we believe in building a brilliant workplace for our people. Our commitment to care, confidence, and connection drives everything we do. You’ll be part of a team that values collaboration, innovation, and personal growth. Here, your contributions matter, and you’ll have the opportunity to make a difference for our customers and colleagues every day.
What You’ll Do:
- Support the SEO Content Manager and the delivery of the broader SEO and content strategy, owning workstreams and tasks that enable the senior role to operate at a more strategic level.
- Contribute to performance reporting, monthly business reviews, and stakeholder updates, translating data into clear, actionable recommendations.
- Support keyword portfolio management in Pi Datametrics and help maintain SEO documentation, briefing templates, and team workflows.
- Own SEO continuous improvement across the Inspire Me Hub and Health Hub, including audits, optimisations, and GAP analysis, prioritising by traffic and commercial impact.
- Conduct keyword research and search intent analysis to identify content gaps and opportunities, feeding recommendations into the content planning and briefing cycle.
- Monitor content performance and translate insight into clear recommendations, supporting E-E-A-T initiatives including in-house expert integration and UGC pilots.
- Feed into the platform transformation project from a content SEO perspective, working alongside the technical SEO lead to maintain content quality, structure, and search visibility throughout.
- Support taxonomy design, content template development, and redirect mapping for content pages, ensuring decisions are informed by search performance data.
- Contribute to the Inspire Me Hub catalogue redesign, advising on how content pages should be organised, templated, and linked within the new structure.
- Support the development and optimisation of content for AI-driven search, including refactoring existing content and helping to build new editorial content structured for generative search visibility.
- Identify content gaps specific to GEO and flag opportunities to strengthen Boots’ presence in AI search results.
- Support the development of AI content tools and playbooks, helping drive adoption across SEO and content teams.
- Keep across emerging GEO and LLM practices, bringing content-focused recommendations back to the team on how Boots editorial content can evolve for the changing search landscape.
What We’re Looking For:
We’re seeking someone who is equally comfortable with data and content, with a genuine interest in how AI and search are evolving. If you’re a proactive problem-solver who can embrace change and drive progress, we want to hear from you!
What’s in It for You?
- Enjoy a generous employee discount for you and a family member, along with a Boots Retirement Savings Plan with up to 12% company contribution.
- We understand the importance of flexibility and are open to discussing part-time and job share options.
- With supportive managers and a culture that champions learning, you’ll have the tools and mentorship to grow your career.
A Bit About Us:
At Boots, we’re proud to be an equal opportunity employer, creating a welcoming and inclusive environment for everyone. We believe that when our people feel valued and included, they thrive. Join us, and be brilliant with Boots!
What’s Next?
If you’re ready to take the next step in your career, apply now! Our team will be in touch to discuss your application and the next steps. We’re committed to providing reasonable adjustments throughout the application and interview process to help you be at your best. We hope to hear from you soon! Be brilliant with Boots.
SEO and GEO Content Specialist - 12M FTC in Nottingham employer: Boots
Boots is an exceptional employer, offering a vibrant work culture in Glasgow where you can thrive as a Wellness Solutions Advisor. With comprehensive training and opportunities to complete a Healthcare Training Programme, you'll be empowered to grow your skills while making a meaningful impact on customers' health and wellness journeys. Join a supportive team that values your contributions and fosters personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land SEO and GEO Content Specialist - 12M FTC in Nottingham
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace SEO and GEO Content Specialist - 12M FTC in Nottingham
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Boots from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Boots specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Boots
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Boots, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Boots you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Boots that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Boots, so think on your feet and don't hesitate to showcase your creativity!
