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For Companies At a Glance
- Tasks: Create and manage personalised marketing plans for co-branded communications.
- Company: Join Boots UK, a leader in health and wellness marketing.
- Benefits: Enjoy flexible benefits, employee discounts, and a supportive work environment.
- Why this job: Make a real impact by crafting meaningful customer relationships and experiences.
- Qualifications: Background in marketing with CRM experience and strong communication skills.
- Other info: Inclusive culture that values diversity and offers excellent career growth.
The predicted salary is between 36000 - 60000 £ per year.
Closing Date: 9th January
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
Overview
Sitting within the Customer Marketing team, you will be responsible for developing the personalised marketing plan and managing the delivery of cobranded communications. Reporting to the Marketing Manager, you will work cross functionally with internal and external stakeholders to deliver the best customer communications whilst driving real commercial results - both directly through the communications and by developing stronger and more personalised opportunities for our cobranded activity. It is a busy role that requires a customer focused mind-set, strong communication skills, attention to detail and great organisation. We are the team behind personalised, creative and loyalty-driving campaigns that show our customers we truly know them. From engaging emails to dynamic in-app experiences, we craft smart customer journeys that deliver the right message to the right person at exactly the right time. Working closely with our brilliant data teams, we use insights to anticipate customer needs, surprise and delight them, and highlight the most relevant of our amazing products and services. We are not just sending messages - we are building meaningful relationships that keep customers coming back. The role sits in the health, wellness and seasonal CRM team within Loyalty and delivering cobrand activity with a special focus on health and wellness.
Key Responsibilities
- Responsible for creation, ownership and delivery of cobrand activity across all business categories but with a proactive focus on health and wellness.
- Working as a member of the healthcare marketing squad to collaborate with key stakeholders to create and respond to briefs based on business objective and need.
- Review and analyse commercial and customer impact to define opportunities.
- Assign KPIs and continually optimise the customer journeys based on KPI result.
- Collaborate with the wider Customer Marketing team to inform the total customer experience.
- Work reactively to facilitate the business asks and work at speed to meet commercial needs.
What you will need to have
- Have a background in marketing, ideally with experience in CRM.
- Be a creative individual with a customer-first, analytical mind set.
- Have excellent relationship, organisational and communication skills.
- Be flexible, happy to give something a go, and contribute to lots of different work.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.
What’s next
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you will be notified by email. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
CRM Specialist, CoBrand - Boots UK in Nottingham employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist, CoBrand - Boots UK in Nottingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Boots or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Boots' recent campaigns and think about how your skills in CRM can contribute to their goals. Show them you’re not just another candidate, but someone who’s genuinely interested in their mission.
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. Focus on articulating your experience in marketing and CRM clearly, and don’t forget to highlight your customer-first mindset.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Boots. Don’t miss out on this opportunity!
We think you need these skills to ace CRM Specialist, CoBrand - Boots UK in Nottingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Specialist role. Highlight your marketing experience, especially in CRM, and show how your skills align with the job description. We want to see how you can contribute to our customer-first approach!
Show Off Your Creativity: Since this role is all about crafting engaging communications, don’t be shy about showcasing your creative side. Include examples of past campaigns or projects where you’ve used innovative ideas to connect with customers. We love seeing how you think outside the box!
Be Data-Driven: We’re looking for someone who can analyse customer data to drive results. In your application, mention any experience you have with data analysis and how it has influenced your marketing strategies. Show us that you can turn insights into action!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at BOOTS
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer relationship management, especially in the health and wellness sector. Be ready to discuss how you can leverage data insights to create personalised marketing plans.
✨Showcase Your Creativity
As a CRM Specialist, creativity is key! Prepare examples of past campaigns you've worked on that demonstrate your ability to craft engaging customer journeys. Think about how you can surprise and delight customers through innovative communication strategies.
✨Master the Art of Communication
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and confidently. Be prepared to discuss how you’ve collaborated with different stakeholders in previous roles to achieve common goals.
✨Be Data-Driven
Since the role involves analysing commercial and customer impact, come equipped with examples of how you've used data to inform your marketing strategies. Discuss specific KPIs you've set in the past and how you optimised campaigns based on those results.
