At a Glance
- Tasks: Drive engaging social media campaigns across TikTok, Instagram, and more for Boots.
- Company: Join Boots, a leading health and beauty retailer in Nottingham.
- Benefits: Competitive salary, generous discounts, flexible benefits, and career development opportunities.
- Other info: Supportive environment with opportunities for growth and learning.
- Why this job: Be at the forefront of social media marketing and make an impact in the beauty industry.
- Qualifications: Experience managing social media and creating engaging content.
The predicted salary is between 45000 - 55000 £ per year.
Join Boots as an Assistant Social Media Manager in the vibrant city of Nottingham! Are you a social-first marketer with a passion for health, beauty, and trend-led content? Drive high-performing paid and organic campaigns across TikTok, Instagram, Facebook, Pinterest and YouTube for the UK’s leading health and beauty retailer.
What you’ll be doing
- This role is at the heart of our Content, Social and Influencer team and you will report directly to the Content Production Manager, working alongside the wider team, Marketing teams and paid performance partners.
- You will bridge the gap between paid social performance and organic strategy, ensuring our campaigns land seamlessly across all social platforms.
Key responsibilities
- Read, translate, and activate paid social creator lead content from agency media plans to deliver maximum ROI, in line with our brand comms objectives.
- Align organic content with paid amplification to ensure brand messaging is consistent and high-converting.
- Build relationships with creators and influencers, negotiating rates and usage rights for paid ad campaigns.
- Tailor content and ad formats to fit channel-specific best practices, testing new formats on TikTok, Meta, and YouTube.
- Collaborate with our Influencer Team to weave creator and UGC assets into paid social ad funnels.
- Analyse campaign metrics (paid & organic) to spot trends, refine targeting, and feed insights into future planning and campaigns.
What you’ll need to have (our must-haves)
- Proven hands-on experience managing social across TikTok, Instagram, Facebook, Pinterest and YouTube.
- Comfortable capturing high-quality mobile video and editing social-first content (using tools like CapCut or Premiere Pro).
- Ability to read media plans, understand paid ad specs, and partner with media agencies on campaign activations.
- Strong understanding of creator marketing and how to turn UGC into top-performing paid ad creative.
- Confident building relationships with creators, negotiating fees, contract terms, and usage rights.
- Clear understanding of what content drives engagement vs. conversion across different platforms.
It would be great if you also have
- Experience in the retail industry.
- Knowledge of social commerce features like TikTok Shop.
- Experience presenting on-camera or interviewing creators at events.
Where your brilliance can take you
At Boots, we believe in nurturing talent and providing opportunities for career development. You’ll have the chance to grow within the company, explore new roles, and enhance your skills in a supportive environment.
Rewards designed for you
- Boots Retirement Savings Plan (up to 12% company contribution).
- Generous employee discounts for you and a family member.
- Enhanced maternity/paternity/adoption leave pay.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
- Flexible benefits scheme including options for additional holiday, discounted gym membership, and much more.
There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday.
A bit about us
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What’s next?
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best. Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis. We hope to hear from you soon. Be brilliant with Boots.
Assistant Social Media Manager in Nottingham employer: Boots
Boots is an exceptional employer, offering a vibrant work culture in Glasgow where you can thrive as a Wellness Solutions Advisor. With comprehensive training and opportunities to complete a Healthcare Training Programme, you'll be empowered to grow your skills while making a meaningful impact on customers' health and wellness journeys. Join a supportive team that values your contributions and fosters personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Social Media Manager in Nottingham
✨Dive into Local Community Groups
Social work thrives on community connections, so get involved in local groups or forums specific to your interests. Whether it’s volunteering at local shelters or joining community action boards, these are great ways to boost your visibility and make direct contacts that could lead to opportunities like the one at Boots.
✨Attend Social Work Events and Workshops
Keep an eye out for workshops, seminars, or conferences in social work. These events are fantastic for meeting professionals in the field, learning about emerging trends, and spotting job openings. Plus, you might just bump into someone from Boots!
✨Showcase Your Passion and Expertise
Use platforms like Instagram or LinkedIn to share your journey and insights into the social work sector. Whether it’s writing about your experiences or sharing relevant articles, this helps to establish you as an engaged professional. Potential employers, like Boots, will notice your enthusiasm!
✨Leverage Your Network
Don’t hesitate to reach out to professors, mentors, or even past colleagues who are in social work. They might have inside knowledge about openings at Boots or be able to connect you with someone who’s hiring. Networking is key, especially in a full-time role where relationships matter.
We think you need these skills to ace Assistant Social Media Manager in Nottingham
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let us see your passion for social work shine through! Talk about the experiences that made you want to pursue this career—whether it’s volunteering, personal experiences, or academic projects. We want to know why this field matters to you.
Emphasise Relevant Qualifications:Make sure your CV highlights any relevant qualifications, like degrees in social work or certifications like a DBS check. If you've done any workshops or training, don’t forget to include those as well. We're keen to see your commitment to your professional development!
Detail Your Experience with Clients:Since this is a hands-on field, detailing any direct experience you have with clients is crucial. Whether it's internships, volunteer roles, or previous jobs, highlight those experiences in your CV to show us you've got the practical skills necessary for the job!
Tailor Your Application to Boots:Before hitting send, make sure to tailor your application specifically to Boots! Research our mission and values, and refer to them in your cover letter. This shows us that you understand our work and are genuinely interested in being a part of our team!
How to prepare for a job interview at Boots
✨Understanding the Role of Empathy
In social work, understanding and demonstrating empathy is key. Be prepared to share personal experiences or scenarios where you effectively showed compassion and support. This helps show that you genuinely care about the well-being of others, which is crucial in social work.
✨Demonstrating Knowledge of Frameworks
Familiarise yourself with the frameworks and models used in social work, such as the Strengths-Based Approach or the Ecological Perspective. Be ready to discuss how these frameworks apply to your work, especially if you can tie them into real-world examples or case studies you've encountered.
✨Showcasing Your Multi-Disciplinary Skills
In a full-time social work role, you'll often collaborate with healthcare professionals, educators, and law enforcement. Be prepared to describe your teamwork experiences and how you've effectively communicated with other disciplines to achieve the best outcomes for clients.
✨Preparing for Scenario-Based Questions
Expect questions that put you in hypothetical social work situations, such as dealing with a crisis or managing a complex case. Think through your thought process for these scenarios beforehand, considering how you'd assess the situation and what steps you'd take, as this demonstrates your critical thinking and problem-solving abilities.
