Join Our Team as an Assistant Go to Market Manager at Boots in Nottingham, Beeston!
Contract: Full-time on site Shift pattern: Standard working hours Salary: Competitive Closing date: 26th June 2026 Recruitment Partner: Joanne Walker
Are you ready to make a difference? At Boots, we believe in building a brilliant environment for our people, empowering them to deliver care, confidence, and connection in communities across the UK and Ireland. As an Assistant Go to Market Manager, you will sits at the heart of bringing together customer, commercial and marketing strategies, using the latest insights, trends and performance data to help shape compelling campaigns and growth initiatives.
What You’ll Be Doing
Within this role you be looking to develop your commercial and marketing expertise while gaining hands-on experience in Go-to-Market strategy and campaign delivery. You will:
Support the creation and execution of innovative go-to-market strategies across Health, Wellness and Pharmacy categories.
Help develop commercial and marketing briefs using customer insights, market trends and business objectives.
Lead the planning and delivery of selected seasonal campaigns, customer moments and partnership initiatives.
Support the GTM team in delivering larger-scale campaigns, ensuring plans are aligned to objectives and executed effectively.
Coordinate campaign activity across multiple business units and channels.
Support the rollout of new products and services both in-store and online.
Lead for Health & Wellness NPD Forum, partnering with stakeholders to align launch plans, marketing support and execution timelines.
Represent the top 25 stores channel for go-to-market.
Monitor campaign and launch performance, identifying opportunities to optimise future activity.
Support the rollout of new products and services both in-store and online.
What You’ll Need to Have (Our Must-Haves)
Proven experience within one of the following; marketing, commercial, buying, product management, go-to-market, or category management.
Strong analytical skills with the ability to interpret data effectively.
Excellent communication and collaboration skills.
A proactive approach to problem-solving and decision-making.
A passion for retail and understanding of market dynamics.
It Would Be Great If You Also Have
Experience in the retail industry.
Familiarity with digital marketing tools and techniques.
A degree in Marketing, Business, or a related field.
Where Your Brilliance Can Take You
At Boots, we are committed to your growth and development. You will have opportunities to learn new skills, take on new challenges, and advance your career within our supportive environment.
Why Boots?
We offer a range of benefits designed for you:
Boots Retirement Savings Plan (up to 6% company contribution)
Generous employee discounts for you and a family member
Enhanced maternity/paternity/adoption leave pay
A bit about us At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What’s Next? If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. We are open to discussing part-time and job share options. If you require additional support during the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.
We hope to hear from you soon. Be brilliant with Boots.
Keywords
Master Data, Commercial, Marketing strategies
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Go To Market Manager in Nottingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Boots and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Boots are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Boots on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Boots. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Boots. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Boots:Show us that you’ve done your homework! In your application, briefly mention what you admire about Boots’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Boots
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Boots will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Boots, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
