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- Tasks: Join our dynamic team to create and execute exciting marketing campaigns for customer retention.
- Company: Boots Opticians is an award-winning brand focused on eye health and customer engagement.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Why this job: Be part of a creative, data-driven team that values innovation and collaboration.
- Qualifications: Creative thinkers with campaign experience and strong communication skills are welcome.
- Other info: Open to discussing part-time options; inclusivity is at the heart of our culture.
The predicted salary is between 28800 - 42000 £ per year.
Contract: Permanent - 5 days in the Office
Shift pattern: Full Time
Hours: 37.50
Location: Nottingham Support office - NG90
Closing date: 11th July 2025
Recruitment Partner: Frankie McCallister
About the role
Welcome to the Boots Opticians Marketing team - an exciting, award-winning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans, we help our customers to See What’s PossibleTM, working with exciting fashion brands and educating customers on the importance of looking after their eye health. This is your chance to join one of the best teams around.
The CRM & Loyalty Specialist will execute Boots Opticians' customer retention marketing campaigns across all CRM channels (email, SMS, direct mail, mobile app, and more). A critical role in the performance of the business, this is a unique opportunity to shine in a role that is as creative as it is data-led.
Key responsibilities
- To plan and execute the Boots Opticians trade plan via multi-channel creative campaigns
- To understand and optimise the customer journey, using data-led insights
- Own the customer lifecycle, ensuring longevity and commercial success
- To identify new innovations (technology, channels, creative, behavioural science) to drive incremental improvements in the programme
- Use data and insight to identify new commercial opportunities
- Plan test and learn strategy and deliver reporting to the business
- Work closely with data and analytics and insights team to understand key customer segments and increase their value.
- Work with cross-functional teams to deliver incremental bookings and revenue for the business
What you’ll need to have
- Creative and strategic thinker - energetic and passionate
- Creative campaign experience, working with agency partners to deliver exceptional results
- Strong communicator - able to engage with multiple audiences
- Collaborator - able to work with the wider Marketing team, Analytics, Product, Compliance and other functions to develop and execute projects
It would be great if you also have
- Worked in Retail/Healthcare previously, ideally Optical or Fashion
- CRM platform experience, including Adobe Campaign/Salesforce/Eloqua or similar
- Experience of existing and emerging CRM technologies and approaches
- Good understanding of GDPR
- Experience of HTML
- Direct Mail experience
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.
What’s next
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
Marketing Specialist- CRM And Loyalty employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist- CRM And Loyalty
✨Tip Number 1
Familiarise yourself with Boots Opticians' brand and values. Understanding their mission to help customers 'See What’s Possible' will allow you to align your responses during interviews and discussions, showcasing how your creative and strategic thinking can contribute to their goals.
✨Tip Number 2
Network with current or former employees of Boots Opticians, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach and demonstrate your enthusiasm for the role.
✨Tip Number 3
Stay updated on the latest trends in CRM and loyalty marketing, particularly within the retail and healthcare sectors. Being able to discuss recent innovations or successful campaigns during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 4
Prepare examples of your past work that highlight your experience with multi-channel campaigns and data-driven decision-making. Be ready to discuss how you've used insights to optimise customer journeys, as this is a key responsibility for the role.
We think you need these skills to ace Marketing Specialist- CRM And Loyalty
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and loyalty marketing. Focus on your creative campaign experience and any specific tools you've used, like Adobe Campaign or Salesforce.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer retention marketing and how your skills align with the role. Mention your understanding of the customer journey and your ability to use data-led insights.
Showcase Your Communication Skills: Since strong communication is key for this role, provide examples of how you've successfully engaged with different audiences in previous positions. Highlight any collaborative projects you've worked on.
Research Boots Opticians: Familiarise yourself with Boots Opticians' brand values and recent campaigns. This will help you demonstrate your enthusiasm for the company and how you can contribute to their growth plans.
How to prepare for a job interview at BOOTS
✨Show Your Creative Side
As a Marketing Specialist, creativity is key. Prepare to discuss your previous campaigns and how you used innovative ideas to engage customers. Bring examples of your work that showcase your ability to think outside the box.
✨Know Your Data
This role is data-led, so be ready to talk about how you've used data insights in past roles. Familiarise yourself with CRM metrics and be prepared to discuss how you can leverage data to optimise customer journeys.
✨Demonstrate Collaboration Skills
You'll need to work closely with various teams, so highlight your experience in cross-functional collaboration. Share specific examples of how you've successfully worked with others to achieve common goals.
✨Understand the Brand
Research Boots Opticians and their marketing strategies. Be prepared to discuss how you can contribute to their mission of helping customers see what's possible, and how your values align with theirs.