Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead exciting marketing campaigns for healthcare and seasonal products at Boots.
- Company: Join Boots Ireland, a dynamic and inclusive workplace focused on innovation.
- Benefits: Enjoy generous discounts, enhanced leave, and access to development resources.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in a role that shapes marketing strategies across iconic brands.
- Qualifications: Experience in cross-channel marketing and strong analytical skills are essential.
The predicted salary is between 50000 - 60000 £ per year.
An exciting opportunity has arisen within the Boots Ireland Marketing Team for a Marketing Manager for Healthcare, Pharmacy and Seasonal. Accountable for shaping and delivering the full marketing agenda across our most commercially critical areas—leading the flagship Summer and Christmas seasonal campaigns, and driving continuous, high‑value support for healthcare, pharmacy, and value propositions—while also overseeing the ISM workstreams as part of our broader growth strategy.
A successful Marketing Manager in this role will be able to seamlessly work across all of Boot’s iconic categories & brands to deliver a full spectrum of marketing activity, tailored to a local Irish audience. A good knowledge of healthcare trading compliance, marketable and non-marketable products and Irish Healthcare regulation and changes to the market/ competitor activity would be beneficial to this role, however not essential. A keen interest in the commercial requirements of the business and a proven ability to strategically plan and prioritise several different campaigns at once is essential.
A successful individual will thrive at the prospect of owning the responsibility to drive the strategic planning & implementation of our healthcare, pharmacy and seasonal plans, working with the Assistant Marketing Managers to deliver hugely successful and commercially driven campaigns, across all marketing channels. This varied and dynamic role ensures that you will be involved in a range of key initiatives that include new service launches, new product launches as well as being tasked with creating a seasonal plan that maximises budget and opportunity to deliver stronger results year on year.
Daily work includes all aspects of the role and you will be directly involved planning and implementation discussions across healthcare, pharmacy, seasonal, value and ISM. Whilst these areas are weighted in terms of priority to the business, they all require a good level of focus, knowledge and understanding, ensuring that you can deliver on the business’s priorities, requirements and approach agreed with the Director of Marketing. This role reports to the Director of Marketing for Boots Ireland and you will work cross functionally with the ROI Marketing Team and UK Marketing Teams, specifically the healthcare, seasonal, value and ISM marketing teams.
Key Responsibilities:
- Development and delivery of full, cross-category marketing plan
- Assessment of healthcare commercial calendar and opportunities working to maximise impact across these areas
- Align with ROI Pharmacy team on business priorities, service and proposition development, ensuring best in class customer-first comms messaging.
- Continually review of needs of ROI business and creation of bespoke localised campaigns
- Collaboration with ROI commercial teams to understand which priorities and initiatives should be supported throughout the year and maintain excellent relationships of same
- Collaboration with Boots UK teams to understand and adapt wider business activity where relevant.
- Partner with the incumbent media, PR and creative agencies to bring all campaign components together, pushing for opportunities to diversify, strengthen and optimise plans throughout.
- Drive reporting and post campaign analysis, sharing this with the wider business as required
- Partner with Boots UK ISM team, to agree and deliver all sales plan activity, development and messaging – including print and digital screen content.
- Collaborate with legal/ regulatory affairs to ensure all activity is in line with the needs of the Irish market and that we are compliant with local laws and regulations across all areas
- Experience dealing with senior stakeholders as on occasion you will be asked to present to the Irish Leadership Team
- Management and development of two direct reports (Dublin based).
- Travel to Ireland (every 6-8 weeks), for team meetings, agency meetings and store visits
About you:
- In depth, cross channel marketing expertise for a retailer
- A strong understanding of customer behaviour and ability to understand data, insights and customer journeys
- An analytical approach to marketing, balancing brand and commercial objectives
- Demonstrable commercial and strategic knowledge, allowing you to execute successful multichannel campaigns across multiple channels simultaneously
- Experience or knowledge of the Irish retail and healthcare market
- Financial literacy and budget management
- Confidence in presenting and discussing activity with large groups, in person and remotely
- Stakeholder management experience at all seniority levels and strong relationship building and maintenance skills
- Ability to manage simultaneous activity across multiple business areas
- A flexible and proactive approach to the role
- Ambitious with a key focus on achieving the best results
Our benefits:
- Generous Employee Discount
- Enhanced Leave Entitlements
- Company Pension
- Access to a range of learning and development resources and programmes
We have a great range of benefits in addition to the above that go beyond salary and offer flexibility to suit you.
Why Boots:
We're always looking for people who care; people who go the extra mile to change things for the better. You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. People are at the heart of Boots, your support helps us go further, together.
What’s next:
A member of the Resourcing Team will be in touch with you regarding your application should you be progressing to interview. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to enable you to be at your best.
Marketing Manager for Pharmacy, Healthcare & Seasonal employer: Boots
Contact Detail:
Boots Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager for Pharmacy, Healthcare & Seasonal
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Boots and its marketing strategies. Understand their seasonal campaigns and healthcare initiatives so you can speak confidently about how you can contribute to their goals.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns you've worked on to interviews. Discuss what worked, what didn’t, and how you adapted your strategies—this will demonstrate your analytical approach and ability to drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Boots team.
We think you need these skills to ace Marketing Manager for Pharmacy, Healthcare & Seasonal
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager for Pharmacy, Healthcare & Seasonal. Highlight your relevant experience and skills that align with the job description, especially in healthcare marketing and campaign management.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention any specific campaigns or projects you've led that relate to our needs.
Showcase Your Analytical Skills: Since this role requires an analytical approach, be sure to include examples of how you've used data to drive marketing decisions in the past. We want to see how you can balance brand and commercial objectives effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Boots
✨Know Your Market
Before the interview, dive deep into the Irish healthcare and retail market. Familiarise yourself with current trends, regulations, and competitor activities. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Campaign Experience
Prepare specific examples of successful marketing campaigns you've led or contributed to. Be ready to discuss your strategic planning process, how you prioritised tasks, and the results achieved. This will demonstrate your ability to manage multiple campaigns effectively.
✨Engage with Stakeholders
Highlight your experience in stakeholder management. Be prepared to discuss how you've built relationships with senior stakeholders and collaborated across teams. This is crucial for a role that requires working with both the ROI and UK marketing teams.
✨Be Data-Driven
Emphasise your analytical skills by discussing how you've used data to inform marketing decisions. Share examples of how you've assessed campaign performance and adjusted strategies based on insights. This will show that you can balance brand objectives with commercial goals.