At a Glance
- Tasks: Manage PPC accounts and drive innovative strategies for Boots UK's performance marketing.
- Company: Join Boots, a leading healthcare retailer with a commitment to diversity and inclusion.
- Benefits: Enjoy generous discounts, flexible benefits, and a supportive work environment.
- Other info: Opportunities for career growth and a dynamic team culture await you.
- Why this job: Make a real impact in digital marketing while working with top industry talent.
- Qualifications: Passion for PPC, analytical skills, and experience with Google Ads are essential.
The predicted salary is between 35000 - 45000 £ per year.
The Performance Media team sits within our Marketing department and is responsible for driving forward the Paid Media Strategy for Boots UK, covering performance marketing channels such as PPC, Affiliates, Display and Paid Social.
We are looking for a PPC Specialist to join our growing Performance Media team, working across our Paid Search accounts which drive performance for all Boots UK product categories. You will be responsible for the day-to-day management and trading of the PPC accounts in collaboration with our agency search team, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the PPC Manager in the development of the Boots Performance Strategy for Paid Search and direct line manage a PPC Executive.
Key responsibilities:- Managing the day-to-day delivery of the PPC strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC team.
- Driving Strategy development, change and innovation in the Paid Search space – supporting the PPC Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects – all in the name of driving growth.
- Measurement and reporting; producing reports and communicating Paid Search results to internal and external stakeholders, continuously showcasing the value being driven by the PPC channel.
- Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC channel is supporting business priorities, wider marketing campaigns and key projects.
- The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer.
- Direct line management responsibility of 1 x PPC Executive.
- A passion for PPC and innovation in this space, with a performance-driven growth mindset, keen to make a huge difference across the UK's biggest healthcare retailer.
- Experience in a similar PPC role at either agency or in-house level (hands-on experience with SA360, Google Analytics and Google Ads is desirable).
- Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel.
- Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.
- A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge.
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
We hope to hear from you soon. Be brilliant with Boots.
Specialist in Manchester employer: Boots
At Boots, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration within our Performance Media team in Manchester. With a strong focus on employee growth, we provide extensive training opportunities, generous benefits including a retirement savings plan and flexible working options, and a commitment to inclusivity that ensures every team member feels valued and empowered to make a meaningful impact in the healthcare retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Specialist in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Boots or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising common PPC questions and showcasing your passion for performance marketing. We all know that enthusiasm can be contagious, so let it shine through!
✨Tip Number 3
Don’t just apply and wait! Follow up on your application after a week or so. A quick email shows your interest and keeps you on their radar. Plus, it’s a great way to ask about the next steps.
✨Tip Number 4
Check out our website for more roles and resources. We’ve got loads of tips and tools to help you ace your job search. Let’s get you that PPC Specialist role at Boots!
We think you need these skills to ace Specialist in Manchester
Some tips for your application 🫡
Show Your Passion for PPC:Make sure to highlight your enthusiasm for PPC in your application. We want to see that you're not just experienced, but also genuinely excited about driving performance and innovation in this space.
Tailor Your CV and Cover Letter:Don’t just send a generic CV! Tailor it to reflect the skills and experiences that match the PPC Specialist role. Use keywords from the job description to show us you’re the perfect fit.
Quantify Your Achievements:When detailing your past experiences, use numbers to showcase your impact. Whether it's budget management or ROAS KPIs, we love seeing how you've driven results in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Boots
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Familiarise yourself with the latest trends, tools like SA360, Google Analytics, and Google Ads, and be ready to discuss how you've used them in past roles. This shows you're not just passionate about PPC but also well-informed.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of reports you've created or insights you've derived from data that led to successful campaigns. This will demonstrate your strong attention to detail and analytical prowess.
✨Understand Boots' Business Goals
Research Boots and their current marketing strategies. Be ready to discuss how your role as a PPC Specialist can align with their business priorities and contribute to their growth. Showing that you understand their objectives will set you apart from other candidates.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific PPC challenges or scenarios. Think about potential growth opportunities or innovative strategies you could implement. This will help you showcase your problem-solving skills and creativity in the Paid Search space.
