At a Glance
- Tasks: Analyse media effectiveness and translate data into actionable insights for marketing strategies.
- Company: Join Boots, a leading brand committed to inclusivity and collaboration.
- Benefits: Generous discounts, flexible benefits, and career development opportunities.
- Other info: Dynamic team environment with opportunities for continuous improvement and personal growth.
- Why this job: Make a real impact in media effectiveness while growing your analytical skills.
- Qualifications: Strong analytical skills, clear communication, and a passion for media and measurement.
The predicted salary is between 30000 - 40000 € per year.
Are you ready to make a significant impact in the world of media effectiveness? Join us at Boots as a Media Effectiveness Analyst!
What you’ll be doing:
In this role, you will ensure our media strategies deliver maximum commercial value. Your analytical skills will be key in supporting our integrated measurement ecosystem, translating data into actionable insights that guide our marketing efforts. The Media Effectiveness team sits at the heart of Boots’ marketing organisation, ensuring media investment delivers maximum commercial value through integrated, evidence-led decision-making. The team works with a network of internal and external partners to combine complementary perspectives (e.g., MMM, GEO testing, attention, creative quality, audience measurement and attribution) into one joined-up view of performance.
We value integration, clarity, curiosity, collaboration, transparency and quality thinking — alongside passion, energy and the belief that hard work and teamwork make almost anything possible.
Key responsibilities
- Support the full measurement stack, including MMM, GEO testing, creative quality, and audience measurement and attribution.
- Assist in the set-up, tracking, and interpretation of tests, summarising outcomes clearly across MMM and GEO tests.
- Contribute to integrated cross-media effectiveness insight by combining evidence from multiple sources into a coherent view.
- Build clear, structured reporting and commercially focused storytelling (e.g., What happened / Why / What next).
- Work closely with media, creative and measurement partners to ensure effective collaboration, data flow and alignment.
- Help integrate outputs from multiple partners into a single coherent performance narrative to support decision-making.
- Champion continuous improvement in measurement approaches, processes and insight quality (documentation, repeatable methods, QA).
What you’ll need to have (our must-haves):
- Strong analytical skills with a keen attention to detail.
- Ability to structure problems logically and work through them step-by-step.
- Clear communication skills, both written and verbal, to translate analysis into actionable recommendations.
- Comfort working with data (Excel / Google Sheets).
- A proactive curiosity and willingness to learn about media and measurement.
- Strong collaboration skills to work effectively with multiple partners and stakeholders.
- Basic understanding of MMM, attribution, or testing methodologies.
- Experience with data visualisation tools (e.g., Power BI, Tableau, Looker).
It would be great if you also have:
- Exposure to media, marketing, e-commerce, or digital analytics within a brand but open to agency experience.
Where your brilliance can take you:
At Boots, we believe in your potential. You will have opportunities for career development and growth, supported by a culture that values collaboration, curiosity, and continuous improvement.
Rewards designed for you:
- Boots Retirement Savings Plan (up to 6% company contribution)
- Generous employee discounts for you and a family member
- Enhanced maternity/paternity/adoption leave pay
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
- Flexible benefits scheme including options for additional holiday, discounted gym membership, and much more.
There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday.
A bit about us:
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What’s next?
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
We hope to hear from you soon. Be brilliant with Boots.
Media Effectiveness Analyst in Manchester employer: Boots
At Boots, we pride ourselves on being an exceptional employer, offering a vibrant work culture in Manchester that fosters collaboration, curiosity, and continuous improvement. As a Media Effectiveness Analyst, you will benefit from generous employee discounts, a robust retirement savings plan, and flexible benefits tailored to your needs, all while contributing to impactful media strategies that drive commercial success. With ample opportunities for career development and a commitment to inclusivity, Boots is dedicated to helping you thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Media Effectiveness Analyst in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Boots or similar companies. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. Think about how you can present your analytical experiences in a way that highlights your problem-solving abilities and collaboration skills. Make it engaging!
✨Tip Number 3
Show off your data skills! If you’ve worked with tools like Power BI or Tableau, be ready to discuss specific projects where you used these tools to drive results. Real examples make a big impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, you’ll find all the latest roles and updates there, so keep checking back!
We think you need these skills to ace Media Effectiveness Analyst in Manchester
Some tips for your application 🫡
Show Off Your Analytical Skills:As a Media Effectiveness Analyst, your analytical prowess is key! Make sure to highlight any relevant experience with data analysis and how you've used it to drive decisions. We want to see your problem-solving skills in action!
Communicate Clearly:Clear communication is crucial in this role. When writing your application, ensure you articulate your thoughts well. Use straightforward language to explain your past experiences and how they relate to the job. Remember, we love clarity!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Media Effectiveness Analyst role. Mention your familiarity with tools like Power BI or Tableau, and how they can benefit our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our Boots family!
How to prepare for a job interview at Boots
✨Know Your Numbers
As a Media Effectiveness Analyst, you'll be working with data all the time. Brush up on your analytical skills and be ready to discuss how you've used data to drive decisions in the past. Familiarise yourself with key metrics and methodologies like MMM and attribution, so you can speak confidently about them.
✨Tell a Compelling Story
When discussing your previous experiences, focus on how you turned data into actionable insights. Use the 'What happened / Why / What next' framework to structure your answers. This will show that you can not only analyse data but also communicate it effectively, which is crucial for this role.
✨Collaborate Like a Pro
Since the role involves working closely with various partners, be prepared to share examples of successful collaborations. Highlight your teamwork skills and how you’ve navigated challenges in group settings. This will demonstrate that you can thrive in Boots’ collaborative environment.
✨Show Your Curiosity
Boots values curiosity, so come prepared with questions about their media strategies and measurement approaches. This shows that you're genuinely interested in the role and eager to learn. Plus, it gives you a chance to engage with the interviewers and make a memorable impression.
