At a Glance
- Tasks: Analyse media effectiveness and translate data into actionable insights for marketing strategies.
- Company: Join Boots, a leading brand committed to inclusivity and collaboration.
- Benefits: Generous discounts, flexible benefits, and a supportive work culture.
- Other info: Opportunities for career growth in a dynamic and inclusive environment.
- Why this job: Make a real impact in media effectiveness while developing your analytical skills.
- Qualifications: Strong analytical skills, clear communication, and a proactive curiosity about media.
The predicted salary is between 30000 - 40000 £ per year.
Are you ready to make a significant impact in the world of media effectiveness? Join us at Boots as a Media Effectiveness Analyst!
What you’ll be doing:
In this role, you will ensure our media strategies deliver maximum commercial value. Your analytical skills will be key in supporting our integrated measurement ecosystem, translating data into actionable insights that guide our marketing efforts. The Media Effectiveness team sits at the heart of Boots’ marketing organisation, ensuring media investment delivers maximum commercial value through integrated, evidence-led decision-making. The team works with a network of internal and external partners to combine complementary perspectives (e.g., MMM, GEO testing, attention, creative quality, audience measurement and attribution) into one joined-up view of performance.
We value integration, clarity, curiosity, collaboration, transparency and quality thinking — alongside passion, energy and the belief that hard work and teamwork make almost anything possible.
Key responsibilities
- Support the full measurement stack, including MMM, GEO testing, creative quality, and audience measurement and attribution.
- Assist in the set-up, tracking, and interpretation of tests, summarising outcomes clearly across MMM and GEO tests.
- Contribute to integrated cross-media effectiveness insight by combining evidence from multiple sources into a coherent view.
- Build clear, structured reporting and commercially focused storytelling (e.g., What happened / Why / What next).
- Work closely with media, creative and measurement partners to ensure effective collaboration, data flow and alignment.
- Help integrate outputs from multiple partners into a single coherent performance narrative to support decision-making.
- Champion continuous improvement in measurement approaches, processes and insight quality (documentation, repeatable methods, QA).
What you’ll need to have (our must-haves):
- Strong analytical skills with a keen attention to detail.
- Ability to structure problems logically and work through them step-by-step.
- Clear communication skills, both written and verbal, to translate analysis into actionable recommendations.
- Comfort working with data (Excel / Google Sheets).
- A proactive curiosity and willingness to learn about media and measurement.
- Strong collaboration skills to work effectively with multiple partners and stakeholders.
- Basic understanding of MMM, attribution, or testing methodologies.
- Experience with data visualisation tools (e.g., Power BI, Tableau, Looker).
It would be great if you also have:
- Exposure to media, marketing, e-commerce, or digital analytics within a brand but open to agency experience.
Where your brilliance can take you:
At Boots, we believe in your potential. You will have opportunities for career development and growth, supported by a culture that values collaboration, curiosity, and continuous improvement.
Rewards designed for you:
- Boots Retirement Savings Plan (up to 6% company contribution)
- Generous employee discounts for you and a family member
- Enhanced maternity/paternity/adoption leave pay
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
- Flexible benefits scheme including options for additional holiday, discounted gym membership, and much more.
There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at Exclusions may apply; eligible roles only.
A bit about us:
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What’s next?
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis. We hope to hear from you soon. Be brilliant with Boots.
Analyst Level 6 in Manchester employer: Boots
At Boots, we pride ourselves on being an exceptional employer, offering a vibrant work culture in Manchester that fosters collaboration, curiosity, and continuous improvement. As a Media Effectiveness Analyst, you will benefit from generous employee discounts, a robust retirement savings plan, and opportunities for career development, all while contributing to impactful media strategies that drive commercial value. Join us in a supportive environment where your analytical skills can shine and make a real difference.
StudySmarter Expert Advice🤫
We think this is how you could land Analyst Level 6 in Manchester
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Boots on LinkedIn. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by diving deep into Boots' media strategies. Show us that you understand their approach to media effectiveness and how your skills can enhance it.
✨Tip Number 3
Practice your storytelling skills! Be ready to explain your analytical insights clearly and concisely, just like you would in a report. We love clear communication!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate candidates like you!
We think you need these skills to ace Analyst Level 6 in Manchester
Some tips for your application 🫡
Show Off Your Analytical Skills:Make sure to highlight your strong analytical skills in your application. We want to see how you can structure problems logically and work through them step-by-step, just like you'll be doing in the role!
Communicate Clearly:Your written communication is key! Use clear and concise language to translate your analysis into actionable recommendations. Remember, we value clarity and quality thinking, so make your insights shine.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Media Effectiveness Analyst role. Show us how your experience aligns with our needs and values.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Boots
✨Know Your Numbers
As a Media Effectiveness Analyst, you'll be working with data all the time. Brush up on your analytical skills and get comfortable with tools like Excel or Google Sheets. Be ready to discuss how you've used data to drive decisions in past roles.
✨Master the Art of Storytelling
You'll need to build clear, structured reports that tell a story about media performance. Practice summarising complex data into actionable insights. Think about how you can present 'What happened / Why / What next' in a way that's engaging and easy to understand.
✨Show Your Curiosity
Boots values curiosity, so come prepared with questions about their media strategies and measurement approaches. Demonstrating a proactive interest in learning will show that you're a great fit for their culture.
✨Collaborate Like a Pro
This role involves working closely with various partners. Highlight your collaboration skills by sharing examples of how you've successfully worked with different teams in the past. Emphasise your ability to integrate diverse perspectives into a coherent narrative.
