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- Tasks: Manage PPC accounts and drive innovative strategies for Boots' E-commerce team.
- Company: Join Boots, a leading healthcare retailer in Ireland with a focus on inclusivity.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Why this job: Make a real impact in digital marketing while working with top industry talent.
- Qualifications: 2-3 years of PPC experience and a passion for digital marketing.
- Other info: Opportunities for career growth and a dynamic, collaborative team culture.
The predicted salary is between 28800 - 43200 £ per year.
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
About the role
The Republic of Ireland (ROI) E-commerce team sits within our ROI trading team and is responsible for driving forward the E-commerce Strategy for Boots ROI, covering performance marketing channels such as PPC, Affiliates and SEO.
We are looking for a PPC Specialist to join our growing E-commerce team, working across our Paid Search accounts, which drive performance for all Boots ROI product categories. You will be responsible for the day-to-day management and trading of the PPC accounts in collaboration with our agencies, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the E-commerce Manager in the development of the Boots Performance Strategy for Paid Search.
Key Responsibilities
- Managing the day-to-day delivery of the PPC strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC team.
- Driving Strategy development, change and innovation in the Paid Search space - supporting the E-commerce Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects - all in the name of driving growth.
- Measurement and reporting; producing reports and communicating Paid Search results to internal and external stakeholders, continuously showcasing the value being driven by the PPC channel.
- Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC channel is supporting business priorities, wider marketing campaigns and key projects.
- The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer.
- Direct line management responsibility of 1 x E-commerce Executive.
What you’ll need to have
- At least 2-3 years of PPC experience within a similar role.
- Experience in a similar PPC role at either agency or in-house level (hands-on experience with SA360, Google Analytics and Google Ads is desirable).
- Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel.
- A passion for PPC and innovation in this space, with a performance-driven growth mindset, keen to make a huge difference across one of the ROI's biggest healthcare retailers.
- Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.
- A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.
What’s next
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Ppc Specialist, Boots Republic of Ireland in London employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ppc Specialist, Boots Republic of Ireland in London
✨Tip Number 1
Get to know the company inside out! Research Boots, their values, and recent news. This will help you tailor your conversation during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the role of PPC Specialist. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your skills effectively.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit for Boots.
We think you need these skills to ace Ppc Specialist, Boots Republic of Ireland in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Specialist role. Highlight your relevant experience, especially with Google Ads and SA360, and showcase any achievements that demonstrate your ability to drive performance in paid search.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for PPC and how you can contribute to Boots' E-commerce strategy. Mention specific projects or innovations you've been part of that align with the role.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, be sure to include examples of how you've used data to drive decisions in your previous roles. This could be anything from budget management to reporting on campaign performance.
Apply Through Our Website: We encourage you to apply through our website for the best chance of success. It’s straightforward and ensures your application goes directly to our recruitment team, who are eager to hear from you!
How to prepare for a job interview at BOOTS
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Familiarise yourself with the latest trends, tools like SA360, Google Ads, and Google Analytics, and be ready to discuss how you've used them in past roles. This shows you're not just a fan of PPC but that you live and breathe it!
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of reports you've created or insights you've derived from data. Being able to tell a compelling story with numbers will impress the interviewers and demonstrate your analytical prowess.
✨Understand Boots' E-commerce Strategy
Do your homework on Boots' current E-commerce strategy and how PPC fits into it. Be ready to discuss how you can contribute to their goals and what innovative ideas you might bring to the table. Showing that you understand their business will set you apart from other candidates.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific PPC challenges or scenarios. Think about past experiences where you had to optimise campaigns or manage budgets effectively. Practising these responses will help you feel more confident and articulate during the interview.
