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- Tasks: Lead exciting marketing campaigns for healthcare and seasonal products at Boots.
- Company: Join the dynamic Boots Ireland Marketing Team, a leader in retail healthcare.
- Benefits: Enjoy generous discounts, enhanced leave, and a supportive work environment.
- Other info: Flexible working with opportunities for travel and career growth.
- Why this job: Make a real impact with innovative marketing strategies that resonate with local audiences.
- Qualifications: Proven marketing expertise and strong analytical skills are essential.
The predicted salary is between 50000 - 60000 ÂŁ per year.
An exciting opportunity has arisen within the Boots Ireland Marketing Team for a Marketing Manager for Healthcare, Pharmacy and Seasonal. The role is accountable for shaping and delivering the full marketing agenda across our most commercially critical areas, leading the flagship Summer and Christmas seasonal campaigns, and supporting healthcare and pharmacy strategies.
A successful Marketing Manager in this role will work across Boots’s iconic categories and brands to deliver tailored marketing activity for a local Irish audience. Key responsibilities include strategic planning and execution of healthcare, pharmacy and seasonal campaigns, ownership of implementation, and collaboration with cross‑functional teams.
Key Responsibilities- Development and delivery of a cross‑category marketing plan.
- Assessment of the healthcare commercial calendar and opportunities to maximise impact.
- Align with the ROI Pharmacy team on priorities and develop best‑in‑class customer‑first communications.
- Continuously review ROI business needs and create bespoke localised campaigns.
- Collaborate with ROI commercial teams to prioritise and support initiatives across the year.
- Work with Boots UK teams to adapt wider business activity where relevant.
- Partner with media, PR and creative agencies to integrate campaign components.
- Drive reporting and post‑campaign analysis and share outcomes with the business.
- Partner with the Boots UK ISM team to deliver sales‑plan activity, including print and digital screen content.
- Work with legal and regulatory affairs to ensure compliance with Irish market laws and regulations.
- Present to senior stakeholders and the Irish Leadership Team as required.
- Manage and develop two direct reports (based in Dublin).
- Travel to Ireland every 6–8 weeks for team, agency and store meetings.
About you
- In‑depth cross‑channel marketing expertise for a retailer.
- Strong understanding of customer behaviour and data analytics.
- Analytical approach balancing brand and commercial objectives.
- Demonstrable commercial and strategic knowledge to execute multichannel campaigns.
- Experience or knowledge of the Irish retail and healthcare market.
- Financial literacy and budget management skills.
- Confidence presenting activity to large groups, in person and remotely.
- Stakeholder management experience across all seniority levels.
- Ability to manage simultaneous activity across multiple business areas.
- Flexible and proactive approach.
- Ambitious focus on achieving best results.
Our benefits
- Generous Employee Discount.
- Enhanced Leave Entitlements.
- Company Pension.
- Access to learning and development resources and programmes.
Equal Employment Opportunity
We are a proud equal opportunity employer and embrace diversity. We provide a positive and inclusive working environment for all employees and make reasonable adjustments to support applicants and employees.
Marketing Manager For Pharmacy, Healthcare & Seasonal in London employer: Boots
Contact Detail:
Boots Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager For Pharmacy, Healthcare & Seasonal in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help land that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your marketing expertise and any successful campaigns you've led. We want to see how you can bring value to the team, so share those wins and let your passion shine through!
✨Tailor Your Approach
Every company is different, so do your homework! Understand Boots’ values and marketing strategies, and tailor your conversations to show how you can contribute. We love seeing candidates who are genuinely interested in what we do and how they fit into our vision.
✨Follow Up Like a Boss
After interviews or networking events, don’t forget to follow up with a thank-you note or message. It shows your enthusiasm and keeps you fresh in their minds. We appreciate candidates who take that extra step to stay connected!
We think you need these skills to ace Marketing Manager For Pharmacy, Healthcare & Seasonal in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager for Pharmacy, Healthcare & Seasonal. Highlight your relevant experience and skills that align with the job description, especially in cross-channel marketing and stakeholder management.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your understanding of the Irish retail and healthcare market!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive successful marketing campaigns. Use metrics where possible to show the impact of your work—numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Boots
✨Know Your Market
Before the interview, dive deep into the Irish retail and healthcare market. Understand current trends, customer behaviours, and how Boots positions itself within this landscape. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of successful multichannel campaigns you've executed in the past. Highlight your strategic planning, execution, and the results achieved. Use metrics to back up your claims, as this will resonate well with the interviewers looking for a data-driven approach.
✨Engage with Stakeholders
Since stakeholder management is key in this role, think of ways to illustrate your experience in collaborating with various teams. Be ready to share stories about how you've effectively communicated and aligned priorities across different departments to achieve common goals.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage multiple activities. Practice articulating how you would handle specific challenges related to seasonal campaigns or compliance with regulations, showcasing your analytical and proactive approach.