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- Tasks: Lead and innovate consumer communications strategies for Boots, shaping media perception.
- Company: Join Boots, a trusted leader in healthcare and retail with a vibrant culture.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Why this job: Make a real impact in a fast-paced retail landscape while leading a dynamic team.
- Qualifications: Extensive PR experience and exceptional leadership skills required.
- Other info: Embrace diversity and enjoy excellent career growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
Contract: Permanent
Location: London Sedley Place or Nottingham Support Office
Closing date: 20th Feb 2026
Recruitment Partner:
What you'll be doing
Boots, one of the UK's most trusted and respected retail brands, is seeking a driven, resilient and highly strategic Head of Consumer Communications. The successful candidate will be deeply experienced in consumer communications, with a proven track record of delivering creative and newsworthy campaigns for high-profile brands and landing strong, proactive stories. Comfortable with operating in an exceptionally fast-paced and ever-evolving retail landscape, the role requires combining traditional PR approaches with innovative high-impact storytelling, to shape media and influencer perception and excite customers about the many reasons to shop with and visit Boots.
Key responsibilities
- Strategic Leadership: Develop, drive, and execute Boots' consumer communications strategy, ensuring consistent alignment with business objectives and brand values. You will need to anticipate market trends, seize opportunities and respond decisively to the news agenda.
- Campaign Delivery: Spearhead the planning and execution of innovative, effective consumer PR campaigns that resonate with key audiences. Measure and report on impact, ensuring Boots remains front of mind in a crowded market.
- Team Leadership & Development: Lead, inspire, and challenge a high-performing PR team. Set ambitious targets, foster a culture of excellence and ensure exceptional delivery against stretching KPIs.
- Media relations: Develop and nurture strong relationships with key media and influencer contacts to maximise positive outcomes and shape favourable perception of the brand.
- Stakeholder Engagement: Cultivate and sustain positive relationships with senior internal stakeholders, external agency partners and key opinion leaders. Influence at the highest levels, acting as a trusted spokesperson.
- Continuous Improvement: Challenge the status quo, drive step-change improvements, and ensure Boots is ahead of the curve with how it shares its stories.
- Reputation Management: Act as a brand guardian, proactively managing Boots' reputation. Navigate high-pressure situations, delivering effective responses under tight deadlines.
What you'll need to have
- Significant senior-level PR and communications experience in a fast-moving consumer-facing environment (retail, FMCG, or similar).
- Proven track record in leading, shaping and delivering large-scale PR campaigns in-house alongside strong and creative day-to-day storytelling.
- Exceptional leadership skills, with a demonstrable ability to motivate, coach and develop teams.
- Brilliant media operator with excellent relationships across a wide variety of consumer, news, broadcast and trade publications, and well connected amongst relevant influencer population.
- Outstanding written and verbal communication abilities, with exceptional attention to detail and strong judgement.
- Demonstrable confidence and credibility in influencing media and key stakeholders at all levels, securing buy-in for PR initiatives and acting as a trusted spokesperson.
- Strong commercial acumen and analytical skills, with the ability to measure PR effectiveness and ROI.
- Ability to thrive under pressure, managing competing priorities in a fast-paced environment.
- Resilient, curious, creative, agile and unflappable in the face of challenge.
- Relevant degree or professional qualification in PR, communications or journalism preferred.
Rewards designed for you
- Boots Retirement Savings Plan.
- Discretionary annual bonus.
- Generous employee discounts.
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child.
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only.
About The Boots Group
The Boots Group is a trusted leader in healthcare, pharmacy and retail, operating across 11 countries - including the UK, Ireland, Thailand and Mexico. The Boots Group brands - including Boots, Boots Opticians, No7 Beauty Company, Farmacias Benavides and Alliance Healthcare - are trusted and well recognised healthcare and beauty businesses, serving millions of customers and patients every day in communities around the world. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
What's next
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis. We hope to hear from you soon.
Be Brilliant with Boots
Head of Consumer Communications in London employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer Communications in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute to their success.
✨Tip Number 3
Practice your storytelling skills! As a Head of Consumer Communications, you’ll need to convey your ideas clearly and engagingly. Use examples from your past experiences to illustrate your points during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Boots team!
We think you need these skills to ace Head of Consumer Communications in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for consumer communications shine through. We want to see how much you care about the role and the brand. Share specific examples of campaigns you've led that made a real impact!
Tailor Your CV: Make sure your CV is tailored to highlight your experience in PR and communications, especially in fast-paced environments. We love seeing how your skills align with our needs, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for the Head of Consumer Communications role. Be strategic and creative—just like the campaigns you’ll be leading! Make it personal and engaging.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Boots team!
How to prepare for a job interview at BOOTS
✨Know Your Stuff
Before the interview, dive deep into Boots' recent campaigns and consumer communications strategies. Familiarise yourself with their brand values and how they resonate with customers. This will help you demonstrate your understanding of the role and how you can contribute.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading PR teams and delivering successful campaigns. Be ready to discuss how you've motivated your team and achieved ambitious targets in previous roles. This will show that you're not just a great communicator but also a strong leader.
✨Build Media Connections
Since media relations are key for this role, think about your existing relationships with journalists and influencers. Be prepared to share how you've leveraged these connections in the past to create impactful stories. This will illustrate your ability to shape perceptions and drive engagement.
✨Stay Calm Under Pressure
Given the fast-paced nature of retail, be ready to discuss how you've managed competing priorities and high-pressure situations. Share specific examples where you navigated challenges effectively, showcasing your resilience and agility in the face of adversity.
