At a Glance
- Tasks: Lead and shape internal communications for 52,000 colleagues during an exciting transformation.
- Company: Join Boots, a company dedicated to building a brilliant workplace for its people.
- Benefits: Collaborative culture, inclusive environment, and opportunities for personal growth.
- Other info: Role based in Nottingham or London, with travel required.
- Why this job: Make a meaningful difference while inspiring a team of communications specialists.
- Qualifications: 12+ years in internal communications with strong leadership and strategic thinking skills.
The predicted salary is between 75000 - 100000 € per year.
We are looking for a Director of Internal Communications to join our dynamic Corporate Affairs and Communications team. This critical senior leadership role will lead and shape how we engage and support our 52,000 colleagues, as the business continues to progress its ambitious and exciting transformation plan.
At Boots, we are dedicated to building a brilliant workplace for our people, enabling them to make a meaningful difference for our customers and colleagues every day. Our culture thrives on collaboration, trust, and growth, and we are committed to fostering an inclusive environment where everyone can be their authentic selves.
What You’ll Do
- Strategy Development: Design and execute comprehensive modern internal communications and channel strategies that strengthen engagement and align colleagues with our business priorities and transformation plan.
- Communications Creation: Lead the development of modern, innovative, tailored communications for our internal audiences, designing creative campaigns that maximise interaction, engagement and impact.
- Business Partner and Leadership Advisor: Be an expert partner and advisor to senior leaders, guiding them in driving their transformation agendas and achieving business and people goals. Deliver expert guidance on positioning, messaging, change management initiatives, and other essential developments.
- Issues management: Formulate strategic plans and deploy clear communication to keep colleagues informed and supported.
- Strong Leadership: Inspire and lead a team of 10+ communications specialists, cultivating a best-in-class internal communications function. Play a key role as a senior leader in the wider function, helping to shape its development and progress.
What We’re Looking For
- Senior Internal Communications Experience: 12+ years' experience leading internal communications in large-scale consumer businesses. Expertise developing and executing strategies to engage store or remote-based colleagues would be a significant advantage.
- Leadership Skills: Proven experience in leading teams through transformative change, driving pace and agility, and with exceptional stakeholder management abilities.
- Strategic Thinking: A strong track record of developing robust internal communications strategies at a company and functional level and developing measurement frameworks that align with business goals.
- Business Acumen: A deep understanding of commercial drivers, with the ability to connect internal communications to overarching business objectives.
- Retail Experience: Demonstrated success in delivering effective internal communications within retail/consumer environments, particularly with a store/warehouse/operations-based workforce.
- Exceptional Communication Skills: Outstanding written and verbal communication skills, with the ability to adapt your tone for diverse audiences and channels. Strong creative skills to maximise impact of communications. Experience leading a multi-channel strategy and embedding a modern publishing approach using multiple creative assets, to increase impact and engagement.
- Technological Proficiency: Familiarity with the latest digital tools to enhance internal communications performance and engagement.
This role can be based either in Nottingham or London (travel to both locations will be required).
If you have any questions about this role, please contact samantha.shakespeare@boots.co.uk.
Closing Date for Applications: 26th May 2026.
Be brilliant with Boots!
Director of Internal Communications in London employer: Boots
At Boots, we pride ourselves on being an exceptional employer, offering a vibrant workplace where collaboration, trust, and personal growth are at the forefront of our culture. As the Director of Internal Communications, you will play a pivotal role in shaping our internal engagement strategies, supported by a dedicated team and a commitment to inclusivity that empowers every colleague to thrive. With opportunities for professional development and the chance to make a meaningful impact within a large-scale consumer business, Boots is the ideal place for those looking to lead transformative change in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Internal Communications in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Boots on LinkedIn. Ask them about their experiences and any tips they might have for landing the Director of Internal Communications role. Personal connections can give you insights that no job description can.
✨Tip Number 2
Prepare for the interview by researching Boots' recent initiatives and transformation plans. Show us that you’re not just interested in the role, but that you understand the company’s goals and how your experience aligns with them. Tailor your responses to highlight your strategic thinking and leadership skills.
✨Tip Number 3
Practice your communication skills! As a potential Director of Internal Communications, you’ll need to demonstrate exceptional verbal and written abilities. Consider doing mock interviews with friends or using online platforms to refine your pitch and ensure you can adapt your tone for different audiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us that you’re genuinely interested in being part of the Boots team. Let’s make this happen!
We think you need these skills to ace Director of Internal Communications in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Leadership Skills:As a Director of Internal Communications, leadership is key! Highlight your experience in leading teams and driving change. We’re looking for someone who can inspire others, so share examples of how you've successfully managed teams through transformation.
Be Creative with Your Communication:This role requires exceptional communication skills, so let your personality shine through in your application. Use clear, engaging language and consider including examples of innovative campaigns or strategies you’ve developed in the past.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Boots!
How to prepare for a job interview at Boots
✨Know Your Audience
Before the interview, research Boots' culture and values. Understand how they engage their 52,000 colleagues and align your answers to reflect their commitment to collaboration and inclusivity. This will show that you’re not just a fit for the role, but also for the company.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed internal communication strategies in previous roles. Be ready to discuss specific campaigns that drove engagement and aligned with business goals, especially in retail or consumer environments.
✨Demonstrate Leadership Skills
Highlight your experience in leading teams through transformative change. Share stories that illustrate your ability to inspire and guide others, particularly in high-pressure situations. This will resonate well with their need for strong leadership in this role.
✨Be Ready for Scenario Questions
Anticipate questions about issues management and how you would handle communication during times of change. Prepare a few strategic plans you’ve implemented in the past, focusing on clarity and support for colleagues, which is crucial for this position.
