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- Tasks: Lead a dynamic team to create innovative digital media strategies that drive growth.
- Company: Join Boots UK, an award-winning in-house team at the forefront of digital advertising.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Why this job: Make a real impact in a fast-paced role that blends creativity with data-driven strategies.
- Qualifications: Strong experience in digital media planning and a passion for nurturing talent.
- Other info: Be part of a diverse team that values inclusivity and personal growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Boots UK Performance Media are an award‑winning in‑house team responsible for driving omni‑channel growth for our Retail business through best‑in‑class online advertising strategy and activation. We’ve built one of the UK’s most successful, innovative brand‑side teams by bringing together industry‑leading talent with the very best tech & AI solutions.
As our Digital Media Planning Manager, you will lead, plan and construct the key strategic responses for the Performance Media in‑house Agency – fusing together integrated campaigns, key trade moments such as Valentine’s or Black Friday or new performance‑led growth opportunities. You’ll act as the catalyst for bringing together agency partners, in‑house specialists and media partners to produce best‑in‑class strategy that drives growth, mixing your commercial acumen with digital media planning knowledge.
This role is a key part of our Performance Media leadership team and will lead a team of two as well as a resource at our external digital agency. We’re looking for strong leadership capability, great communication and channel knowledge but above all, someone who truly values the people they lead.
Key Responsibilities- You’ll lead a performance‑first, digital media planning team made up of 1 x Executive and 1 x Specialist to proactively deliver best‑in‑class, data‑led strategies to drive growth.
- Own the process of brief receipt, right through to the hand‑off to activation teams, driving plan optimisation through surfacing key‑insight and post‑campaign measurement.
- Establish and maintain strong partnerships with agency consultants, platform partners and internal activation teams to ensure strategic responses are as robust as possible.
- Adopt and embed the performance media principles of Data, Measurement, Creative and Technology as the fundamental pillars of planning – combining strong audience planning with technical platform knowledge to craft innovative strategic responses.
- Pioneer new media types through robust testing proposals that clearly define an ROI‑led scaling strategy, working alongside media partners and activation teams.
- Utilising AI tooling, weave new technology into our media planning and strategy for performance‑first digital media.
- Lead the team’s ownership of the promotions and offers into performance channels plan, ensuring all key promotions land in channel and are well represented throughout.
- Utilising your 60% channel knowledge, independently and/or collaboratively, construct digital‑media‑led brief responses for demand‑generative and demand‑harvesting layers of the funnel.
- Regularly present and communicate performance‑first digital media plans and strategies, clearly articulating an ROI‑first narrative.
- Strong cross‑channel agency experience in digital media, particularly performance‑led media, with a minimum of 60% knowledge in each channel and an ability to confidently, independently construct data‑led strategies that meet the brief objective.
- An ability to think strategically – from a zoomed‑out understanding of consumer behaviour, right down to the intricacies of programmatic media buying, possessing an ability to confidently talk with affiliates, PPC, paid social, display & video channel specialists & our tech & AI team.
- An understanding of demand generation vs demand harvesting strategies, full‑funnel advertising and the role that performance plays within the funnel.
- A strong commitment to nurturing and developing great talent to achieve their best, while developing a positive, high‑performing culture within your team.
- A high‑performance managerial mindset, understanding how we can go‑one‑more to beat the competition, learn and scale fast.
- A leader in media – passionate about digital media, its future and inspiring young talent with a keenness to share knowledge.
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal‑opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards.
If your application is successful, our in‑house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.
Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Digital Media Planning Manager, Performance Media - Boots UK in London employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Planning Manager, Performance Media - Boots UK in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital media space, especially those who might have insights into Boots UK. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into Boots' recent campaigns and their performance media strategies. Show us you’re not just a candidate, but someone who’s genuinely interested in what we do.
✨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with our performance-first approach. We want to hear how you can lead a team and drive growth through innovative strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our awesome team at Boots.
We think you need these skills to ace Digital Media Planning Manager, Performance Media - Boots UK in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Media Planning Manager role. Highlight your experience in performance media and how it aligns with Boots' goals. We want to see how you can bring your unique skills to our team!
Showcase Your Leadership Skills: Since this role involves leading a team, don’t forget to mention your leadership experiences. Share examples of how you've nurtured talent and fostered a positive culture. We value great leaders who inspire their teams!
Be Data-Driven: As a performance-first team, we love seeing candidates who can back up their strategies with data. Include any relevant metrics or results from past campaigns to demonstrate your ability to drive growth through data-led strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our amazing benefits there!
How to prepare for a job interview at BOOTS
✨Know Your Digital Media Inside Out
Make sure you brush up on your knowledge of digital media channels, especially performance-led strategies. Be ready to discuss how you've successfully used data to drive growth in previous roles, and think about specific examples that showcase your expertise.
✨Showcase Your Leadership Skills
As a Digital Media Planning Manager, you'll be leading a team. Prepare to talk about your leadership style and how you've nurtured talent in the past. Think of instances where you've motivated your team or resolved conflicts, as this will demonstrate your capability to foster a positive culture.
✨Prepare for Strategic Discussions
Expect questions that require you to think strategically about consumer behaviour and media planning. Be ready to articulate your understanding of demand generation versus demand harvesting, and how you would apply this knowledge to create effective campaigns.
✨Embrace Technology and Innovation
With the role focusing on integrating AI and new technologies into media planning, come prepared with ideas on how you've leveraged tech in your previous work. Discuss any innovative strategies you've implemented and how they contributed to campaign success.
