At a Glance
- Tasks: Create personalised marketing plans and exciting offers for Boots customers.
- Company: Join Boots, a leading health and beauty retailer with a focus on customer engagement.
- Benefits: Enjoy generous discounts, flexible benefits, and a supportive work environment.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Make a real impact by driving customer loyalty and engagement through innovative marketing.
- Qualifications: Experience in marketing and CRM communications, with strong relationship-building skills.
The predicted salary is between 30000 - 40000 £ per year.
The Customer Marketing Specialist – Personalised Offers will develop the personalised marketing plan, reward Advantage Card customers with exciting offers, and deliver commercial results across channels. The role reports to the Marketing Manager and works cross‑functionally with internal and external stakeholders.
Key Responsibilities
- Support and deliver the personalised offers plan for the Boots app, providing targeted and relevant offers to our growing customer base.
- Champion the Boots Advantage Card and app, ensuring alignment on the role of personalised offers.
- Manage multi‑channel communications (Email, App, Events) to highlight strong offers delivered to customers.
- Drive KPI performance, including channel engagement and incremental sales.
- Review and assess commercial/customer impact, defining opportunities for improvement.
Qualifications
- Strong background in marketing, ideally with experience in CRM digital communications.
- A creative mindset with a customer‑first and analytical approach.
- Excellent relationship‑building skills with both internal and external stakeholders.
- Exceptional attention to detail and organisational skills, able to juggle multiple tasks effectively.
- Strong communication skills and a flexible attitude towards new challenges.
Nice‑to‑have
- Experience in managing marketing campaigns across various channels.
- A passion for customer engagement and loyalty programmes.
Benefits
- Boots Retirement Savings Plan (up to 6% company contribution)
- Generous employee discounts for you and a family member
- Enhanced maternity/paternity/adoption leave pay
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
- Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and more
Boots is a Ban the Box employer and is an equal opportunity employer. We consider the suitability of applicants with criminal convictions on a case‑by‑case basis.
Customer Marketing Specialist - Personalised Offers in London employer: Boots
Boots is an exceptional employer that prioritises employee well-being and growth, offering a dynamic work culture in Nottingham, Beeston. With generous benefits such as a robust retirement savings plan, extensive employee discounts, and access to 24/7 counselling support, Boots fosters a supportive environment where creativity and customer engagement thrive. Employees are encouraged to develop their skills through cross-functional collaboration and innovative marketing strategies, making it a rewarding place for those passionate about personalised customer experiences.
