Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and deliver personalised marketing plans for cobranded communications.
- Company: Join Boots UK, a leader in health and wellness marketing.
- Benefits: Enjoy flexible benefits, employee discounts, and a supportive work environment.
- Why this job: Make a real impact by crafting smart customer journeys that build relationships.
- Qualifications: Experience in marketing with a focus on CRM and strong communication skills.
- Other info: Inclusive culture with opportunities for personal and professional growth.
The predicted salary is between 28800 - 43200 £ per year.
Closing Date: 9th January
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
Overview
Sitting within the Customer Marketing team, you will be responsible for developing the personalised marketing plan and managing the delivery of cobranded communications. Reporting to the Marketing Manager, you will work cross functionally with internal and external stakeholders to deliver the best customer communications whilst driving real commercial results - both directly through the communications and by developing stronger and more personalised opportunities for our cobranded activity. It is a busy role that requires a customer focused mind-set, strong communication skills, attention to detail and great organisation.
We are the team behind personalised, creative and loyalty-driving campaigns that show our customers we truly know them. From engaging emails to dynamic in-app experiences, we craft smart customer journeys that deliver the right message to the right person at exactly the right time. Working closely with our brilliant data teams, we use insights to anticipate customer needs, surprise and delight them, and highlight the most relevant of our amazing products and services. We are not just sending messages - we are building meaningful relationships that keep customers coming back.
The role sits in the health, wellness and seasonal CRM team within Loyalty and delivering cobrand activity with a special focus on health and wellness.
Key Responsibilities
- Responsible for creation, ownership and delivery of cobrand activity across all business categories but with a proactive focus on health and wellness.
- Working as a member of the healthcare marketing squad to collaborate with key stakeholders to create and respond to briefs based on business objective and need.
- Review and analyse commercial and customer impact to define opportunities.
- Assign KPIs and continually optimise the customer journeys based on KPI result.
- Collaborate with the wider Customer Marketing team to inform the total customer experience.
- Work reactively to facilitate the business asks and work at speed to meet commercial needs.
What you will need to have
- Have a background in marketing, ideally with experience in CRM.
- Be a creative individual with a customer-first, analytical mind set.
- Have excellent relationship, organisational and communication skills.
- Be flexible, happy to give something a go, and contribute to lots of different work.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.
What’s next
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you will be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
CRM Specialist, Cobrand - Boots UK in London employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist, Cobrand - Boots UK in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Boots on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Boots' recent campaigns and think about how your skills in CRM can contribute to their goals. Show them you’re not just another candidate, but someone who’s genuinely interested.
✨Tip Number 3
Practice makes perfect! Get a mate to do a mock interview with you. Focus on those customer-first scenarios and how you’ve used data to drive results in past roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Boots.
We think you need these skills to ace CRM Specialist, Cobrand - Boots UK in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Specialist role. Highlight your marketing experience, especially in CRM, and showcase any relevant projects that demonstrate your customer-first mindset.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about personalised marketing and how your skills align with our goals at Boots. Be creative and show us your personality!
Showcase Your Communication Skills: Since strong communication is key for this role, make sure your application reflects that. Use clear, concise language and structure your documents well to demonstrate your organisational skills.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at BOOTS
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer relationship management, especially in the health and wellness sector. Be ready to discuss how you can leverage data insights to create personalised marketing plans.
✨Showcase Your Creativity
Prepare examples of past campaigns you've worked on that demonstrate your creative flair. Think about how you can bring fresh ideas to Boots' cobranded communications. Highlight any innovative strategies you've used to engage customers and drive loyalty.
✨Master the Art of Communication
Since this role involves working with various stakeholders, practice articulating your thoughts clearly and confidently. Be prepared to discuss how you’ve successfully collaborated with teams in the past and how you handle feedback and differing opinions.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to CRM. Be ready to talk about how you’ve used data to optimise customer journeys in previous roles. Showing that you can analyse results and adapt strategies will impress the interviewers.
