At a Glance
- Tasks: Manage influencer campaigns and build relationships with talent in beauty, health, and wellness.
- Company: Join Boots, a vibrant and inclusive marketing team in Nottingham.
- Benefits: Enjoy competitive pay, generous discounts, and flexible benefits tailored for you.
- Other info: Dynamic environment with opportunities for personal and professional development.
- Why this job: Grow your career in influencer marketing while making a real impact.
- Qualifications: Two years of experience in influencer marketing and strong organisational skills.
The predicted salary is between 30000 - 40000 £ per year.
We invite you to join Boots as an Assistant Influencer Manager in our vibrant Marketing team based in Nottingham, Beeston. If you’re passionate about influencer marketing and eager to grow your career in a supportive environment, we want to hear from you.
What you’ll be doing
As an Assistant Influencer Manager, you will play a pivotal role in managing Boots Ambassador Programme, delivering influencer marketing activity across beauty, health, and wellness. You will lead the end‑to‑end management of the Boots Ambassador Programme via AWIN and work closely with the Influencer Manager and wider brand, content and social team to support the day‑to‑day running of campaigns, talent coordination, briefing, contracting, content reviews, reporting and relationship management.
Key Responsibilities
- Own end‑to‑end management of Boots Ambassador Channel, onboarding new talent, managing current talent relationships and coordinating new incentives via AWIN.
- Manage our influencer ambassador roster, ensuring creators are on brand and driving revenue, while building and nurturing relationships by showing up for key moments that matter to them.
- Identify revenue‑driving opportunities and liaise with trade teams to unlock exclusive offers with revenue potential.
- Help plan, coordinate and deliver influencer campaigns across key brand moments.
- Support the creation of experiential events from ideation, talent selection, communication, sample ordering, coordination, itinerary and collaboration with Marketing, trading and agencies to ensure success.
- Support the creation of influencer briefs, reviewing content and captions for accuracy, tone of voice and brand alignment.
- Gather performance data, track KPIs to measure impact and learnings.
- Harness data via AWIN and Creator IQ daily, weekly and monthly to inform future decisions.
- Work closely with brand, trading, paid media and social teams to ensure influencer content supports business priorities.
- Coordinate product send‑outs with the Influencer Assistant and ensure influencers receive the right products at the right time.
- Keep up to date with influencer and social trends, helping team identify new talent and cultural opportunities.
What you’ll need to have (our must‑haves)
- Minimum two years of experience in influencer marketing, affiliates, or PR (in‑house, agency, or freelance).
- Strong interest in influencer culture and understanding of creator tiers (macro, midi, micro, nano).
- Knowledge of social platforms and effective content creation.
- Detail‑oriented with excellent organisational skills to manage multiple projects.
- A creative eye and confidence to share ideas and suggestions.
- Strong relationship‑building and communication abilities.
Where your brilliance can take you
At Boots, we’re committed to your development. You’ll have the opportunity to learn something new every day and shape your career path within our dynamic organisation.
Rewards designed for you
- Boots Retirement Savings Plan (up to 12% company contribution)
- Discretionary annual bonus
- Generous employee discounts for you and a family member
- Enhanced maternity/paternity/adoption leave pay
- Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We are proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we’re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
Assistant Influencer Manager in London employer: Boots
At Boots, we pride ourselves on being an excellent employer, offering a vibrant work culture in Nottingham that fosters creativity and collaboration. As an Assistant Influencer Manager, you'll benefit from comprehensive development opportunities, generous employee discounts, and a supportive environment that values diversity and inclusion. Join us to grow your career while making a meaningful impact in the beauty, health, and wellness sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Influencer Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing scene. Attend events, join online groups, and don’t be shy to slide into DMs. Building relationships can open doors that job applications alone can't.
✨Tip Number 2
Show off your passion for influencer marketing! When you get the chance to chat with potential employers, share your insights on current trends and your favourite campaigns. This will show them you’re not just looking for a job, but you genuinely care about the industry.
✨Tip Number 3
Prepare for interviews by researching Boots and their Ambassador Programme. Know their brand values and recent campaigns inside out. This will help you tailor your answers and demonstrate that you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Boots family. Let’s make it happen!
We think you need these skills to ace Assistant Influencer Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for influencer marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our vibrant team.
Tailor Your Experience:Make sure to highlight your relevant experience in influencer marketing or PR. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Organised:Since this role involves managing multiple projects, showcase your organisational skills in your application. A clear and structured application will demonstrate that you can handle the responsibilities of the Assistant Influencer Manager.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Boots!
How to prepare for a job interview at Boots
✨Know Your Influencers
Before the interview, dive deep into Boots' current influencer partnerships. Familiarise yourself with their ambassador programme and the types of influencers they work with. This will show your genuine interest and understanding of the role.
✨Showcase Your Creativity
Prepare to discuss your creative ideas for influencer campaigns. Think about how you can enhance the Boots brand through innovative strategies. Bring examples of past campaigns you've worked on that highlight your creative flair.
✨Be Data Savvy
Since the role involves tracking KPIs and performance data, brush up on your analytical skills. Be ready to discuss how you've used data in previous roles to inform decisions and drive results in influencer marketing.
✨Build Rapport
Relationship management is key in this role. Practice your communication skills and think of ways to demonstrate how you build and maintain relationships with influencers. Share specific examples of how you've successfully managed talent in the past.
