At a Glance
- Tasks: Drive local marketing initiatives and collaborate with exciting fashion brands.
- Company: Join Boots Opticians, a leader in eye health and fashion.
- Benefits: Enjoy flexible benefits, employee discounts, and a supportive work environment.
- Other info: Inclusive culture with opportunities for personal and professional growth.
- Why this job: Make your mark on local advertising and see your work showcased publicly.
- Qualifications: Experience in local marketing and strong relationship-building skills required.
The predicted salary is between 36000 - 60000 £ per year.
Overview
At the heart of Boots Opticians growth plans the Boots Opticians Marketing team help our customers to See What\'s Possible, working with exciting fashion brands and educating customers on the importance of looking after their eye health.
Want to see your work on billboards, bus stops and big screens? We have a great opportunity for you to help Boots Opticians in driving localised customer demand. You\'ll be our Local Marketing Specialist - you\'ll support our store refit programme and Franchise partners with local advertising, Marketing and PR, building relationships with local partners to unlock advertising opportunities, helping to drive performance and grow the business.
Responsibilities
- Oversee local store marketing activations within budget and to timelines
- Work cross-functionally with Retail, Marketing, Trading, Property, Franchise, and Finance to ensure all activity is legally sound and reflective of the Trading priorities and representing the priority messaging and objective
- Support and advise on optimising marketing opportunities on a local level (e.g. banners, local press and PR, flyers, digital screens, local business partnerships) by building relationships with key community/town centre stakeholders and activating the activity as required
- Responsible for working with creative and media agencies to produce and activate local marketing materials with support from central marketing team
- Responsible for enabling store managers to execute national marketing programs effectively on a local level by leading on asset creation and local marketing planning
- Ensure the marketing basics are being optimised in all stores
- Ability to measure effectiveness of local marketing activity, gathering key insights to help shape our future local marketing strategy
What you\'ll need to have
- Experience in a local marketing or broader marketing role, with relevant marketing qualifications
- Ability to build relationships and network
- Ability to work at pace, adjusting to the needs of the business, to meet deadlines
- Motivated, challenges the norm with a customer first mindset. Wants to explore fresh ideas
- Good attention to detail and ability to prioritise own workload to hit deadlines
- Enjoy working at pace, adjusting to the needs of the business
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)
What\'s next
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you\'ll be notified by email.
Location: Nottingham • Contract: Permanent • Closing Date: 4th September 2025 • Recruitment Partner: Frankie McCallister-Lyas
Local Marketing Specialist, Boots Opticians in City of London employer: BOOTS
Boots Opticians is an exceptional employer that prioritises inclusivity and employee growth, making it a fantastic place for a Local Marketing Specialist to thrive. With a supportive work culture, generous benefits including flexible working options and a comprehensive employee assistance programme, team members are empowered to innovate and make a real impact in their local communities. Located in Nottingham, this role offers the unique opportunity to engage with local partners and drive meaningful marketing initiatives that resonate with customers.
StudySmarter Expert Advice🤫
We think this is how you could land Local Marketing Specialist, Boots Opticians in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BOOTS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BOOTS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BOOTS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BOOTS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Local Marketing Specialist, Boots Opticians in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BOOTS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BOOTS:Show us that you’ve done your homework! In your application, briefly mention what you admire about BOOTS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BOOTS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BOOTS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BOOTS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
