Influencer Executive, Wellness - Boots UK

Closing Date

2nd February

Location

Nottingham, Full-time

Contract

Permanent Role

Recruitment Partner

Frankie McCallister-Lyas

About the role

As an Influencer Executive at Boots UK, you will play a key role in delivering our influencer marketing activity, helping to bring our campaigns, trade activity, brand stories and partnerships to life across our wellness category. Working closely with the Influencer Manager and wider brand, content and social team, you will support the day‑to‑day running of influencer campaigns, talent coordination, briefing, contracting, content reviews, reporting and relationship management.

Key Responsibilities

• Support campaign delivery: plan, coordinate and deliver influencer campaigns across key brand moments and revenue‑driving opportunities.
• Talent coordination: manage our influencer roster, ensuring creators are on brand, well‑briefed and delivering quality content to deadlines.
• Admin management: handle contracts, usage rights, POs, payments and content trackers to ensure smooth campaign operations.
• Event coordination: support the influencer team with the creation of influencer events, from ideation to communication, sample ordering and coordination, itinerary, collaboration with other teams and agency liaison.
• Briefing & content review: support the creation of influencer briefs, reviewing content and captions for accuracy, tone of voice and brand alignment.
• Campaign reporting: gather performance data, track KPIs and support post‑campaign analysis to measure impact and learnings.
• Cross‑team collaboration: work with brand, trading, paid media and social teams to ensure influencer content supports business priorities.
• Product logistics: coordinate product send‑outs and ensure influencers receive the right products at the right time.
• Trend awareness: keep up to date with influencer and social trends, helping the team identify new talent and cultural opportunities.

What you\’ll need to have

• At least two years’ experience within Wellness and the industry, working in influencer marketing, social media, PR or content creation – either in‑house, agency or freelance.
• Passion for influencer culture, with an understanding of different creator tiers (macro, midi, micro, nano).
• Awareness of social platforms and what great content looks like across each.
• Organised and detail‑oriented – comfortable managing multiple projects at once.
• A creative eye and confidence to share ideas and suggestions.
• Strong communication and relationship‑building skills.
• Positive, proactive attitude – a true team player who is eager to learn and grow.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

What\’s next

If your application is successful, our in‑house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you will be notified by email.

Additional support

Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.