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- Tasks: Manage and optimise paid digital campaigns across Google, Bing, and social platforms.
- Company: Join Boots Opticians, a leader in the High Street Optical sector.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Why this job: Be part of an exciting digital transformation and make a real impact.
- Qualifications: Experience in paid media campaigns and a collaborative mindset.
- Other info: Inclusive culture with great career growth opportunities.
The predicted salary is between 30000 - 42000 £ per year.
Job Description Closing Date: Monday 20th October
Location: Nottingham, Full-Time
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
Overview
As digital content becomes an increasingly important part of Boots Opticians\’ marketing and customer experience strategy, this is a key role contributing to managing and optimising paid digital campaigns across Google, Bing, and relevant social or display platforms, based within the Opticians Customer & Commercial function. Boots Opticians is on an exciting journey to develop, launch, maintain and evolve a new online, cross-channel Digital experience which positions Boots Opticians as a leader in the High Street Optical sector in the UK. Our goal is to develop new digital experiences based around high-quality content that position Boots Opticians as a leading provider of clinical expertise, innovative eye health services and premium eyewear products. As customers become increasingly expectant of high-quality digital services, driving traffic to our online booking journeys and other crucial content is one of our highest priorities. Acquiring this well-qualified traffic through optimised paid campaigns across search, social and other platforms is a critical part of our marketing mix. We are seeking an experienced Paid Search specialist to join our Digital team as we embark on our digital transformation journey. The specialist will play an hands-on role in driving qualified traffic to our digital presence, supporting our marketing goals. This role sits within the wider digital team and works closely with content, SEO, UX and analytics colleagues to deliver integrated campaigns. You will play a key part in ensuring that our paid search activity is ethical, effective, and compliant with industry regulations.
Key responsibilities
- Planning, executing and optimising PPC campaigns across Google Ads, Bing Ads, and paid social platforms (e.g. Meta, LinkedIn)
- Managing daily budgets, bids, keywords, and audience targeting to maximise ROI and support marketing objectives
- Alongside our copy and content team, writing compelling ad copy and supporting creative teams in developing effective assets for paid search channels
- Conducting regular performance analysis, A/B testing, and reporting using tools like Google Ads, GA4, and campaign dashboards
- Working with analytics teams to track key conversions (in particular, appointment bookings) and ensuring proper attribution
- Collaborating with SEO, content and UX specialists to align paid and organic strategies and improve overall user journey and landing page performance
- Staying informed about healthcare advertising regulations, including restrictions on targeting, claims, and platform policies
- Providing insight and recommendations for audience segmentation, new platforms, and campaign scaling opportunities
What you\’ll need to have
- A track record in delivering exceptional paid media campaigns ideally for large retail brands
- Demonstratable experience in managing paid media budgets and planning activity
- A collaborative approach to working with a broad mix of teams to support our overarching brand and marketing strategy
- An energetic, commercially-savvy and organised approach
- The drive to ensure that every customer that interacts with us is better for it
It would be great if you also have:
- Experience of working in a healthcare or other regulated environment
- Experience of working with Salesforce Commerce Cloud or other similar content & commerce platforms
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
- We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)
What\’s next
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you\’ll be notified by email. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
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Digital Paid Media Specialist - Boots Opticians employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Paid Media Specialist - Boots Opticians
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Boots Opticians and their digital strategies. Show us that you understand their goals and how your skills can help them achieve those. Tailor your answers to reflect their values and mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and show us that you’re genuinely interested in the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Digital Paid Media Specialist - Boots Opticians
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Paid Media Specialist role. Highlight your experience with PPC campaigns and any relevant achievements that align with Boots Opticians' goals.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples of how you've managed budgets, optimised campaigns, or collaborated with teams in previous roles. This will help us see your potential impact.
Be Authentic: Let your personality shine through in your application. We want to know who you are beyond your qualifications. Share your passion for digital marketing and how it aligns with our mission at Boots Opticians.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our official website. This ensures it gets to the right people and helps us keep track of all applications efficiently.
How to prepare for a job interview at BOOTS
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of PPC campaigns, especially on platforms like Google Ads and Bing Ads. Be ready to discuss specific strategies you've used in the past to optimise campaigns and drive traffic. This will show that you're not just familiar with the tools, but that you can effectively leverage them for Boots Opticians.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with content, SEO, and UX teams, be prepared to share examples of how you've successfully collaborated in previous roles. Highlight any projects where teamwork led to improved campaign performance or user experience, as this will demonstrate your ability to fit into their collaborative culture.
✨Bring Data to the Table
Be ready to discuss your experience with performance analysis and A/B testing. Use specific metrics and results from past campaigns to illustrate your analytical skills. This will help convey your understanding of how to track conversions and ensure proper attribution, which is crucial for the role.
✨Stay Updated on Regulations
Familiarise yourself with healthcare advertising regulations and be prepared to discuss how you've navigated compliance in previous roles. Showing that you understand the importance of ethical advertising will set you apart and align with Boots Opticians' commitment to responsible marketing.