Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic team to create innovative digital media strategies that drive growth.
- Company: Join Boots UK, an award-winning in-house team at the forefront of digital advertising.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Why this job: Be a key player in shaping the future of performance media with cutting-edge technology.
- Qualifications: Strong experience in digital media planning and a passion for nurturing talent.
- Other info: Inclusive culture with opportunities for career development and personal growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Manchester
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
Overview
Boots UK Performance Media are an award‑winning in‑house team responsible for driving omni‑channel growth for our Retail business through best‑in‑class online advertising strategy and activation. We’ve built one of the UK's most successful, innovative brand‑side teams by bringing together industry‑leading talent with the very best tech & AI solutions.
As our Digital Media Planning Manager, you will lead, plan and construct the key strategic responses for the Performance Media in‑house Agency – fusing together integrated campaigns, key trade moments such as Valentine’s or Black Friday or new performance‑led growth opportunities. You’ll act as the catalyst for bringing together agency partners, in‑house specialists and media partners to produce best‑in‑class strategy that drives growth, mixing your commercial acumen with digital media planning knowledge. This role is a key part of our Performance Media leadership team and will lead a team of two as well as a resource at our external digital agency. We’re looking for strong leadership capability, great communication and channel knowledge but above all, someone who truly values the people they lead.
Key Responsibilities
- You’ll lead a performance‑first, digital media planning team made up of 1 x Executive and 1 x Specialist to proactively deliver best‑in‑class, data‑led strategies to drive growth.
- Own the process of brief receipt, right through to the hand‑off to activation teams, driving plan optimisation through surfacing key‑insight and post‑campaign measurement.
- Establish and maintain strong partnerships with agency consultants, platform partners and internal activation teams to ensure strategic responses are as robust as possible.
- Adopt and embed the performance media principles of Data, Measurement, Creative and Technology as the fundamental pillars of planning – combining strong audience planning with technical platform knowledge to craft innovative strategic responses.
- Pioneer new media types through robust testing proposals that clearly define an ROI‑led scaling strategy, working alongside media partners and activation teams.
- Utilising AI tooling, weave new technology into our media planning and strategy for performance‑first digital media.
- Lead the team's ownership of the promotions and offers into performance channels plan, ensuring all key promotions land in channel and are well represented throughout.
- Utilising your 60% channel knowledge, independently and/or collaboratively, construct digital‑media‑led brief responses for demand‑generative and demand‑harvesting layers of the funnel.
- Regularly present and communicate performance‑first digital media plans and strategies, clearly articulating an ROI‑first narrative.
What you’ll need to have
- Strong cross‑channel agency experience in digital media, particularly performance‑led media, with a minimum of 60% knowledge in each channel and an ability to confidently, independently construct data‑led strategies that meet the brief objective.
- An ability to think strategically – from a zoomed‑out understanding of consumer behaviour, right down to the intricacies of programmatic media buying, possessing an ability to confidently talk with affiliates, PPC, paid social, display & video channel specialists & our tech & AI team.
- An understanding of demand generation vs demand harvesting strategies, full‑funnel advertising and the role that performance plays within the funnel.
- A strong commitment to nurturing and developing great talent to achieve their best, while developing a positive, high‑performing culture within your team.
- A high‑performance managerial mindset, understanding how we can go‑one‑more to beat the competition, learn and scale fast.
- A leader in media – passionate about digital media, its future and inspiring young talent with a keenness to share knowledge.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal‑opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards.
What’s next
If your application is successful, our in‑house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email. Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Digital Media Planning Manager, Performance Media - Boots UK employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Planning Manager, Performance Media - Boots UK
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital media space, especially those who might know someone at Boots. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for the interview by diving deep into Boots' performance media strategies. Show us you understand their approach and how you can contribute to their growth – it’ll make you stand out!
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience with data-led strategies and how you've driven growth in previous roles. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Boots team.
We think you need these skills to ace Digital Media Planning Manager, Performance Media - Boots UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Media Planning Manager role. Highlight your experience in performance media and how it aligns with Boots' goals. We want to see how you can bring your unique skills to our team!
Showcase Your Leadership Skills: Since this role involves leading a team, don’t forget to emphasise your leadership experience. Share examples of how you've nurtured talent and fostered a high-performing culture. We love seeing how you value the people you lead!
Be Data-Driven: As a performance-first team, we’re keen on data-led strategies. Make sure to include specific examples of how you've used data to drive growth in your previous roles. Show us your analytical side and how you can leverage insights for success!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our fantastic benefits!
How to prepare for a job interview at BOOTS
✨Know Your Digital Media Inside Out
Make sure you brush up on your digital media knowledge, especially performance-led strategies. Be ready to discuss how you can construct data-driven strategies that align with the brief objectives. Familiarise yourself with the latest trends in programmatic media buying and be prepared to share your insights.
✨Showcase Your Leadership Skills
As a potential leader, it’s crucial to demonstrate your ability to nurture talent and foster a high-performing culture. Think of examples from your past experiences where you’ve successfully led a team or developed someone’s skills. Highlight how you value collaboration and communication within your team.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to digital media planning. Prepare by thinking through various scenarios, such as how you would handle a campaign that isn’t performing as expected. Show your strategic thinking and problem-solving skills.
✨Articulate Your ROI-First Narrative
Be ready to clearly communicate how your strategies will drive growth and deliver ROI. Practice presenting your ideas succinctly, focusing on how you can leverage data, measurement, and technology to achieve results. This will show that you understand the importance of performance in digital media.
