Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging digital content for Boots' websites and support marketing campaigns.
- Company: Join Boots, a leading health and beauty retailer committed to inclusivity and growth.
- Benefits: Enjoy flexible benefits, generous discounts, and access to 24/7 counselling support.
- Why this job: Be part of a creative team that values your ideas and fosters personal growth.
- Qualifications: Experience with CMS, digital copywriting, and a basic understanding of SEO is essential.
- Other info: Flexible working hours and a supportive environment await you at Boots.
The predicted salary is between 28800 - 43200 £ per year.
Contract: Full Time - Permanent
Hours: 37.5
Shift pattern: Varied Hours - Early starts and Weekends occasionally
Location: Nottingham Support Office - NG90
Closing date: 9th July 2025
Boots Digital is an exciting team at the heart of Boots UK's growth plans. We are looking for a motivated and creative Digital Copywriter to join the Digital Experience team, and deliver great content across boots.com and boots.ie.
About the opportunity:
We are looking for a passionate Copywriter to join the Boots Digital Experience team across boots.com/.ie websites. You will use your copy skills and content management system (CMS) expertise to write and create assets and pages, delivering the best customer experience to support our trading and marketing plans. This includes working on a range of campaigns across category pages, service pages, promotions, hub pages, SEO copy and more.
Your Responsibilities:
- Digital copy production and build of campaign assets for Boots.com UK and ROI sites for specific business areas (i.e. departments, like beauty or healthcare)
- Own your category areas and work collaboratively with the designers, eCommerce teams and brands to deliver against marketing and campaign briefs across shop pages, content, and events
- Ensure assets are in line with our digital copy guidelines and the Boots brand, and fully integrated with marketing campaigns
- Deliver digital projects, from brief to live, as required
A bit about you...
- Experience using a CMS (Adobe Experience Manager would be ideal)
- Digital copy skills and experience of writing short form copy for a commercial site
- Basic understanding of SEO best practice and tools
- Customer-focused with high attention to detail
- Experience following a style guide (or similar) to ensure a consistent tone of voice
- The ability to be flexible in a fast-paced environment and reactive to changing promotions, including amending assets and customer journeys
- Excellent organisation and communication skills with the ability to manage multiple tasks and deadlines
Our benefits:
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.
Why Boots:
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.
What's next:
If you are successful, one of our Talent Teams will be in touch to go through the next stages and the process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
Digital Copywriter employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Copywriter
✨Tip Number 1
Familiarise yourself with Boots' brand voice and style guidelines. This will help you tailor your approach to writing copy that resonates with their audience and aligns with their marketing strategies.
✨Tip Number 2
Gain hands-on experience with content management systems, particularly Adobe Experience Manager if possible. Being proficient in a CMS will give you an edge in managing and producing digital content efficiently.
✨Tip Number 3
Brush up on your SEO knowledge. Understanding how to optimise copy for search engines can significantly enhance the visibility of the content you create, making you a valuable asset to the team.
✨Tip Number 4
Network with current or former employees of Boots, especially those in the Digital Experience team. They can provide insights into the company culture and expectations, which can be beneficial during interviews.
We think you need these skills to ace Digital Copywriter
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the responsibilities and requirements of the Digital Copywriter position. Tailor your application to highlight relevant experience and skills that align with what Boots is looking for.
Showcase Your Copywriting Skills: Include examples of your previous work that demonstrate your digital copywriting abilities. If possible, provide links to online portfolios or samples that showcase your short-form copy and any experience with CMS platforms.
Highlight SEO Knowledge: Mention your understanding of SEO best practices in your application. Provide specific examples of how you've applied SEO techniques in your previous roles to enhance content visibility and engagement.
Follow Application Guidelines: Ensure your CV and cover letter adhere to any specified guidelines. Pay attention to formatting, length, and tone, making sure they reflect the brand voice of Boots while maintaining professionalism.
How to prepare for a job interview at BOOTS
✨Showcase Your Copywriting Skills
Prepare a portfolio of your best copywriting work that highlights your ability to create engaging content. Make sure to include examples relevant to digital platforms, as this will demonstrate your understanding of the role and the type of work you'll be doing at Boots.
✨Understand SEO Basics
Brush up on your knowledge of SEO best practices, as this is crucial for a Digital Copywriter. Be ready to discuss how you can incorporate SEO strategies into your writing to enhance visibility and drive traffic to boots.com and boots.ie.
✨Familiarise Yourself with CMS Tools
Since experience with a Content Management System (CMS) like Adobe Experience Manager is ideal, take some time to familiarise yourself with its features. If you have prior experience with other CMS platforms, be prepared to discuss how those skills can transfer to this role.
✨Emphasise Collaboration Skills
The role involves working closely with designers and eCommerce teams, so highlight your ability to collaborate effectively. Prepare examples of past projects where teamwork was essential to achieving successful outcomes, showcasing your communication and organisational skills.
