At a Glance
- Tasks: Develop personalised marketing plans and manage multi-channel communications for the Boots app.
- Company: Boots is a leading health and beauty retailer based in Nottingham, Beeston.
- Benefits: Enjoy up to 6% company contribution to retirement savings and generous employee discounts.
- Other info: The position reports to the Marketing Manager and involves cross-functional collaboration.
- Why this job: This role offers the chance to drive customer engagement through innovative marketing strategies.
- Qualifications: Strong background in marketing with experience in CRM digital communications is essential.
The predicted salary is between 30000 - 40000 £ per year.
The Customer Marketing Specialist – Personalised Offers will develop the personalised marketing plan, reward Advantage Card customers with exciting offers, and deliver commercial results across channels. The role reports to the Marketing Manager and works cross‑functionally with internal and external stakeholders.
Key Responsibilities
- Support and deliver the personalised offers plan for the Boots app, providing targeted and relevant offers to our growing customer base.
- Champion the Boots Advantage Card and app, ensuring alignment on the role of personalised offers.
- Manage multi‑channel communications (Email, App, Events) to highlight strong offers delivered to customers.
- Drive KPI performance, including channel engagement and incremental sales.
- Review and assess commercial/customer impact, defining opportunities for improvement.
Qualifications
Must‑have
- Strong background in marketing, ideally with experience in CRM digital communications.
- A creative mindset with a customer‑first and analytical approach.
- Excellent relationship‑building skills with both internal and external stakeholders.
- Exceptional attention to detail and organisational skills, able to juggle multiple tasks effectively.
- Strong communication skills and a flexible attitude towards new challenges.
Nice‑to‑have
- Experience in managing marketing campaigns across various channels.
- A passion for customer engagement and loyalty programmes.
Benefits
- Boots Retirement Savings Plan (up to 6% company contribution)
- Generous employee discounts for you and a family member
- Enhanced maternity/paternity/adoption leave pay
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
- Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and more
Boots is a Ban the Box employer and is an equal opportunity employer. We consider the suitability of applicants with criminal convictions on a case‑by‑case basis.
Customer Marketing Specialist - Personalised Offers employer: Boots
Boots offers a comprehensive benefits package including enhanced maternity/paternity leave and 24/7 counselling support. Located in Nottingham, Beeston, the team focuses on delivering exceptional customer experiences through personalised offers. Join a company committed to diversity and equal opportunity.
