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For Companies At a Glance
- Tasks: Create and deliver personalised marketing plans for cobranded communications.
- Company: Join Boots UK, a leader in health and wellness marketing.
- Benefits: Enjoy flexible benefits, employee discounts, and a supportive work environment.
- Why this job: Make a real impact by crafting meaningful customer relationships through innovative campaigns.
- Qualifications: Experience in marketing, CRM, and strong communication skills required.
- Other info: Inclusive culture with opportunities for personal and professional growth.
The predicted salary is between 28800 - 43200 £ per year.
Closing Date: 9th January
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
Overview
Sitting within the Customer Marketing team, you'll be responsible for developing the personalised marketing plan and managing the delivery of cobranded communications. Reporting to the Marketing Manager, you'll work cross functionally with internal and external stakeholders, to deliver the best customer communications whilst driving real commercial results - both directly through the communications and by developing stronger and more personalised opportunities for our cobranded activity. It's a busy role that requires a customer focused mind-set, strong communication skills, attention to detail and great organisation.
We're the team behind personalised, creative and loyalty-driving campaigns that show our customers we truly know them. From engaging emails to dynamic in-app experiences, we craft smart customer journeys that deliver the right message to the right person at exactly the right time. Working closely with our brilliant data teams, we use insights to anticipate customer needs, surprise and delight them, and highlight the most relevant of our amazing products and services. We're not just sending messages - we're building meaningful relationships that keep customers coming back.
The role sits in the health, wellness and seasonal CRM team within Loyalty and delivering cobrand activity with a special focus on health and wellness.
Key Responsibilities
- Responsible for creation, ownership and delivery of cobrand activity across all business categories but with a proactive focus on health and wellness.
- Working as a member of the healthcare marketing squad to collaborate with key stakeholders to create and respond to briefs based on business objective and need.
- Review and analyse commercial and customer impact to define opportunities.
- Assign KPIs and continually optimise the customer journeys based on KPI result.
- Collaborate with the wider Customer Marketing team to inform the total customer experience.
- Work reactively to facilitate the business asks and work at speed to meet commercial needs.
What you'll need to have
- Have a background in marketing, ideally with experience in CRM.
- Be a creative individual with a customer-first, analytical mind set.
- Have excellent relationship, organisational and communication skills.
- Be flexible, happy to give something a go, and contribute to lots of different work.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.
What's next
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you'll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
CRM Specialist, Cobrand - Boots UK employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist, Cobrand - Boots UK
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Boots on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Boots' recent campaigns and think about how your skills in CRM can contribute to their goals. Show them you’re not just another candidate, but someone who’s genuinely interested in their mission.
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. Focus on articulating your experience in marketing and CRM clearly, and don’t forget to highlight your customer-first mindset.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Boots. Don’t miss out on this opportunity!
We think you need these skills to ace CRM Specialist, Cobrand - Boots UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Specialist role. Highlight your marketing experience, especially in CRM, and showcase any relevant projects that demonstrate your customer-first mindset.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about personalised marketing and how your skills align with our goals at Boots. Be creative and show us your personality!
Showcase Your Communication Skills: Since strong communication is key for this role, make sure your application reflects that. Use clear, concise language and structure your documents well to demonstrate your organisational skills.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at BOOTS
✨Know Your Stuff
Before the interview, dive deep into Boots' CRM strategies and their approach to customer marketing. Familiarise yourself with their recent campaigns, especially those focused on health and wellness. This will not only show your genuine interest but also help you discuss how your skills can contribute to their goals.
✨Showcase Your Creativity
As a CRM Specialist, creativity is key! Prepare examples of past marketing campaigns you've worked on, particularly those that involved personalised communications. Be ready to discuss how you used data insights to craft engaging customer journeys that drove results.
✨Communicate Clearly
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and concisely. During the interview, ensure you listen actively and respond thoughtfully to questions, demonstrating your ability to collaborate with various stakeholders.
✨Be Data-Driven
Since the role involves analysing commercial and customer impact, be prepared to discuss how you've used KPIs in previous roles. Bring examples of how you've optimised customer journeys based on data insights, showcasing your analytical mindset and customer-first approach.
