At a Glance
- Tasks: Lead in-store marketing initiatives and enhance customer experiences at Boots.
- Company: Join Boots, a leading health and beauty retailer with a vibrant culture.
- Benefits: Enjoy employee discounts, retirement savings, and 24/7 support.
- Other info: Opportunities for growth in a supportive and inclusive environment.
- Why this job: Make a real impact on customer journeys while developing your marketing skills.
- Qualifications: Passion for marketing, strong organisation skills, and a creative mindset.
The predicted salary is between 30000 - 40000 £ per year.
Are you ready to make a difference in the world of marketing? Join Boots as an Assistant Marketing Manager - ISM Merchandising in Nottingham, Beeston! At Boots, we believe in building a brilliant environment for our people, empowering them to make a positive impact on our customers and colleagues every day. If you're passionate about in-store marketing and thrive in a collaborative, fast-paced setting, this could be the perfect opportunity for you!
Welcome to the Boots In Store Marketing Merchandising Team – an exciting team at the heart of Boots UK’s growth plans. As customers are changing, so are we! We’re focusing on really understanding our customers’ needs and making the most of our great products and services to optimise the online shopping experience and drive growth. This role is accountable for all merchandising activity that lands in store covering all 2D kit, the look and feel and management of the customer journey across all categories. This also includes the management of any trials or initiatives that land in store and creating a robust plan for rollout to BAU where required.
Key responsibilities
- Lead and develop the in-store communication brief based on the customer proposition and customer experience by format.
- Responsible for the delivery of all creative (including language) for way finding, category resets and rebuilds in line with our company and merchandising plan.
- Responsible for ensuring that messaging is straight-forward, clear, on brand, uncluttered, aligned to the customer plan.
- Take ownership of the creative principles for 2D kit in our shops across the total estate, from high level to base.
- Responsible for developing all creative for POS including language, and new kit development.
- Work with and manage our design agencies to develop the creative response and solutions in line with the Boots visual identity and as per the retail global principles (whilst meeting the key milestones in the CPA).
- Understand our customers’ needs and what they expect to see in the future, ensuring we can continue to innovate the customer experience for the future – including ensuring all CRPs and rebuilds will be able to elevate campaign messaging as per current process.
- Work with stores to review and gain customer insights building in any changes to shopper behaviours or business needs pre-planning and post-landing in store.
- Manage critical paths and costs in line with project plans for all relevant milestones.
- Manage stakeholders to ensure the creative is in line with expectations.
- Consult/attend MSR sign-offs and become a key decision maker for fixtures that have any 2D/3D POS included.
- Accountable for the production pack development and creation for all rebuilds, and that the kit used has the correct creative and language at each stage of the customer journey.
- Responsible for ensuring the Salesplan, campaign kit and creative work hand in hand to support projection of campaign whilst clear navigation at fixture.
- Responsible for engagement of key stakeholders (including Merchandising) where any new 2D or 3D kit is being designed.
- Trial/initiatives – Creative route development of any trial or initiative that lands in store and has new creative/language elements.
- Production pack creation of any trial or initiative that lands in store and has new creative/language elements and stakeholder engagement and alignment.
- Sign off of all creative and production packs and handover to Merchandising.
What you’ll need to have (our must-haves)
- A genuine passion for in-store marketing.
- Proactive and highly organised with the ability to manage your workload confidently.
- A collaborative team player who thrives in a fast‑paced environment.
- Strong attention to detail and the ability to meet or exceed deadlines.
- A creative mindset with a drive to enhance in-store marketing capabilities.
It would be great if you also have
- Previous marketing experience (though enthusiasm and willingness to learn are prioritised).
Where your brilliance can take you
At Boots, we are committed to your growth and development. You will have the opportunity to learn something new every day and shape your career path within our supportive environment.
Rewards designed for you
- Boots Retirement Savings Plan (up to 6% company contribution)
- Generous employee discounts for you and a family member
- Enhanced maternity/paternity/adoption leave pay
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
About us
At Boots, we’re proud to be an equal‑opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we’re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
Equal Opportunity Employer Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case‑by‑case basis.
Assistant Marketing Manager - Ism Merchandising employer: Boots
Boots is an exceptional employer that fosters a vibrant and inclusive work culture in Nottingham, Beeston, where employees are empowered to make a meaningful impact on customers and colleagues alike. With a strong commitment to personal growth, Boots offers numerous development opportunities, generous employee benefits including a robust retirement savings plan and discounts, and a supportive environment that encourages collaboration and creativity in the fast-paced world of in-store marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Marketing Manager - Ism Merchandising
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Boots on LinkedIn. A friendly chat can give you insider info about the company culture and maybe even a referral!
✨Tip Number 2
Prepare for the interview by researching Boots' latest marketing campaigns. Show us that you’re not just passionate about in-store marketing, but also clued up on what we’re doing right now!
✨Tip Number 3
Practice your answers to common interview questions, but keep it natural. We want to see your personality shine through, so don’t be afraid to let your creativity show!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll get to explore more about the role and our awesome team!
We think you need these skills to ace Assistant Marketing Manager - Ism Merchandising
Some tips for your application 🫡
Show Your Passion:Make sure to express your genuine passion for in-store marketing in your application. We want to see that you’re excited about the role and how you can contribute to our team at Boots!
Be Organised:Highlight your organisational skills in your written application. We love proactive candidates who can manage their workload confidently, so share examples of how you've done this in the past.
Collaborate and Communicate:Since this role thrives on collaboration, mention any experiences where you worked as part of a team. We want to know how you communicate and engage with others to achieve common goals.
Tailor Your Application:Don’t forget to tailor your application to the specific role! Use the job description to guide you and ensure your skills and experiences align with what we’re looking for. Apply through our website to make it official!
How to prepare for a job interview at Boots
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in in-store marketing. Understand Boots' approach to merchandising and be ready to discuss how you can contribute to their goals. Show them your passion for marketing and how it aligns with their vision.
✨Showcase Your Creativity
Prepare examples of past projects where you've demonstrated your creative skills. Whether it's a successful campaign or an innovative merchandising idea, be ready to share how you approached the challenge and what the outcomes were. This role is all about creativity, so let that shine through!
✨Be a Team Player
Boots values collaboration, so come prepared to discuss how you've worked effectively in teams before. Share specific instances where you contributed to a group project or helped resolve conflicts. Highlighting your ability to thrive in a fast-paced environment will definitely impress them.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the team dynamics, upcoming projects, or how they measure success in this role. This shows your genuine interest in the position and helps you gauge if it's the right fit for you.
