At a Glance
- Tasks: Manage the Boots Ambassador Programme and deliver exciting influencer marketing campaigns.
- Company: Join Boots, a vibrant and inclusive company in the heart of Nottingham.
- Benefits: Enjoy competitive pay, generous discounts, and flexible benefits tailored for you.
- Other info: Grow your career in a supportive environment with endless learning opportunities.
- Why this job: Dive into the world of influencer marketing and make a real impact on brand success.
- Qualifications: Two years of experience in influencer marketing and a passion for social media.
The predicted salary is between 30000 - 40000 £ per year.
We invite you to join Boots as an Assistant Influencer Manager in our vibrant Marketing team based in Nottingham, Beeston. If you’re passionate about influencer marketing and eager to grow your career in a supportive environment, we want to hear from you.
What you’ll be doing
As an Assistant Influencer Manager, you will play a pivotal role in managing Boots Ambassador Programme, delivering influencer marketing activity across beauty, health, and wellness. You will lead the end‑to‑end management of the Boots Ambassador Programme via AWIN and work closely with the Influencer Manager and wider brand, content and social team to support the day‑to‑day running of campaigns, talent coordination, briefing, contracting, content reviews, reporting and relationship management.
Key Responsibilities
- Own end‑to‑end management of Boots Ambassador Channel, onboarding new talent, managing current talent relationships and coordinating new incentives via AWIN.
- Manage our influencer ambassador roster, ensuring creators are on brand and driving revenue, while building and nurturing relationships by showing up for key moments that matter to them.
- Identify revenue‑driving opportunities and liaise with trade teams to unlock exclusive offers with revenue potential.
- Help plan, coordinate and deliver influencer campaigns across key brand moments.
- Support the creation of experiential events from ideation, talent selection, communication, sample ordering, coordination, itinerary and collaboration with Marketing, trading and agencies to ensure success.
- Support the creation of influencer briefs, reviewing content and captions for accuracy, tone of voice and brand alignment.
- Gather performance data, track KPIs to measure impact and learnings.
- Harness data via AWIN and Creator IQ daily, weekly and monthly to inform future decisions.
- Work closely with brand, trading, paid media and social teams to ensure influencer content supports business priorities.
- Coordinate product send‑outs with the Influencer Assistant and ensure influencers receive the right products at the right time.
- Keep up to date with influencer and social trends, helping team identify new talent and cultural opportunities.
What you’ll need to have (our must‑haves)
- Minimum two years of experience in influencer marketing, affiliates, or PR (in‑house, agency, or freelance).
- Strong interest in influencer culture and understanding of creator tiers (macro, midi, micro, nano).
- Knowledge of social platforms and effective content creation.
- Detail‑oriented with excellent organisational skills to manage multiple projects.
- A creative eye and confidence to share ideas and suggestions.
- Strong relationship‑building and communication abilities.
Where your brilliance can take you
At Boots, we’re committed to your development. You’ll have the opportunity to learn something new every day and shape your career path within our dynamic organisation.
Rewards designed for you
- Boots Retirement Savings Plan (up to 12% company contribution)
- Discretionary annual bonus
- Generous employee discounts for you and a family member
- Enhanced maternity/paternity/adoption leave pay
- Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We are proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we’re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
Assistant Influencer Manager employer: Boots
At Boots, we pride ourselves on being an exceptional employer, offering a vibrant work culture in Nottingham that fosters creativity and collaboration. As an Assistant Influencer Manager, you'll benefit from comprehensive development opportunities, generous employee discounts, and a supportive environment that values diversity and inclusion. Join us to make a meaningful impact in the influencer marketing space while enjoying a range of rewards designed to enhance your career and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Influencer Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Boots on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Show off your passion for influencer marketing! When you get the chance to chat with recruiters or during interviews, share your thoughts on recent trends or campaigns that inspired you. It’ll show you’re genuinely interested in the field.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your past experiences align with the role of Assistant Influencer Manager. Use the STAR method (Situation, Task, Action, Result) to structure your answers and keep them engaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Boots team!
We think you need these skills to ace Assistant Influencer Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for influencer marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our vibrant Marketing team.
Tailor Your Experience:Make sure to highlight your relevant experience in influencer marketing or PR. We love seeing how your background aligns with the key responsibilities of the Assistant Influencer Manager role, so don’t hold back on those details!
Be Organised:Since this role involves managing multiple projects, showcase your organisational skills in your application. A clear and structured application will demonstrate that you can handle the demands of the position effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Boots!
How to prepare for a job interview at Boots
✨Know Your Influencers
Before the interview, dive deep into the world of influencer marketing. Familiarise yourself with Boots' current ambassadors and their campaigns. This will not only show your passion for the role but also demonstrate your understanding of the brand's voice and values.
✨Showcase Your Organisational Skills
As an Assistant Influencer Manager, you'll need to juggle multiple projects. Prepare examples from your past experience where you successfully managed several tasks at once. Highlight your attention to detail and how you kept everything on track.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in influencer marketing and social media. Be prepared to discuss how these trends can impact Boots' strategies. This shows that you're proactive and can bring fresh ideas to the table.
✨Build a Connection
During the interview, focus on building rapport with your interviewers. Use your strong relationship-building skills to engage them in conversation. Ask insightful questions about the team and the company culture to show your genuine interest in being part of their vibrant environment.
