Affiliates Specialist, Performance Media - Boots UK

Closing Date: Friday 25th July

Location: Manchester or Nottingham (full-time)

Contract: Permanent

Recruitment Partner: Frankie McCallister-Lyas

Overview:

As our Affiliates Specialist, you\’ll play a pivotal role within the Performance Media team, joining us at a key time of accelerated growth and innovation in the Affiliate channel. This role goes beyond execution – offering the opportunity to shape and lead strategic initiatives that will drive meaningful growth across Boots UK\’s digital ecosystem. You\’ll be trusted to identify opportunities, lead innovation, and influence senior stakeholders across marketing and commercial teams.

Reporting into the Affiliates Manager and supported by an Affiliate Executive, you\’ll take ownership of large-scale campaigns, lead partner relationships, and play a hands-on role in evolving the long-term strategy of the channel. A key part of the role will be nurturing and optimising our lower-funnel affiliate partnerships – including cashback, voucher, and incentive-led partners – to drive efficient performance and incremental sales.

The Performance Media team sits within our Marketing department and is responsible for delivering high-impact paid media activity across channels including PPC, Affiliates, Display and Paid Social.

Key Responsibilities:

– Lead the end-to-end delivery and optimisation of affiliate campaigns, using data-driven insights to shape planning, execution and performance improvements across key trading categories.

– Support budget management and forecasting for the Affiliate channel, helping to ensure investment aligns with commercial objectives and delivers measurable return on ad spend (ROAS).

– Build and manage strong relationships with our affiliate network (Awin), high-performing partners (particularly lower-funnel affiliates such as cashback and voucher sites), and emerging tech providers to unlock incremental growth opportunities.

– Support the long-term development of the channel, continuously identifying opportunities to innovate, test new models, and evolve the affiliate strategy in line with wider performance media goals.

– Work collaboratively with another Affiliate Specialist and mentor the Affiliate Executives, providing day-to-day support, sharing best practices, and contributing to a high-performing and knowledgeable team.

What you need to have:

– Affiliate marketing experience with a proven ability to independently manage, scale, and innovate within complex or high-growth digital environments.

– Confident in budget management and financial forecasting within marketing, with the ability to translate performance data into actionable business decisions.

– Comfortable leading cross-functional initiatives and engaging confidently with senior internal stakeholders and commercial partners.

– Strong analytical and commercial acumen – comfortable using performance data to build a case for investment and optimising towards clear KPIs.

– An effective communicator and collaborator, capable of influencing others and driving progress in a fast-paced environment.

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits:

– Boots Retirement Savings Plan

– Discretionary annual bonus

– Generous employee discounts

– Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

– Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.

– Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What\’s next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you\’ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

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