At a Glance
- Tasks: Lead innovative affiliate strategies and manage partnerships in a dynamic, AI-driven environment.
- Company: Join Boots, a forward-thinking company that values diversity and innovation.
- Benefits: Enjoy competitive pay, generous discounts, and a supportive work culture.
- Other info: Great opportunities for career growth and continuous learning.
- Why this job: Make an impact in the evolving world of affiliate marketing and AI technology.
- Qualifications: Experience in affiliate marketing and strong people management skills required.
The predicted salary is between 60000 - 69300 £ per year.
In this exciting role, you will report to the Affiliates Manager and manage an Affiliate Executive. You will lead the upper-funnel side of our Affiliate channel, focusing on content partnerships, influencer subnetworks, and comparison shopping services. Your insights will help us navigate the evolving landscape of AI-driven shopping journeys, ensuring Boots remains at the forefront of innovation.
Key responsibilities
- Lead the strategy, delivery and optimisation of our upper-funnel affiliate partnerships - spanning content publishers, influencer subnetworks and CSS - using data-driven insights to shape planning, execution and performance improvements.
- Own the LLM pillar of the affiliate strategy, tracking how AI-driven and conversational search is changing discovery and recommendation, and shaping our approach to ensure Boots is well-positioned within emerging LLM-powered shopping journeys.
- Build and manage strong relationships with our affiliate network, content and influencer subnetwork partners, CSS providers and emerging tech providers to unlock incremental growth opportunities.
- Support the long-term development of the channel, continuously identifying opportunities to innovate, test new models and evolve the affiliate strategy in line with wider performance media goals.
- Manage and develop an Affiliate Executive, providing day-to-day line management, coaching and performance support, while working collaboratively with another Affiliate Specialist to share best practice and contribute to a high-performing team.
What you'll need to have (our must-haves)
- Experienced Affiliate marketing professional with a proven ability to lead upper-funnel channels such as content, influencer subnetworks or CSS within complex or high-growth digital environments.
- Proven people management experience, with the ability to line manage, coach and develop team members to deliver strong performance and growth.
- Comfortable leading cross-functional initiatives and engaging confidently with senior internal stakeholders and commercial partners.
- Curious about and engaged with the impact of AI and LLMs on search, discovery and affiliate marketing, with the ability to translate emerging trends into practical strategy.
- An effective communicator and collaborator, capable of influencing others.
Where your brilliance can take you
At Boots, we believe in your potential. You'll have opportunities for career development and growth, supported by a culture that values learning and innovation.
Rewards designed for you
- Boots Retirement Savings Plan (up to 12% company contribution)
- Generous employee discounts for you and a family member
- Enhanced maternity/paternity/adoption leave pay
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday.
A bit about us: At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive.
Affiliates Specialist employer: Boots
Boots is an exceptional employer, offering a vibrant work culture in Glasgow where you can thrive as a Wellness Solutions Advisor. With comprehensive training and opportunities to complete a Healthcare Training Programme, you'll be empowered to grow your skills while making a meaningful impact on customers' health and wellness journeys. Join a supportive team that values your contributions and fosters personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Affiliates Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Boots and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Boots are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Boots on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Boots. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Affiliates Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Boots. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Boots:Show us that you’ve done your homework! In your application, briefly mention what you admire about Boots’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Boots
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Boots will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Boots, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
