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- Tasks: Lead the strategy for Performance Media Tech & AI, driving growth through innovative solutions.
- Company: Boots UK is a leading retail pharmacy chain committed to inclusivity and innovation.
- Benefits: Enjoy flexible working options, generous leave policies, and a range of wellness perks.
- Why this job: Join an award-winning team and shape the future of digital marketing with cutting-edge technology.
- Qualifications: 8-10 years in digital marketing with strong leadership skills and a passion for AI.
- Other info: Open to part-time and job share options; supportive application process for all candidates.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Boots UK Manchester, England, United Kingdom
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Boots UK Manchester, England, United Kingdom
Join to apply for the Performance Media Tech & AI Manager role at Boots UK
Direct message the job poster from Boots UK
Recruitment Partner – Marketing, Comms, PR & ESG (Boots UK, No7 Beauty Company & Opticians)
Closing Date: Friday 8th August
Location: Nottingham or Manchester
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
About the Team:
Boots UK Performance Media are an award-winning in-house team responsible for driving a large % of online and offline growth for our Retail business through best-in-class online advertising strategy and activation.
Recently in-housed in 2024, we’re building one of the UK’s most successful, innovative brand-side teams through bringing together industry leading talent, with strong partnerships and technology tooling.
Overview:
The Performance Media Tech & AI Manager will define and deliver the vision, strategy and roadmap for all Technology, AI, and Data led initiatives – working in close partnership with the UK’s best Performance Marketers, Agencies and Tech Platforms. This role drives growth and channel evolution through the optimisation of our Performance Media ecosystem, by; defining a perfect mix of technology platforms and partner projects, adopting AI & Automation solutions whilst measuring the impact on Performance. This role will ensure our medium to long term growth through unlocking further channel capability across Paid Search, Paid Social, Affiliates, and Display.
Key Responsibilities:
- Own, evolve and deliver a strong Performance Media Technology & AI strategy which assesses our current level of maturity and takes us into the future – enabling incremental growth through the adoption of cutting-edge Tech & AI solutions.
- Key collaborator, driving deep partnerships with Jellyfish (Agency), Performance Media Channels, Tech Platforms (i.e. Google, Meta, Smartly, AWIN) and Ad-tech resource.
- Lead the scoping, evaluation and implementation of Performance Media AI tools (e.g. reporting agents, creative automation and bidding assistants).
- Evidence and showcase the effects of our Tech, AI and Data led initiatives through effective measurement, working with our measurement partners.
- Lead, manage and inspire a team of three Specialists and one Executive – creating a culture of high performance and tenacious curiosity.
What you’ll need to have:
- Digital Marketing native; keen to lean into the world of Technology & AI, with a good working knowledge of how this can enable growth in Performance Media investment.
- A strong understanding of at least three of the Digital Marketing channels (Display, Affiliates, PPC, Paid Social) with the ability to talk both technical and strategic (ideally a minimum of 8-10 years’ experience).
- Previous management experience with a People first approach to leading; Inspiring and nurturing this newly formed team to become a place where people can do their best work.
- Comfortable interacting with multiple stakeholders and leveraging a complex roster of partners to drive your agenda.
- Base understanding of AI and LLMs – bonus points for already having made efficiencies in your own workflow.
- Growth minded, curious but with an ability to focus a team towards achieving a vision and strategy.
Why Boots:
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)
What’s next:
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Seniority level
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Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Retail and Retail Pharmacies
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Performance Media Tech & AI Manager employer: Boots UK
Contact Detail:
Boots UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Media Tech & AI Manager
✨Tip Number 1
Familiarise yourself with the latest trends in Performance Media and AI technologies. Being well-versed in current tools and platforms like Google, Meta, and Smartly will help you stand out as a candidate who can drive growth effectively.
✨Tip Number 2
Network with professionals in the digital marketing and AI sectors. Engaging with industry experts on platforms like LinkedIn can provide insights into the role and may even lead to referrals, increasing your chances of landing an interview.
✨Tip Number 3
Prepare to discuss your management style and how you inspire teams. Boots values a people-first approach, so be ready to share examples of how you've nurtured talent and fostered a high-performance culture in previous roles.
✨Tip Number 4
Showcase your understanding of data-led initiatives by preparing case studies or examples from your past work. Highlighting measurable outcomes from your strategies will demonstrate your capability to drive performance through technology and AI.
We think you need these skills to ace Performance Media Tech & AI Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, technology, and AI. Focus on your achievements in performance media and any management roles you've held.
Craft a Compelling Cover Letter: In your cover letter, express your passion for technology and AI in marketing. Mention specific examples of how you've driven growth through innovative strategies in previous roles.
Showcase Your Technical Knowledge: Demonstrate your understanding of digital marketing channels and AI tools. Include any relevant certifications or projects that showcase your expertise in these areas.
Highlight Leadership Experience: Since the role involves managing a team, emphasise your leadership style and any successful team projects you've led. Discuss how you inspire and nurture talent within your team.
How to prepare for a job interview at Boots UK
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing, especially in channels like Display, PPC, and Paid Social. Be prepared to discuss specific campaigns you've worked on and the results achieved, as this will demonstrate your capability to drive growth.
✨Demonstrate Your AI Knowledge
Since the role involves AI and technology, brush up on your understanding of AI tools and how they can enhance performance media. Be ready to share examples of how you've used AI in your previous roles or how you envision it being applied at Boots.
✨Prepare for Team Leadership Questions
As a manager, you'll need to inspire and lead a team. Think about your leadership style and be ready to discuss how you foster a culture of high performance and curiosity. Share specific examples of how you've successfully managed teams in the past.
✨Engage with Stakeholders
This role requires collaboration with various stakeholders. Prepare to discuss your experience in managing relationships with partners and agencies. Highlight any successful projects where you navigated complex partnerships to achieve results.