Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Shape Boots.com’s future by driving SEO strategies and boosting online visibility.
- Company: Join Boots, a leading health and beauty retailer with a commitment to inclusivity.
- Benefits: Enjoy flexible benefits, employee discounts, and a supportive work environment.
- Why this job: Make a real impact on digital growth while developing your SEO expertise.
- Qualifications: Proven SEO experience and strong analytical skills are essential.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 30000 - 42000 £ per year.
Contract: Fixed Term - 6 Months. Shift pattern: Full Time - 5 days in the office. Location: Nottingham Support Office - NG90. Closing date: 9th December 2025.
About The Role: We’re looking for a passionate SEO Specialist to play a key role in shaping the future of Boots.com. In this role, you’ll support the planning and execution of our SEO roadmap, helping us achieve ambitious sales and brand awareness goals. Your expertise will drive high-quality traffic, boost profitable sales, and attract new customers. Make a real impact on our digital growth journey.
Key Responsibilities
- Leverage SEO tools and analytics platforms (e.g., Google Search Console, SEMrush, Pidatametrics, Similarweb) to track search trends and monitor organic performance.
- Conduct keyword research and provide actionable insights to guide on-site optimisations and overall SEO strategy aligned with KPIs.
- Ensure Boots.com is optimised for emerging AI-driven search experiences and Large Language Model (LLM) visibility.
- Perform regular SEO audits and analysis to inform ecommerce and merchandising teams for continuous improvement.
- Monitor and maintain technical SEO site health using tools such as Lumar and Screaming Frog.
- Deliver best-practice training sessions to wider ecommerce teams to embed SEO principles.
- Prepare and present clear, actionable reports on organic performance metrics and KPIs.
- Support new product development (NPD) and seasonal launches to ensure optimal SEO implementation.
- Collaborate with and provide guidance to the SEO Assistant to achieve team objectives.
- Act as the SEO point of contact across key stakeholder groups (Trading, Digital Experience, Merchandising, Product, and IT), ensuring SEO is embedded in decision-making, project planning, and execution.
A Bit About You
- You have proven experience in an SEO role, with a solid understanding of both on-page and technical SEO best practices.
- You’re highly analytical, confident in using data and insights to shape strategy, improve performance, and deliver impactful SEO plans.
- You excel at stakeholder management, comfortable presenting and sharing insight.
- You thrive in a fast-paced environment, managing multiple projects simultaneously without compromising quality.
- Attention to detail is second nature to you, and accuracy is something you never compromise on.
- You bring hands-on experience with website CMS platforms (e.g., AEM) and are eager to apply this knowledge to drive results.
Our Benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.
What’s Next
If successfully selected for interview the Talent Partner will reach out to discuss the interview process with you in more depth. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
SEO Specialist - 6M FTC in Nottingham employer: Boots UK
Contact Detail:
Boots UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist - 6M FTC in Nottingham
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Boots on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by brushing up on your SEO knowledge. Make sure you can talk confidently about tools like Google Search Console and SEMrush. Show them you’re not just a candidate, but the perfect fit for their team!
✨Tip Number 3
Practice your presentation skills! You might need to present insights or strategies during the interview. Get comfortable explaining your thought process clearly and concisely—this will show off your analytical skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Boots team.
We think you need these skills to ace SEO Specialist - 6M FTC in Nottingham
Some tips for your application 🫡
Show Your Passion for SEO: When writing your application, let your enthusiasm for SEO shine through! We want to see how your passion aligns with our goals at Boots.com. Share specific examples of your past experiences that demonstrate your love for driving organic traffic and improving search performance.
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Specialist role. Highlight your relevant skills and experiences that match the job description. We’re looking for someone who understands both on-page and technical SEO, so don’t hold back on showcasing your expertise!
Be Data-Driven: Since we value analytical skills, include metrics and data in your application to back up your achievements. Whether it’s increased traffic, improved rankings, or successful campaigns, we want to see how you’ve used data to drive results in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining the Boots team!
How to prepare for a job interview at Boots UK
✨Know Your SEO Tools
Familiarise yourself with the SEO tools mentioned in the job description, like Google Search Console and SEMrush. Be ready to discuss how you've used these tools in past roles to track performance and inform strategy.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples where data-driven insights led to successful SEO outcomes. Highlight any experience you have with technical SEO audits and how they improved site health.
✨Engage with Stakeholders
Since stakeholder management is key, think of examples where you've successfully collaborated with different teams. Be prepared to explain how you communicated SEO strategies and ensured alignment across departments.
✨Stay Ahead of Trends
Research current trends in SEO, especially around AI-driven search experiences. Show your enthusiasm for continuous learning and how you plan to keep Boots.com at the forefront of digital growth.
