At a Glance
- Tasks: Manage PPC accounts, optimise budgets, and drive growth strategies for Boots ROI.
- Company: Join the dynamic E-commerce team at Boots Republic of Ireland.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Be at the forefront of digital marketing and make a real impact on business growth.
- Qualifications: Experience in PPC management and a passion for performance marketing.
The predicted salary is between 40000 - 50000 £ per year.
PPC Specialist, Boots Republic of Ireland About the role Republic of Ireland (ROI) E-commerce team sits within our ROI trading team and is responsible for driving forward the E-commerce Strategy for Boots ROI, covering performance marketing channels such as PPC, Affiliates and SEO.
We are looking for a PPC Specialist to join our growing E-commerce team, working across our Paid Search accounts, which drive performance for all Boots ROI product categories.
You will be responsible for the day-to-day management and trading of the PPC accounts in collaboration with our agencies, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing.
You will also support the E-commerce Manager in the development of the Boots Performance Strategy for Paid Search.
Key Responsibilities Managing the day-to-day delivery of the PPC strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC team.
Driving Strategy development, change and innovation in the Paid Search space – supporting the E-commerce Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects – all in the name of driving growth.
Measurement and reporting; producing reports and communicating Paid Search results to internal and external stakeholders, continuously showcasing the value being driven by the PPC channel.
Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC channel is supporting business priorities, wider marketing campaigns and key projects.
The management of a Tier One Google
