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- Tasks: Shape and govern brand visual identity across all consumer touchpoints.
- Company: Join Boots, a leading beauty and health retailer with a commitment to inclusivity.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Elevate brand experiences and make a real impact in the beauty industry.
- Qualifications: Experience in brand visual identity and design management, preferably in beauty or fashion.
The predicted salary is between 55000 - 65000 £ per year.
As Global Design Manager, Design and Iconicity team, you help shape and govern how our brands show up across every consumer touchpoint. Working closely with the Global Head of Design & Iconicity, you will embed strong brand foundations and ensure consistently high standards of execution across packaging, retail, digital and communications.
You will go beyond coordination. It requires a strong understanding of brand building, visual identity systems and design quality, with the experience to understand how strategy and guidance inform both internal and external teams and partners. You will be a key connector across brand, product, packaging, VM and agency partners, ensuring alignment, clarity and consistency. You will also support and guide junior team members, helping build capability within the Design & Iconicity team.
Success in this role comes from combining brand understanding, structured thinking and attention to detail, with a passion for elevating how brands are expressed in the real world.
Key responsibilities- Brand Governance & Visual Identity
- Support the development, evolution and guidance of Global Brand Visual Identities (BVI), ensuring they are clear, practical and can be consistently applied across all touchpoints.
- Identify gaps in existing brand guidance and lead the creation of new frameworks and playbooks (e.g. retail, VM, digital) to support best-in-class execution.
- Design Quality & Execution
- Champion high standards of design and execution across packaging, retail, and communications, working with internal teams and external partners.
- Review and provide constructive feedback on creative output, ensuring alignment to brand intent and quality expectations.
- Support the delivery of elevated, cohesive brand experiences across all consumer touch points.
- Cross-Functional Leadership & Collaboration
- Act as a key partner to Brand, Product Development, Packaging, and VM teams, ensuring design intent is clearly understood and implemented.
- Build strong relationships across global markets and functions to drive alignment and consistency.
- Manage and guide Assistant Design Managers, supporting their development and day-to-day delivery.
- Benchmarking & Continuous Improvement
- Lead competitor and market reviews across UK, US and global markets, identifying opportunities to elevate brand expression.
- Stay close to industry trends, innovation, and best practice in design, retail, and brand experience.
- Translate insight into actionable recommendations that improve brand impact and execution.
- Tools, Training & Capability Building
- Support the development of training materials, frameworks, and tools that enable teams to deliver consistently high-quality work.
- Contribute to internal capability building through initiatives such as the Beauty Brand Academy.
- Help embed new ways of working that improve clarity, efficiency and creative standards.
- Delivery & Operations
- Oversee the coordination of design-related projects, ensuring timelines, stakeholders and outputs are aligned.
- Manage relationships with external agencies and suppliers where required.
- Ensure accuracy and attention to detail across all outputs, including presentations, mock-ups and proofing.
- Experience working with brand visual identity systems and design governance.
- Background in design management, brand or agency environments.
- Previous experience in Beauty, Skincare or Fashion categories.
- Strong understanding of how brands are expressed across packaging, retail, and digital.
- Ability to translate strategy into clear, actionable guidance.
- Confident working in a matrix environment with multiple stakeholders.
- Strong attention to detail and commitment to quality.
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
At Boots, we’re proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we’re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
Brand Design Manager in Luton employer: Boots UK
Contact Detail:
Boots UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Design Manager in Luton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you get the chance to chat with hiring managers, be ready to discuss how your design experience aligns with their brand vision.
✨Tip Number 3
Prepare for interviews by researching the company’s brand identity and recent projects. This will help you tailor your responses and show that you’re genuinely interested in how you can contribute to their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Brand Design Manager in Luton
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Design Manager role. Highlight your experience with brand visual identity systems and how you've successfully managed design projects in the past. We want to see how you can bring your unique flair to our team!
Showcase Your Passion: Let your enthusiasm for design and brand building shine through in your application. Share examples of how you've elevated brand experiences in previous roles, especially in the beauty or fashion sectors. We love seeing candidates who are genuinely excited about what they do!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to describe your skills and experiences, and make sure to align them with the key responsibilities mentioned in the job description. We appreciate clarity just as much as creativity!
Apply Through Our Website: Don't forget to submit your application through our official website! This ensures that your application gets to the right people quickly. Plus, it’s the best way to stay updated on your application status. We can't wait to see what you bring to the table!
How to prepare for a job interview at Boots UK
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's visual identity and recent campaigns. Understand their design philosophy and how they express their brand across different touchpoints. This will not only show your passion but also help you articulate how your experience aligns with their vision.
✨Showcase Your Design Process
Be prepared to discuss your design process in detail. Bring examples of past projects where you’ve successfully governed brand visual identities or led design teams. Highlight how you ensured quality and consistency, as this is crucial for the role.
✨Prepare for Cross-Functional Scenarios
Since collaboration is key, think of examples where you've worked with multiple stakeholders. Be ready to discuss how you navigated challenges and ensured alignment across teams. This will demonstrate your ability to thrive in a matrix environment.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of the brand and its challenges. Inquire about their current design initiatives or how they measure success in brand governance. This shows your genuine interest and strategic thinking.