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For Companies At a Glance
- Tasks: Create and manage personalised marketing plans for co-branded communications.
- Company: Join Boots UK, a leader in health and wellness marketing.
- Benefits: Enjoy flexible benefits, employee discounts, and a supportive work environment.
- Why this job: Make a real impact by crafting engaging customer journeys and building relationships.
- Qualifications: Experience in marketing, CRM skills, and a creative, analytical mindset.
- Other info: Inclusive culture with opportunities for personal and professional growth.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Closing Date: 9th January
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
Overview
Sitting within the Customer Marketing team, you'll be responsible for developing the personalised marketing plan and managing the delivery of cobranded communications. Reporting to the Marketing Manager, you'll work crossâfunctionally with internal and external stakeholders to deliver the best customer communications while driving real commercial results â both directly through the communications and by developing stronger and more personalised opportunities for our cobranded activity. It's a busy role that requires a customerâfocused mindâset, strong communication skills, attention to detail and great organisation.
We're the team behind personalised, creative and loyaltyâdriving campaigns that show our customers we truly know them. From engaging emails to dynamic inâapp experiences, we craft smart customer journeys that deliver the right message to the right person at exactly the right time. Working closely with our brilliant data teams, we use insights to anticipate customer needs, surprise and delight them, and highlight the most relevant of our amazing products and services. We're not just sending messages â we're building meaningful relationships that keep customers coming back.
The role sits in the health, wellness and seasonal CRM team within Loyalty and delivers cobrand activity with a special focus on health and wellness.
Key Responsibilities
- Responsible for creation, ownership and delivery of cobrand activity across all business categories with a proactive focus on health and wellness.
- Working as a member of the healthcare marketing squad to collaborate with key stakeholders to create and respond to briefs based on business objective and need.
- Review and analyse commercial and customer impact to define opportunities.
- Assign KPIs and continually optimise the customer journeys based on KPI results.
- Collaborate with the wider Customer Marketing team to inform the total customer experience.
- Work reactively to facilitate the business asks and work at speed to meet commercial needs.
What You'll Need To Have
- Have a background in marketing, ideally with experience in CRM.
- Be a creative individual with a customerâfirst, analytical mindâset.
- Have excellent relationship, organisational and communication skills.
- Be flexible, happy to give something a go, and contribute to lots of different work.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equalâopportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our Benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you â find out more at boots.jobs/rewards.
What's Next
If your application is successful, our inâhouse recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you'll be notified by email. Where a role is advertised as fullâtime, we are open to discussing partâtime and jobâshare options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
CRM Specialist, CoBrand - Boots UK in London employer: Boots UK
Contact Detail:
Boots UK Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land CRM Specialist, CoBrand - Boots UK in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Boots or similar companies. A friendly chat can open doors and give you insights that might just help you stand out.
â¨Tip Number 2
Prepare for the interview by knowing your stuff! Research Boots' recent campaigns and think about how your skills can contribute to their customer marketing goals. Show them youâre not just another candidate!
â¨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. Focus on articulating your experience in CRM and how it aligns with Bootsâ mission of creating personalised customer journeys.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, it shows youâre serious about joining the team at Boots.
We think you need these skills to ace CRM Specialist, CoBrand - Boots UK in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Specialist role. Highlight your marketing experience, especially in CRM, and showcase how your skills align with our customer-first approach.
Show Off Your Creativity: We love creative minds! Use your application to demonstrate your innovative ideas for customer engagement. Share examples of past campaigns or projects that reflect your ability to craft meaningful customer journeys.
Be Detail-Oriented: Attention to detail is key in this role. Double-check your application for any typos or errors, and ensure that all information is clear and concise. This shows us youâre organised and professional!
Apply Through Our Website: Donât forget to submit your application through our website! Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, itâs super easy to do!
How to prepare for a job interview at Boots UK
â¨Know Your Stuff
Before the interview, dive deep into Boots' marketing strategies, especially around CRM and co-branding. Familiarise yourself with their recent campaigns and how they leverage customer data to create personalised experiences. This will show your genuine interest and help you speak their language.
â¨Showcase Your Creativity
As a CRM Specialist, creativity is key! Prepare examples of past marketing campaigns you've worked on that highlight your innovative thinking. Be ready to discuss how you can bring fresh ideas to Boots' health and wellness initiatives.
â¨Emphasise Collaboration Skills
This role involves working cross-functionally, so be prepared to discuss your experience collaborating with different teams. Share specific instances where your communication and organisational skills led to successful project outcomes, demonstrating your ability to work well with others.
â¨Prepare for KPI Discussions
Since the role focuses on analysing commercial and customer impact, brush up on how you've used KPIs in previous roles. Be ready to discuss how you set, tracked, and optimised these metrics to drive results, showcasing your analytical mindset.
