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- Tasks: Support brand growth through innovative marketing campaigns and creative media planning.
- Company: Join Boots Opticians, a leader in the retail healthcare sector.
- Benefits: Enjoy flexible benefits, employee discounts, and a supportive work environment.
- Why this job: Be part of a dynamic team driving brand evolution and customer engagement.
- Qualifications: Experience in brand marketing and strong communication skills are essential.
- Other info: Inclusive workplace with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Welcome to the Boots Opticians Brand team that sit as part of the wider Boots Opticians Marketing team – an exciting new role at the heart of Boots Optician's brand growth plans. As our brand seeks to evolve and drive new customers in, it’s time for change. We’re focusing on getting our customers to think about our brand differently, turning our customer insights into reality and creating a consumer centric brand proposition over the next three years.
The purpose of the Brand Marketing Specialist is to support the Brand Marketing Manager in the planning and execution of Boots Opticians' Brand reappraisal three-year plan initiative across all advertising channels, activations (e.g. sponsorships, ambassadors, TV and radio adverts) and by collaborating closely with other marketing channels.
Through innovative media planning and creative excellence (working with internal and external agencies), this role will deliver creative and innovative campaigns and activations to support in driving growth in brand saliency, meaning and difference, as well as volume and conversion.
Key Responsibilities- Responsible for execution of all brand reappraisal campaigns from a media & creative perspective
- Collaborate closely with Brand Marketing Manager on overall strategy & approach
- Work with internal and external agencies to deliver impactful creative which communicates the brand in a contemporary, meaningful & differentiated way. Adhere to professional, legal & brand guidelines, delivering exceptional execution.
- Work with our media agency to deliver efficient & effective media placements
- Support with budget process and raising of POs
- Keep up to date with creative & media best practice
- Understand & interrogate all brand measurement & econometrics, working with Brand Marketing Manager to find ways to improve activation performance
- Collaborate with Boots UK Marketing on execution of joint brand plans
- Collaborate closely with Brand Strategy Manager on overall strategy & approach & Advertising/Planning manager on eye test/commercial plans
- Collaborate with Boots UK Marketing, social media team, PR & No7 Beauty Company teams on joint plans to drive consistency & leverage strengths across the masterbrand
- Understanding of media landscape, channels & innovation
- Some experience of executing brand and advertising creative including the processes to do so (e.g. TV, video, social etc.)
- Strong aesthetic & design eye
- Good Communicator & Relationship Builder
- Experience of working with marketing agencies
- A Marketing qualification
- Minimum of three years in a marketing or brand role
- Experience of leading a brand activation
- Worked in Retail / Healthcare previously, Optical would be helpful
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our Benefits- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Brand Marketing Specialist, Boots Opticians in London employer: Boots UK
Contact Detail:
Boots UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Specialist, Boots Opticians in London
✨Tip Number 1
Get to know the brand inside out! Dive into Boots Opticians' values, recent campaigns, and customer feedback. This will help us tailor our conversations and show that we’re genuinely interested in their mission.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give us insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and crafting our own questions about the role. This shows we’re engaged and ready to contribute to the brand's growth plans.
✨Tip Number 4
Don’t forget to follow up after the interview! A quick thank-you email can leave a lasting impression and keep us on their radar as they make their decision.
We think you need these skills to ace Brand Marketing Specialist, Boots Opticians in London
Some tips for your application 🫡
Show Your Passion for Branding: When writing your application, let your enthusiasm for brand marketing shine through. We want to see how you can contribute to Boots Opticians' exciting growth plans and how your experience aligns with our vision.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in executing brand campaigns and working with agencies, as this will show us you're the right fit for the Brand Marketing Specialist position.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to identify. Use bullet points where possible to break up text and make it more digestible.
Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application gets to the right people quickly and helps us keep track of all applicants efficiently. Plus, it’s super easy!
How to prepare for a job interview at Boots UK
✨Know Your Brand Inside Out
Before the interview, dive deep into Boots Opticians' brand values, recent campaigns, and their overall marketing strategy. Understanding their current positioning will help you articulate how your skills can contribute to their brand reappraisal plans.
✨Showcase Your Creative Flair
Prepare examples of past campaigns you've worked on that demonstrate your creative thinking and execution skills. Be ready to discuss how you collaborated with agencies and what innovative approaches you took to drive brand growth.
✨Understand the Media Landscape
Brush up on the latest trends in media channels and advertising. Being able to discuss how different platforms can be leveraged for brand activations will show that you're not just a marketer, but someone who stays ahead of the curve.
✨Build Relationships, Even in the Interview
Remember, communication is key! Practice articulating your thoughts clearly and confidently. Show your ability to build relationships by engaging with your interviewers, asking insightful questions, and demonstrating your enthusiasm for collaboration.
