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For Companies At a Glance
- Tasks: Lead a dynamic team in delivering exceptional customer service and luxury eyewear consultations.
- Company: Join Boots Opticians, where clinical excellence meets luxury retail in London.
- Benefits: Enjoy flexible benefits, generous discounts, and career development opportunities.
- Why this job: Be part of a transformative experience in luxury eyewear and eye care.
- Qualifications: Experience in high-end customer service and team leadership is essential.
- Other info: Inclusive environment with a commitment to diversity and personal growth.
The predicted salary is between 30000 - 42000 £ per year.
Contract: Permanent
Shift pattern: Flexible to work weekdays and weekends - 37.5 hours per week
About The Role
Are you ready to be part of a team where clinical excellence and luxury retail come together to create an experience unlike any other? At our Boots Opticians Wigmore Street store located in the heart of London Marylebone, we are redefining the experience of luxury eyewear by combining clinical excellence with world‑class service, offering an exceptional standard of eye care alongside bespoke eyewear consultation designed for a discerning, private clientele. Following an exciting store refit scheduled for early 2026, we are now seeking an exceptional Assistant Manager to support our team and help shape the next chapter. You can enjoy the energy of city living whilst working in the centre of the action, providing the ultimate blend of convenience and fast‑paced urban lifestyle. Working in a beautifully curated boutique environment, you will inspire and develop a team of up to 10 professionals including Optometrists, Dispensing Opticians and Retail Assistants, ensuring that every client interaction reflects the clinical precision and personal care synonymous with the Boots brand. We will support you in completing our industry‑leading ‘Step into Optics’ training programme along to help you develop your clinical knowledge. With leadership training programmes also available, we are committed to helping you develop and carve out a career at Boots Opticians. This is more than a managerial role—it’s an opportunity to enhance a luxury retail experience to the highest standard.
Key Responsibilities
- The store is open seven days a week operating clinics Monday to Sunday. Each customer will enjoy a 40–45‑minute eye examination in a private consulting room before being personally guided by a Dispensing Optician to choose their choice of frames and lenses.
- Drive sales performance and ensure operational excellence within a luxury setting.
- Lead, motivate, and develop the team to deliver first‑class customer service.
- Champion our unique‑to‑Boots approach to eye care and optical consultation.
- Maintain the impeccable presentation and atmosphere of the store.
- You will work with your team to assist customers and find the products and services that best meet their needs.
- Complete management tasks such as creating and maintaining rotas, return to work reviews and performance management.
- Complete our industry‑leading 'Step into Optics' training programme to help you develop your professional and clinical knowledge.
What You'll Need To Have
- Experience with high‑end customer service and customer relationship management.
- Experience leading or coaching a team.
- Desire to learn.
It would be great if you also have
- Experience working in a premium or luxury retail or hospitality environment.
- Experience working within an optical or clinical environment (not essential).
Our Benefits
- Boots Retirement Savings Plan
- Discretionary quarterly bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child.
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and more.
- Reimbursement of GOC retention fees if you are a qualified Optometrist or Dispensing Optician.
- Clinical and Non‑Clinical Career development opportunities.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only.
Why Boots Opticians
At Boots Opticians, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. Join our team and let's see what's possible when we change for the better.
What's Next
Thank you for taking the time to visit our careers page and read about this exciting opportunity. If you choose to apply, your application will be reviewed by our team and we will contact you as soon as we can. If successful, we will contact you to arrange an interview with the hiring manager. Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Assistant Store Manager (Retail) in London employer: Boots UK
Contact Detail:
Boots UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Store Manager (Retail) in London
✨Tip Number 1
Get to know the company inside out! Research Boots Opticians, their values, and what makes them unique in the luxury eyewear market. This will help you tailor your conversations during interviews and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to leadership and customer service. Think of examples from your past experiences that highlight your skills in these areas, especially in a luxury retail context.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Assistant Store Manager (Retail) in London
Some tips for your application 🫡
Show Your Passion for Luxury Retail: When writing your application, let us see your enthusiasm for luxury retail and customer service. Share experiences that highlight your ability to create exceptional customer interactions, as this is key to our brand.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Assistant Store Manager role. Highlight relevant experience in team leadership and high-end customer service, and don’t forget to mention any training or qualifications that align with our industry-leading programmes.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read through your skills and experiences. We appreciate straightforward communication!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to navigate!
How to prepare for a job interview at Boots UK
✨Know the Brand Inside Out
Before your interview, make sure you research Boots Opticians thoroughly. Understand their values, the luxury experience they offer, and their unique approach to eye care. This will not only show your enthusiasm but also help you align your answers with what they stand for.
✨Showcase Your Leadership Skills
As an Assistant Store Manager, you'll be leading a team. Prepare examples of how you've motivated and developed teams in the past. Think about specific situations where you’ve driven performance or improved customer service, as these will resonate well with the hiring manager.
✨Demonstrate Customer-Centric Thinking
Since this role is all about providing exceptional customer service, be ready to discuss how you would enhance the customer experience in a luxury retail setting. Share any relevant experiences where you’ve gone above and beyond for customers, especially in high-end environments.
✨Prepare Questions That Matter
At the end of the interview, you’ll likely have the chance to ask questions. Prepare thoughtful ones that reflect your interest in the role and the company, such as inquiries about the training programmes or how success is measured in the store. This shows you’re serious about your potential future there.
