At a Glance
- Tasks: Lead A/B tests to enhance user experience and drive conversion for Boots Online Doctor.
- Company: Join Boots, a leading health and beauty retailer committed to inclusivity.
- Benefits: Flexible working, competitive pay, wellness support, and career development opportunities.
- Other info: Dynamic role with opportunities for personal growth and a supportive work environment.
- Why this job: Make a real impact on patient experiences through data-driven insights and collaboration.
- Qualifications: Experience in A/B testing and strong teamwork skills are essential.
The predicted salary is between 36000 - 60000 € per year.
We are recruiting a Customer Journey Optimisation Specialist to drive experimentation and evidence‑led improvements across Boots Online Doctor. In this role you will run meaningful A/B tests, collaborate with product, design, engineering and analytics teams, and help us build a more accessible, inclusive and seamless experience for every patient.
About the role
- Lead the planning, execution and analysis of A/B and multivariate tests to improve conversion and overall user experience.
- Collaborate with product, design, engineering and analytics teams to create and implement impactful, user‑centred test variations.
- Ensure accurate tracking, tagging and data collection by partnering closely with data and engineering teams, supporting robust long‑term analysis.
- Identify, prioritise and scope high‑value testing opportunities through stakeholder input, user insights and research.
- Build or adapt simple front‑end tests using WYSIWYG tools and light HTML/CSS/JS where needed.
- Communicate clear, evidence‑based insights and recommendations that support confident, inclusive and data‑driven decision‑making across the organisation.
What you’ll need to have
- Proven experience running A/B and multivariate experiments in a commercial digital product or e‑commerce environment, ideally within a regulated sector.
- Strong collaboration skills, working effectively with engineers, designers and copywriters to deliver successful CRO initiatives.
- Confident analysing test data, interpreting key metrics and communicating statistical outcomes clearly and accessibly.
- Strong hypothesis‑driven problem‑solving and prioritisation skills—able to turn insights into testable ideas and focus on high‑value opportunities.
- Curiosity and a user‑centred mindset, with exposure to user research methods such as usability testing, surveys or session‑replay analysis.
It would be great if you also have
- Experience with experimentation platforms such as AB Tasty, Optimizely or similar.
- Exposure to analytics and BI tools (e.g. Looker) and an understanding of data pipelines.
- Experience experimenting within “walled garden” environments (e.g. Google Ads, Salesforce ECRM).
- Strong briefing skills, particularly around tracking requirements and technical specifications.
- Confidence facilitating ideation workshops and generating actionable ideas with cross‑functional teams.
We offer flexibility, wellbeing and career growth opportunities.
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre‑employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check. Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case‑by‑case basis.
CRO Specialist – Boots Online Doctor employer: Boots UK
At Boots, we pride ourselves on being an excellent employer, offering a supportive and inclusive work culture that empowers our employees to thrive. As a CRO Specialist in Islington, you'll benefit from flexible working arrangements, a comprehensive benefits package including enhanced parental leave, and access to continuous professional development opportunities. Join us in creating a seamless online experience for patients while enjoying a workplace that values diversity and prioritises your wellbeing.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Specialist – Boots Online Doctor
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those at Boots or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your A/B tests and user experience improvements. This will give you a leg up when discussing your experience during interviews.
✨Tip Number 3
Prepare for those interviews by brushing up on your data analysis skills. Be ready to discuss how you've used data to drive decisions and improve user experiences in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace CRO Specialist – Boots Online Doctor
Some tips for your application 🫡
Show Off Your A/B Testing Skills:Make sure to highlight your experience with A/B and multivariate testing in your application. We want to see how you've driven improvements in user experience and conversion rates in past roles, so share specific examples!
Collaborate Like a Pro:Since this role involves working closely with product, design, engineering, and analytics teams, let us know about your collaboration skills. Share instances where you’ve successfully teamed up with others to achieve a common goal.
Data is Key:We love data-driven insights! In your application, be sure to mention how you've analysed test data and communicated findings clearly. This will show us that you can turn numbers into actionable recommendations.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Boots.
How to prepare for a job interview at Boots UK
✨Know Your A/B Testing Inside Out
Make sure you brush up on your A/B and multivariate testing knowledge. Be ready to discuss specific experiments you've run, the metrics you tracked, and the outcomes. This will show that you not only understand the theory but have practical experience in a commercial digital product environment.
✨Collaborate Like a Pro
Since this role involves working closely with product, design, engineering, and analytics teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your communication skills and how you’ve facilitated teamwork to achieve CRO goals.
✨Data-Driven Decision Making
Demonstrate your ability to analyse test data and communicate insights clearly. Bring along examples of how you've turned data into actionable recommendations. This will show that you can support evidence-based decision-making across the organisation.
✨User-Centred Mindset
Showcase your curiosity and user-centred approach by discussing any user research methods you've employed, like usability testing or surveys. This will highlight your commitment to creating an inclusive and seamless experience for users, which is key for this role.
