At a Glance
- Tasks: Create engaging wellness articles and optimise content for SEO using tools like Pi Datametrics.
- Company: Boots is a leading health and beauty retailer in the UK and Ireland, committed to community care.
- Benefits: Enjoy a generous employee discount and enhanced maternity/paternity leave pay with a retirement savings plan.
- Other info: This role is part of Boots' dynamic Digital team focused on wellness content.
- Why this job: Shape impactful content in the Health Hub and grow into strategic responsibilities.
- Qualifications: Strong understanding of SEO principles and experience with tools like Semrush and Ahrefs required.
The predicted salary is between 30000 - 40000 £ per year.
Are you passionate about wellness and skilled in crafting engaging content? Boots is looking for a talented SEO / GEO Content Writer to join our dynamic Digital team. This is a fantastic opportunity to make a real impact in our Health Hub, where your insights will help shape high-quality editorial content that resonates with our customers.
Responsibilities
- Create Insight-Driven Content: Use tools like Pi Datametrics and Google Trends to identify content gaps and emerging wellness themes, translating insights into actionable recommendations.
- Write Engaging Editorial Content: Craft long-form wellness articles that are accurate, engaging, and aligned with our brand voice and regulatory requirements.
- Optimise for SEO: Ensure all content is optimised for search engines, following best practices to enhance visibility and impact.
- Monitor Performance: Review analytics to refine content effectiveness and recommend improvements for organic growth.
Qualifications
- Strong understanding of SEO principles and hands-on experience with SEO tools.
- Hands-on experience with SEO/insight tools (e.g., Pi Datametrics, Semrush, Ahrefs, Search Console).
- Excellent writing skills with the ability to adapt tone and structure to brand guidelines.
- A passion for wellness culture and trends, with a proactive and curious mindset.
- Ability to work at pace and adapt within a fast-moving environment.
- Proven experience in creating long-form editorial content, ideally in wellness or health sectors.
Company Culture & Benefits
At Boots, we believe in building a brilliant environment for our people. Every day, our colleagues deliver care, confidence, and connection in communities across the UK and Ireland. We recognise the brilliance you bring and provide the trust, support, and opportunities for you to grow further.
Competitive Salary & Benefits: Enjoy a generous employee discount, enhanced maternity/paternity/adoption leave pay, and a Boots Retirement Savings Plan with up to 12% company contribution.
Supportive Environment: Work in a collaborative team that values your contributions and encourages your development.
Career Growth: This role offers the chance to shape impactful content seen by millions, with opportunities to grow into more strategic responsibilities.
SEO / GEO Content Writer in City of Westminster employer: Boots UK
Boots offers a competitive salary and benefits including up to 12% company contribution to retirement savings. Located across the UK and Ireland, the company fosters a supportive environment that values collaboration and personal development. Join a team dedicated to delivering care and confidence in local communities.
