Reporting to the Marketing Manager for Healthcare & Seasonal, in this fast paced and exciting role, the successful candidate will be responsible for the planning and execution of innovative marketing and PR campaigns to support our Seasonal categories (Christmas, Summer and other commercial seasonal events), along with supporting the in store marketing plan (all promotional materials in stores).
Your Responsibilities
- Working with our media agency to plan and deliver ATL communications in line with campaigns to support the Irish business across Seasonal (Christmas and Summer predominately)
- Working with our PR agency to manage and plan PR campaigns to support the development and growth of the Ireland business and deliver excellent media coverage across the Seasonal campaigns.
- Working closely with the commercial team to maximise opportunities in Ireland, including the execution of content on healthcare digital screens.
- Lead the planning of in store marketing (supporting wider ISM team) across the entire ROI business / all categories, ensuring alignment with business / trading objectives, consistency and accuracy in messaging.
- Working in partnership with the Assistant Marketing Manager for Health and Pharmacy on total planning, budgeting, prioritisation, and supporting one another as workload requires.
- Weekly and monthly reporting on all campaigns to share with internal teams and stakeholders.
- Working with Boots UK seasonal and ISM teams to maximise opportunities in Ireland and ensure integration and alignment of plans.
- Responsible for managing and implementation of campaigns for our digital channels in conjunction with our media agency and commercial team.
Qualifications
- Educated to degree level (Marketing degree favourable) with;
- Minimum of 2-3 years marketing or PR experience required, preferably within a health & beauty retail business
- Preferred knowledge of retail landscape and Value/ Seasonal marketing
- Proven track record of delivering successful marketing campaigns
- Ability to demonstrate genuine interest in the retail industry
- Excellent analytical, communication and presentation skills
- A highly organised, adaptable and motivated approach
- A high level of initiative and a clear focus on delivering results
- Ability to work well with a number of cross functional, international teams
- Ability to make data driven decisions and recommendations
- Business evaluation/reporting in a timely manner
- Interest and knowledge of Irish Influencers
- Flexibility to travel within Ireland and to UK when required
We're always looking for people who care; people who go the extra mile to change things for the better. You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we can change for the better.
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Assistant Marketing Manager in City of Westminster employer: Boots UK
At Boots, we are redefining the beauty retail experience, and as a Beauty Specialist, you'll be at the forefront of this exciting journey. Our vibrant work culture fosters collaboration and shared success, with no individual commission pressure, allowing you to focus on creating genuine connections with customers. With extensive training opportunities, a generous product allowance, and a commitment to employee wellbeing, Boots is an exceptional employer dedicated to supporting your growth and helping you thrive in your career.
