At a Glance
- Tasks: Shape and govern brand visual identity across all consumer touchpoints.
- Company: Join Boots, a leading beauty and health retailer with a commitment to inclusivity.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Elevate brand experiences and make a real impact in the beauty industry.
- Qualifications: Experience in brand visual identity and design management, preferably in beauty or fashion.
The predicted salary is between 60000 - 75000 £ per year.
As Global Design Manager, Design and Iconicity team, you help shape and govern how our brands show up across every consumer touchpoint. Working closely with the Global Head of Design & Iconicity, you will embed strong brand foundations and ensure consistently high standards of execution across packaging, retail, digital and communications.
You will go beyond coordination. It requires a strong understanding of brand building, visual identity systems and design quality, with the experience to understand how strategy and guidance inform both internal and external teams and partners. You will be a key connector across brand, product, packaging, VM and agency partners, ensuring alignment, clarity and consistency. You will also support and guide junior team members, helping build capability within the Design & Iconicity team.
Success in this role comes from combining brand understanding, structured thinking and attention to detail, with a passion for elevating how brands are expressed in the real world.
Key responsibilities- Brand Governance & Visual Identity
- Support the development, evolution and guidance of Global Brand Visual Identities (BVI), ensuring they are clear, practical and can be consistently applied across all touchpoints.
- Identify gaps in existing brand guidance and lead the creation of new frameworks and playbooks (e.g. retail, VM, digital) to support best-in-class execution.
- Design Quality & Execution
- Champion high standards of design and execution across packaging, retail, and communications, working with internal teams and external partners.
- Review and provide constructive feedback on creative output, ensuring alignment to brand intent and quality expectations.
- Support the delivery of elevated, cohesive brand experiences across all consumer touch points.
- Cross-Functional Leadership & Collaboration
- Act as a key partner to Brand, Product Development, Packaging, and VM teams, ensuring design intent is clearly understood and implemented.
- Build strong relationships across global markets and functions to drive alignment and consistency.
- Manage and guide Assistant Design Managers, supporting their development and day-to-day delivery.
- Benchmarking & Continuous Improvement
- Lead competitor and market reviews across UK, US and global markets, identifying opportunities to elevate brand expression.
- Stay close to industry trends, innovation, and best practice in design, retail, and brand experience.
- Translate insight into actionable recommendations that improve brand impact and execution.
- Tools, Training & Capability Building
- Support the development of training materials, frameworks, and tools that enable teams to deliver consistently high-quality work.
- Contribute to internal capability building through initiatives such as the Beauty Brand Academy.
- Help embed new ways of working that improve clarity, efficiency and creative standards.
- Delivery & Operations
- Oversee the coordination of design-related projects, ensuring timelines, stakeholders and outputs are aligned.
- Manage relationships with external agencies and suppliers where required.
- Ensure accuracy and attention to detail across all outputs, including presentations, mock-ups and proofing.
- Experience working with brand visual identity systems and design governance.
- Background in design management, brand or agency environments.
- Previous experience in Beauty, Skincare or Fashion categories.
- Strong understanding of how brands are expressed across packaging, retail, and digital.
- Ability to translate strategy into clear, actionable guidance.
- Confident working in a matrix environment with multiple stakeholders.
- Strong attention to detail and commitment to quality.
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
At Boots, we’re proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we’re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
Brand Design Manager in Chesterfield employer: Boots UK
At Boots, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London. As a Global Design Manager, you will benefit from generous employee discounts, a flexible benefits scheme, and opportunities for professional growth through initiatives like the Beauty Brand Academy. Our commitment to inclusivity ensures that every team member feels valued and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Design Manager in Chesterfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Boots UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Boots UK are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Boots UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Boots UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Design Manager in Chesterfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Boots UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Boots UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Boots UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Boots UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Boots UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Boots UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
