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For Companies At a Glance
- Tasks: Analyse customer data to create targeted marketing campaigns and actionable insights.
- Company: Join Boots UK, a leading retailer with a focus on customer loyalty and personalisation.
- Benefits: Flexible benefits, including enhanced leave, gym discounts, and employee support programmes.
- Why this job: Make a real impact by shaping marketing strategies through data-driven insights.
- Qualifications: Degree in a quantitative field or relevant experience; strong analytical and communication skills.
- Other info: Inclusive workplace with opportunities for part-time roles and career growth.
The predicted salary is between 28800 - 43200 £ per year.
Overview
Join a Campaign Insight Analyst role within the Customer Marketing & Loyalty team at Boots UK, based in Nottingham. The team turns Boots Advantage Card data into clear, actionable insights to enable highly personal, relevant communications and commercial value.
You will be numerate, logical and curious about customer behaviour, and you will work within the Personalisation and Customer Data Science team, focusing on campaign activation and insights.
Responsibilities
- Analyse data from multiple sources to identify optimum audiences for marketing campaigns.
- Build targeted campaign selections.
- Analyse campaign results across email, app and social channels.
- Translate findings and present to business partners, providing insight to shape future strategies and improve commercial value.
- Improve existing processes and enhance efficiency.
- Collaborate with teams across the business to deliver the best outcomes for customers.
What you’ll need to have
- Relevant experience or a degree with quantitative elements (e.g., Maths, Physics, Geography, Psychology).
- Experience translating business questions into analytical problems and developing scalable data-driven solutions.
- Experience presenting complex results to less technical audiences.
- Curiosity to investigate potential problems and ability to manage multiple projects simultaneously.
- Confidence in communicating with others and building relationships; working with marketing teams is important.
It would be great if you also have
- Proficiency in SQL, R, Python or similar.
- Experience with data visualization tools (e.g., Power BI).
- Experience targeting, optimization or measurement of marketing activity (e.g., Adobe Campaign or similar).
- Experience using relational databases and delivering results in a commercial environment.
- Expertise in working with large structured and unstructured data sets.
- Examples of automating business processes.
- Flexible benefits including pension, discretionary bonus, enhanced leave, and other benefits.
- Access to employee support programs and flexible benefits scheme including option to buy additional holiday, gym discounts, life assurance, and activity passes.
Benefits and extra information
Boots offers a range of benefits to provide flexibility to suit you. See boots.jobs/rewards for more information. Exclusions may apply, eligible roles only. Salary estimates on third-party sites may not be accurate.
Why Boots
We foster a working environment that is inclusive and values diversity. We are an equal opportunity employer and encourage a positive, inclusive working environment for all. We are committed to making Boots a place where colleagues can reach their full potential.
What’s next
We are open to discussing part-time and job-share options during the application process. We can provide reasonable adjustments to help you during the application and interview process.
This role requires a pre-employment check after an offer. Depending on location, you may be asked to submit a DBS, PVG or Access NI check.
Boots is a Ban the Box employer and will consider applicants with criminal convictions on a case-by-case basis.
#LI-Onsite
Location: Nottingham, England, United Kingdom
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Campaign Insight Analyst employer: Boots UK
Contact Detail:
Boots UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Insight Analyst
✨Tip Number 1
Get to know the company inside out! Research Boots, their values, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions related to data analysis and customer insights. Use the STAR method to structure your answers and highlight your relevant experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Boots family.
We think you need these skills to ace Campaign Insight Analyst
Some tips for your application 🫡
Show Your Analytical Skills: Make sure to highlight your experience with data analysis in your application. We want to see how you've tackled analytical problems before, so share specific examples that showcase your skills and curiosity about customer behaviour.
Tailor Your Application: Don’t just send a generic CV and cover letter! Take the time to tailor your application to the Campaign Insight Analyst role. Mention relevant experiences and skills that align with the job description, especially around campaign activation and insights.
Keep It Clear and Concise: When writing your application, clarity is key. Use straightforward language and avoid jargon where possible. We appreciate well-structured applications that get straight to the point, especially when presenting complex results.
Apply Through Our Website: We encourage you to apply directly through our website. This way, you’ll ensure your application gets to the right people and you can easily keep track of your application status. Plus, it’s super easy to do!
How to prepare for a job interview at Boots UK
✨Know Your Data
As a Campaign Insight Analyst, you'll be diving deep into data. Brush up on your SQL, R, or Python skills before the interview. Be ready to discuss how you've used these tools in past projects to analyse customer behaviour and drive insights.
✨Translate Technical Jargon
You’ll need to present complex results to non-technical audiences. Prepare examples of how you've simplified data findings in previous roles. Practise explaining your analytical processes in layman's terms to show you can bridge the gap between data and business strategy.
✨Show Your Curiosity
Boots values curiosity about customer behaviour. Think of specific instances where your inquisitive nature led to valuable insights or improvements. Be ready to share how you approach problem-solving and what questions you ask when analysing data.
✨Collaborate and Communicate
This role involves working closely with marketing teams. Prepare to discuss your experience in collaboration and how you build relationships across departments. Highlight any successful campaigns where teamwork played a crucial role in achieving results.