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For Companies At a Glance
- Tasks: Lead digital content strategy and pharmacy growth, managing a dynamic team and driving innovative projects.
- Company: Join Boots, a leading health and beauty retailer committed to inclusivity and positive change.
- Benefits: Enjoy flexible working options, generous discounts, and a supportive employee assistance programme.
- Why this job: Be at the forefront of digital healthcare innovation, shaping impactful content and customer experiences.
- Qualifications: Proven experience in digital content strategies, strong leadership skills, and a passion for healthcare.
- Other info: Open to part-time and job share options; we value diversity and support all applicants.
The predicted salary is between 48000 - 72000 ÂŁ per year.
Job Description
Contract: Fixed Term/Secondment – Up to 12 Months
Closing date: Wednesday 8th April
Recruitment Partner: Shannon Linton
Location: Nottingham office (Recruitment Service Centre (D94), Thane Road, Nottingham, NG90 1BS)
Join us as Head of CRM for a high‑impact 12‑month fixed‑term role, leading the strategy and evolution of customer engagement for one of the UK\’s most loved brands. Based in our Nottingham office, this is a rare opportunity to shape the future of CRM for the largest health & beauty customer databases in the country and drive measurable commercial growth from day one.
What you\’ll be doing
As Head of CRM, you will lead a high‑performing in‑house team to shape the next chapter of customer engagement at Boots, uniting physical and digital journeys through smarter, more efficient and more effective CRM. You will oversee all 1:1 communications across email, app, loyalty promotions and direct marketing, while driving future‑facing strategies that unlock automation, personalisation at scale and new ways of working. Managing five direct reports (team of 35) and reporting into the Customer Marketing Director, you will play a pivotal role in transforming how we use data, technology and insight to connect with customers in the moments that matter and grow lifetime value.
Key responsibilities
- Deliver the CRM vision, leading Lifecycle CRM Managers across Health, Beauty, No7 Beauty Company and Personalised Promotions, driving the shift from product‑first to customer‑first engagement and fostering a culture of innovation, accountability and collaboration.
- Develop and optimise the customer contact strategy, using data, technology and automation to deliver efficient, effective and hyper‑personalised omnichannel experiences that connect physical and digital journeys.
- Work cross‑functionally with Brand Marketing, Data Science, Orchestration, Digital and Commercial teams to deliver integrated, insight‑led customer journeys that nurture customers through their lifecycle and maximise lifetime value.
- Set KPIs and lead performance analysis to drive incremental sales across owned channels, improve channel effectiveness and continuously evolve CRM capability.
What you\’ll need to have (our must‑haves)
- Proven ability to manage and develop a high‑performing team, creating clarity, supporting growth and enabling people to use their strengths.
- Strong experience leading CRM or lifecycle marketing in a large, data‑rich organisation, with a track record of delivering measurable customer and commercial outcomes.
- Strong stakeholder management skills, with the ability to influence peers and senior management.
- Comfortable working with data, commercials and analytics to shape decisions, execute plans and measure impact.
- Confidence partnering with data, analytics and technology teams to improve targeting, shape customer journeys and unlock automation.
- Clear communication skills and a collaborative mindset, with a willingness to get involved and help the team succeed.
It would be great if you also have
- Comfortable leading through change, bringing people with you and keeping teams focused during periods of transformation.
- Experience working with large‑scale loyalty programmes or customer databases.
- Familiarity with advanced MarTech platforms, customer journey orchestration tools or marketing automation systems.
- Background in retail, health & beauty, or another fast‑paced consumer environment.
- Experience joining up online and in‑store customer journeys to improve engagement and conversion.
- Confidence shaping test‑and‑learn frameworks or building new CRM capabilities.
- Understanding of personalisation models, segmentation approaches or predictive analytics.
- A calm, steady presence who can make clear decisions and support the team when priorities shift.
Rewards designed for you
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There\’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third‑party sites are not endorsed by Boots and may not be accurate.
About The Boots Group
The Boots Group is a trusted leader in healthcare, pharmacy and retail, operating across 11 countries — including the UK, Ireland, Thailand and Mexico. The Boots Group brands — including Boots, Boots Opticians, No7 Beauty Company, Farmacias Benavides and Alliance Healthcare — are trusted and well recognised healthcare and beauty businesses, serving millions of customers and patients every day in communities around the world.
We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
What\’s next
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
We hope to hear from you soon.
Be brilliant with Boots.
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Head Of employer: Boots Opticians
Contact Detail:
Boots Opticians Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of
✨Tip Number 1
Familiarise yourself with the latest trends in digital content and pharmacy growth. Understanding current market dynamics will help you speak confidently about how you can contribute to our goals at StudySmarter.
✨Tip Number 2
Network with professionals in the digital content and healthcare sectors. Engaging with industry peers can provide insights into best practices and may even lead to valuable connections that could support your application.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed teams in the past. We value strong leaders who can motivate and inspire, so be ready to share specific examples of your achievements.
✨Tip Number 4
Showcase your understanding of SEO and digital marketing principles during discussions. Being able to articulate how these strategies can drive growth for our digital pharmacy services will set you apart from other candidates.
We think you need these skills to ace Head Of
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital content strategy and pharmacy growth. Use specific examples that demonstrate your leadership skills and ability to manage teams effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital content and healthcare innovation. Mention how your strategic thinking aligns with the company's goals and how you can contribute to transforming the Boots Health Hub.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention any successful digital campaigns you've led or improvements in content performance metrics that resulted from your strategies.
Research the Company: Familiarise yourself with Boots' digital initiatives and recent developments in their pharmacy services. This knowledge will help you tailor your application and demonstrate your genuine interest in the role.
How to prepare for a job interview at Boots Opticians
✨Showcase Your Digital Strategy Experience
Make sure to highlight your previous experience in developing and implementing digital content strategies. Be prepared to discuss specific examples of how you've successfully managed digital projects and the impact they had on business growth.
✨Demonstrate Leadership Skills
As a Head of position, strong leadership is crucial. Share your experiences in leading teams, motivating staff, and managing cross-functional collaborations. Discuss how you’ve fostered a positive team environment and driven performance.
✨Be Prepared with Data Insights
Since the role involves analysing KPIs and market trends, come equipped with insights from your past roles. Be ready to discuss how you've used data to inform decisions and optimise digital content for better performance.
✨Understand SEO and Content Quality
Given the emphasis on quality and tone of voice, brush up on your knowledge of SEO best practices. Be prepared to explain how you ensure content meets quality standards and resonates with the target audience while adhering to SEO guidelines.