At a Glance
- Tasks: Connect with customers and guide them to the best beauty products.
- Company: Join Boots, a leading name in beauty retail with a vibrant culture.
- Benefits: Enjoy a £1000 product allowance, generous discounts, and ongoing training.
- Other info: Flexible hours, career growth opportunities, and a supportive work environment.
- Why this job: Be part of a fun team, helping customers feel their best every day.
- Qualifications: Passion for beauty, great communication skills, and a proactive attitude.
The predicted salary is between 24000 - 36000 £ per year.
Overview
We’re shaking up the beauty scene at Boots, and our Beauty Specialists are leading the charge. This isn’t your average retail role – it’s a unique position at the heart of our beauty halls, where you’ll connect with customers and guide them to the best skincare, makeup and hair products for their needs. From cult favourites to the latest viral must haves, you’ll share honest, expert advice and help customers find what really works for them – all whilst driving sales through genuine, feel-good service. Whether it’s a glow up or a game changing product, they’re after, you’ll be part of making every customer feel their absolute best.
About the role
Responsibilities
- Reporting to the Assistant Manager, you’ll work across all premium/luxury beauty brands, offering expert, unbiased advice to customers giving them the best experience in store.
- This is a sales-based role. You\'ll have targets to meet and we\'re about working as a team (not competing against each other for sales!) so you won’t be on performance-based commission. Instead, we provide up to £1000* annual product allowance for you personally test, love and recommend our products.
- This is a fun place to be, so you\'ll really get to use your sales and communication skills as you approach and interact with lots of customers with a variety of needs throughout the day.
- We’re proud of our stores, so you will always keep the premium beauty hall and make up counters looking their best. You will take pride in ensuring all counters and testers are well stocked, cleaned and tidied throughout the day.
- You\'ll have access to expert hands-on training with premium brands in store, plus a comprehensive learning programme through our online learning platform to keep building your beauty expertise.
- You\'ll attend our famous virtual and in-person conferences where we bring our Beauty Specialists together for an immersive education experience.
- As a Boots Beauty Specialist there may be opportunities to get involved with creating social media content, supporting with events or even the chance to be involved in some of our exciting campaigns.
What you\'ll need to have
- Enthusiasm & passion for make-up, skincare and haircare
- A warm, approachable manner and the confidence to start conversations with customers.
- A passion for achieving and exceeding sales targets or goals
- Ability to work at pace.
- Good communication skills, with the ability to understand customer needs.
- A proactive approach to learning about new products, techniques, and services
It would be great if you also have
- Experience working towards sales or targets in beauty retail
- A creative flair or interest in social content
Career development
Are you thinking about your future career goals? There are plenty of opportunities to continue your career with us; whether you progress within beauty to become a Senior Beauty Specialist or Beauty Assistant Manager, move into store leadership as a Store Manager, or even join our Support Office.
Our benefits
- Quarterly product allowance totalling up to £1000 per year* (*subject to number of hours worked per week.)
- Generous employee discounts
- Ongoing training from our amazing brands and beauty experts
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child.
- Flexible benefits scheme
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.
Why Boots?
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.
What\'s next?
If this sounds like the perfect role for you, we look forward to receiving your application. If your application is successful, you\'ll be invited to complete an online assessment before attending an in-store assessment.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process.
If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Information about the role
We are now recruiting Boots Beauty Specialists for our Birmingham High Street store. We are looking for candidates to join us onwards and who can be flexible to meet our customers needs. Your basic hours will be 30 hours per week, and your days of work will be across Sunday to Saturday. Candidates will need to be flexible with times and days. The exact shift patterns will be discussed at interview stage.
Business Area
Retail
Function
Store Colleagues
Keywords
Beauty, Skincare, Cosmetics, Beauty Advisor, Sales, Retail, Counter Sales, Beauty Consultant, Makeup Artist, Make-up Artist, MUA, Makeup, Beauty Specialist, Blogger, Vlogger, Influencer
Hours per week
30
Latitude,longitude 1
52.479897906,-1.895134623
Shift Pattern to display to candidates (displayed externally). Please select one:
Weekdays and Weekends
Airport
No
Hours per week
25 to 34 hours per week
Company
UK Stores
Division
16 - United Kingdom
Region
5 - Wales and West
Area
139 - Birmingham
Store
1298 - BIRMINGHAM
Req Posted Date
16-Sep-2025
County
West Midlands
Country
UK
Address 1
67-69 High Street
Address 2
Birmingham
Boots Beauty Specialist in Birmingham employer: Boots Opticians
At Boots, we pride ourselves on being an exceptional employer, offering our Beauty Specialists a vibrant and inclusive work culture in the heart of Birmingham. With generous benefits such as a quarterly product allowance, ongoing training from beauty experts, and ample opportunities for career progression, we empower our employees to thrive both personally and professionally. Join us to be part of a team that values genuine customer connections and celebrates diversity, all while making a meaningful impact in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Boots Beauty Specialist in Birmingham
✨Tip Number 1
Get to know the brand! Dive into Boots' beauty products and understand what makes them special. This way, when you chat with customers, you can share your genuine enthusiasm and expert advice.
✨Tip Number 2
Practice your people skills! Approach friends or family and have mock conversations about beauty products. The more comfortable you are starting conversations, the easier it’ll be to connect with customers in-store.
✨Tip Number 3
Show off your creativity! Think about how you can engage customers through social media or in-store events. Having a few fun ideas up your sleeve can really set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll find all the latest opportunities to join our amazing team at Boots.
We think you need these skills to ace Boots Beauty Specialist in Birmingham
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for beauty shine through! Talk about your love for skincare, makeup, and haircare, and how you connect with customers. We want to see that you’re not just applying for a job, but that you genuinely care about helping others feel their best.
Tailor Your Application:Make sure to customise your application to fit the role of a Boots Beauty Specialist. Highlight any relevant experience in beauty retail or sales, and don’t forget to mention your ability to meet targets. We’re looking for team players who can contribute to our fun and supportive environment!
Be Authentic:Honesty is key! Share your real experiences and insights about beauty products. If you’ve tried something that worked wonders for you, mention it! We appreciate genuine advice and want to see how you can bring that to our customers.
Apply Through Our Website:Ready to take the plunge? Make sure to apply through our website for the best chance of success. It’s super easy, and you’ll be one step closer to joining our amazing team at Boots. We can’t wait to see your application!
How to prepare for a job interview at Boots Opticians
✨Know Your Products
Before the interview, make sure you’re familiar with the latest beauty products and trends. Boots is all about connecting customers with the right skincare, makeup, and haircare items, so being able to discuss popular brands and products confidently will show your passion and expertise.
✨Show Your Sales Skills
Since this role is sales-based, be prepared to share examples of how you've met or exceeded sales targets in the past. Think of specific situations where you provided excellent customer service that led to a sale, as this will demonstrate your ability to drive sales through genuine interactions.
✨Be Approachable and Engaging
During the interview, showcase your warm and approachable manner. Practice starting conversations and engaging with the interviewer as if they were a customer. This will highlight your communication skills and ability to connect with people, which is crucial for a Beauty Specialist.
✨Embrace Continuous Learning
Boots values ongoing training and development, so express your enthusiasm for learning about new products and techniques. Share any experiences where you proactively sought out knowledge in the beauty industry, as this will align with their commitment to expert advice and customer satisfaction.
