PPC Specialist, Boots Republic of Ireland

Location: Nottingham

Contract: Permanent

Recruitment Partner: Frankie McCallister-Lyas

About The Role

The Republic of Ireland (ROI) E-commerce team sits within our ROI trading team and is responsible for driving forward the E-commerce Strategy for Boots ROI, covering performance marketing channels such as PPC, Affiliates and SEO. We are looking for a PPC Specialist to join our growing E-commerce team, working across our Paid Search accounts, which drive performance for all Boots ROI product categories. You will be responsible for the day-to-day management and trading of the PPC accounts in collaboration with our agencies, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the E-commerce Manager in the development of the Boots Performance Strategy for Paid Search.

Key Responsibilities

• Managing the day-to-day delivery of the PPC strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC team.
• Driving Strategy development, change and innovation in the Paid Search space– supporting the E-commerce Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects – all in the name of driving growth.
• Measurement and reporting; producing reports and communicating Paid Search results to internal and external stakeholders, continuously showcasing the value being driven by the PPC channel.
• Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC channel is supporting business priorities, wider marketing campaigns and key projects.
• The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer.
• Direct line management responsibility of 1 x E-commerce Executive.

What You’ll Need To Have

• At least 2-3 years of PPC experience within a similar role.
• Experience in a similar PPC role at either agency or in-house level (hands on experience with SA360, Google Analytics and Google Ads is desirable).
• Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel.
• A passion for PPC and innovation in this space, with a performance-driven growth mindset, keen to make a huge difference across one of the ROI’s biggest healthcare retailers.
• Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.
• A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our Benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.

What’s Next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.