At a Glance
- Tasks: Lead the creation of an AI-powered Marketing Insights Hub and drive data-led decision making.
- Company: Join a forward-thinking company that values diversity and collaboration.
- Benefits: Enjoy a competitive salary, hybrid working, generous leave, and wellness support.
- Other info: Be part of a dynamic team with opportunities for growth and recognition.
- Why this job: Make a real impact by turning data into actionable insights for marketing success.
- Qualifications: 5+ years in marketing analytics with strong skills in Power BI and Excel.
The predicted salary is between 60000 - 60000 £ per year.
Role
The Senior Marketing Insights Manager is responsible for turning data into commercial advantage.
The role will develop and own an AI-powered Marketing Insights Hub, creating a single source of truth by combining customer, commercial, marketing and market intelligence data.
Using advanced analytics, forecasting and marketing effectiveness measurement, the role provides actionable insights that help optimise marketing investment, improve customer experience and support sustainable business growth.
It also champions a data-driven culture through predictive analytics, automation and self-service reporting.
Key Responsibilities
- Develop and lead an AI-powered Marketing Insights Hub, integrating marketing, customer, commercial and market data into a single insights platform.
- Create automated dashboards, self-service reporting and AI-driven analytics to support data-led decision making.
- Monitor and analyse key commercial metrics including sales, bookings, margins, product mix and forecasting.
- Identify opportunities to improve marketing performance and support commercial growth targets.
- Measure campaign performance across paid media, CRM, digital and partnerships.
- Analyse key metrics including CAC, ROAS, CLV and conversion performance.
- Support econometric modelling, attribution and customer journey optimisation.
- Deliver insight into brand health, customer behaviour, campaign effectiveness, market trends, competitor activity, market share and NPS/CSAT.
- Provide actionable recommendations to inform marketing strategy.
- Lead the annual market research programme, managing external agencies and budgets.
- Develop customer segmentation and deepen understanding of the customer journey to improve targeting and personalisation.
- Advanced analytics, Power BI, Excel and dashboard development.
- Marketing analytics including CRM, attribution, econometrics, ROI and customer journey analysis.
- Data integration across customer, commercial, digital and market intelligence.
- Knowledge of AI, automation and emerging technologies to enhance insight generation and forecasting.
Benefits
- Hybrid Working – Nottingham
- Car Allowance
- 25–30 days annual leave plus bank holidays
- Boots Discount Card
- Free hearing aids (if required as an employee)
- Free flu vaccination (discounted for family members)
- Pension scheme & life assurance
- Flexible Benefits Box – tailor your package
- Telus wellbeing support – confidential support inside and outside work
- Long service awards recognising your contribution
Qualifications
Essential
- Degree in Marketing, Business, Economics, Statistics or related discipline.
- 5+ years' experience in marketing analytics, insights or commercial analysis.
- Strong experience with Power BI, Excel, reporting, CRM analytics, stakeholder management and working with complex datasets.
Desirable
- Experience with AI, LLMs, Machine Learning, SQL, Marketing Mix Modelling, econometrics, forecasting, pricing, attribution, data warehousing and advanced marketing measurement.
- Experience in healthcare, retail or FMCG.
Sonova is an equal opportunity employer.
We team up.
We grow talent.
We collaborate with people of diverse backgrounds to win with the best team in the market place.
We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
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Senior Marketing Insights Manager in Nottingham employer: Boots Hearingcare
Boots Hearingcare in Chester is an excellent employer, offering a supportive work culture that prioritises employee development and career progression in the field of audiology. With structured training programmes and a focus on exceptional customer service, employees enjoy a rewarding environment where they can make a meaningful impact on clients' lives while benefiting from various perks and a modern clinic setting.
