Contract: Permanent
Shift pattern: Full-time, on-site
Recruitment Partner: Joanne Walker
What you'll be doing
As a Digital Media Executive at Boots, you will play a crucial role in driving our paid social campaigns across platforms like Meta, TikTok, Pinterest, Reddit, and YouTube. Your expertise in data analysis and campaign optimisation will directly contribute to our business growth, ensuring that our marketing efforts are both effective and innovative. You will collaborate with a high-performing team, gaining valuable insights and experience in the dynamic world of digital marketing.
Key responsibilities
- Build, launch, and optimise paid social campaigns across key platforms.
- Manage targeting, creative implementation, budgets, tracking, and quality assurance.
- Monitor daily and weekly campaign performance, analysing data to identify optimisation opportunities.
- Produce clear, actionable performance reports and insights for stakeholders.
- Collaborate with internal teams, media partners, and creative stakeholders to ensure effective campaign delivery.
- Support testing initiatives and continuous improvement across paid social activity.
- Stay updated on platform developments, industry trends, and emerging opportunities.
What you'll need to have (our must-haves)
- Experience managing paid social campaigns.
- Strong analytical skills and attention to detail.
- Proficiency in platforms like Meta, TikTok, Pinterest, Reddit, and YouTube.
- Excellent organisational skills and a proactive approach to learning.
It would be great if you also have
- Experience using Smartly.io for campaign management.
- Knowledge of social measurement, attribution, and tracking solutions.
- Familiarity with retail, eCommerce, or agency environments.
- Understanding of wider paid media channels and digital marketing principles.
Where your brilliance can take you
At Boots, your role as a Digital Media Executive opens up numerous pathways for career growth. You will have the opportunity to work with cutting-edge digital marketing technologies and contribute to impactful campaigns. As you develop your skills and expertise, you may progress to more senior roles within the Performance Media team or explore other areas of digital marketing, all while being supported by a collaborative and inclusive team environment.
Rewards designed for you
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third‑party sites are not endorsed by Boots and may not be accurate.
A bit about us
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case‑by‑case basis.
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Digital Media Executive in Manchester employer: Boots Group
Boots Group is an excellent employer, offering a supportive work culture where you can thrive in your role as an In-Store Pharmacy Dispenser. With comprehensive onboarding and clear pathways for career progression, you'll have the opportunity to grow within a leading pharmacy team dedicated to patient care and safety. Located in the UK, Boots fosters a collaborative environment that values employee contributions and prioritises professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Media Executive in Manchester
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Boots Group are looking for when hiring for a Digital Media Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Boots Group for the Digital Media Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Boots Group as a Digital Media Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Boots Group’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Media Executive.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Boots Group, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Boots Group's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Boots Group. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Boots Group
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Boots Group uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Boots Group. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
