Sales Manager

Booth Dispensers Limited is a leading UK manufacturer of refrigeration equipment for the drinks industry, supplying an extensive customer base throughout the UK and Europe. We are seekinga highly motivated, confident, and customer-focused Sales Manager to join our high‑performing team.

This is a key customer‑facing role requiring excellent communication skills and the ability to successfully promote, support, and develop the Booth range of products across the industry.

Key Responsibilities

• Increasing company turnover while driving profitable growth.
• Delivering sales targets and managing the successful expansion of our UK and European market sectors.
• Assessing customer needs to maintain existing business and generate new opportunities.
• Negotiating contracts, preparing and presenting tenders, and working with key accounts on a commercial basis.
• Representing the Company at industry events, exhibitions, and customer meetings.
• Working closely with internal Technical and Marketing teams to support product initiatives, market development, promotions, and advertising.

Candidate Attributes

• A confident communicator with strong customer‑facing experience.
• Previously experienced within the drinks industry (essential).
• Technically minded, enabling a professional understanding of cooling equipment and ancillary products.
• Self‑motivated, organised, and capable of operating effectively across varied customer environments in the UK and Europe.
• Current UK Passport.

Package

• Company car
• Life assurance
• Medical benefits
• 33 days annual holiday (inc. statutory bank holidays)