Marketing Director, Northern Europe in London

Datasite and its associated businesses are the global centre for facilitating economic value creation for companies across the globe. From data rooms to AI deal sourcing and more, we provide a complete platform for M&A and other high-value transactions, including fundraising and restructuring. Projects become seamless in Datasite, built around the world’s most trusted data room. Our unique combination of technology and always-on assistance empowers investment banks, corporates, private equity, and law firms to shorten deal times and boost success rates.

Reporting to the SVP of Marketing for EMEA & APAC, the Marketing Director will be responsible for localising and executing the EMEA marketing strategy and plan for the Northern Europe region. This is a crucial role within the team to localise our marketing and drive demand generation across the different regional channels from events and conferences to email, web, social media, search, and display. It is a permanent full-time role based in London with an opportunity to establish marketing in the country and grow the role and the team in the coming years.

Essential Duties & Responsibilities

• Localise and execute the marketing strategy and plan for Northern Europe, based on the EMEA Marketing strategy and plan.
• Drive demand generation in the region, both offline and online.
• Optimise and measure the success of the different activities and initiatives.
• Report on the impact of leads, opportunities, cost per lead, cost per opportunity and the overall return on marketing investment.
• As the regional presence grows, build and manage a local marketing team, and take ownership of the regional marketing budget.
• Act as a strategic marketing partner to local Sales leadership and regional stakeholders.
• Identify opportunities to improve regional marketing performance based on market insight, performance data, and commercial feedback.

Personal Attributes

• Ability to work productively within a virtual team environment as well as independently.
• Is flexible and adaptable in approach.
• Ability to build strong working relationships, especially with the local sales team.
• Ability to collaborate across functions and regions within a multicultural environment.
• Strategic and creative thinker with a hands-on, execution-oriented approach.
• Comfortable influencing stakeholders without direct authority.
• Proactive, flexible, quick to adjust, and focused on execution and results.

Skills

• Fluency in English (written & spoken); an additional Northern European language is an advantage.
• Good understanding of the right and most effective marketing mix and channels in the Northern Europe region, including events, conferences, email, web, social media, paid search, and display.
• Digital savviness in terms of executing local initiatives over different tools and channels.
• Experience with AI, CRM (e.g. Salesforce), marketing, and social media tools is an advantage (e.g. Pardot, LinkedIn and Sitefinity).
• Persuasive communication and people skills - written and verbal.
• Ability to translate marketing performance data into meaningful business insights.
• Propensity to respond to deadlines ahead of schedule.
• Meticulous and analytical with strong planning skills.
• Strong organisational skills.
• Experience collaborating with external partners and suppliers.
• Ability to demonstrate a high degree of confidentiality, discretion, and professionalism.
• PC proficiency with Microsoft Office 365 applications knowledge (Copilot, Excel, Word, PowerPoint, Outlook, Teams, and SharePoint).

Qualifications

• A bachelor’s degree (or equivalent) in marketing, communications, business or related fields is desirable.
• A master’s degree in marketing or related fields is an advantage.

Knowledge & Experience

• Minimum 7-12 years’ experience in marketing, preferably in a regional, field marketing, demand generation, or integrated marketing role within a global organisation.
• Strong knowledge of B2B marketing.
• Previous experience in a technology SaaS company would be a great advantage, ideally in the financial services/legal sectors.
• Experience partnering closely with Sales and senior stakeholders is preferred.
• Previous people management experience is an advantage, but not required.
• Candidates must have full eligibility to work in the UK without any restrictions.

Our company is committed to fostering a diverse and inclusive workforce where all individuals are respected and valued. We are an equal opportunity employer and make all employment decisions without regard to race, colour, religion, sex, gender identity, sexual orientation, age, national origin, disability, protected veteran status, or any other protected characteristic. We encourage applications from candidates of all backgrounds and are dedicated to building teams that reflect the diversity of our communities.