SME Sales Manager - Data & AI Apprenticeships
SME Sales Manager - Data & AI Apprenticeships

SME Sales Manager - Data & AI Apprenticeships

Manchester Apprenticeship 35000 - 50000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive growth by managing sales for Data & AI apprenticeships across various sectors.
  • Company: Join Boom Training, part of Turing College, a leading EdTech company.
  • Benefits: Competitive salary, commissions, remote work, and annual workation.
  • Why this job: Be part of reshaping the future of data and AI skills in a fast-paced environment.
  • Qualifications: Experience in B2B apprenticeship sales and strong communication skills required.
  • Other info: Inclusive workplace celebrating diversity and offering excellent career growth.

The predicted salary is between 35000 - 50000 ÂŁ per year.

Mission

Drive growth at Boom Training by Turing College by managing a new-business pipeline, closing Level 4–6 Data & AI apprenticeship contracts, educating clients on funding options, and building a strong pipeline across tech, retail, healthcare, and professional services.

How you\’ll contribute 🐝

  • Manage the full 360° sales cycle – prospect, qualify, demo, propose, negotiate and close SME contracts for Boom programmes.
  • Execute a high-velocity sales process targeting SME employers across tech, retail, healthcare, and professional services.
  • Educate and advise clients on apprenticeship funding options (Levy and co-investment), guiding them through sign-up and onboarding.
  • Build and maintain a strong pipeline in Salesforce CRM; deliver accurate weekly reports and conversion metrics.
  • Ensure a smooth customer handover to the onboarding team, supporting learner success and retention.

Desired qualifications 💼

  • Proven track record in B2B apprenticeship or education sales, ideally 2–3 years closing SME accounts (ÂŁ10k–£100k deal size).
  • Confident discussing data, digital, and AI apprenticeship standards at a practical business level.
  • Strong consultative sales approach with the ability to tailor solutions and handle objections quickly.
  • High-activity sales mindset – comfortable managing 40–60 opportunities simultaneously.
  • Familiar with Salesforce CRM, sales automation tools, and pipeline forecasting.
  • Working knowledge of ESFA funding rules and SME apprenticeship co-investment models.
  • Excellent communication and relationship-building skills with HR, L&D, and business owners.

Why join us?

Boom Training, now part of Turing College, is on a mission to reshape how data and AI skills are developed and deployed across the workforce. With a proven track record in UK apprenticeship delivery, Boom has joined forces with one of Europe’s fastest-growing EdTech companies, Turing College – backed by Y Combinator and trusted by global leaders like Moody’s, Thermo Fisher, Nasdaq, and Salesforce.

We’re at the start of an exciting journey, combining Boom’s apprenticeship expertise with Turing’s tech-first mindset to build the next generation of future-ready talent. We’re looking for people who are energised by fast-paced, hands-on environments. In return, you’ll help drive a movement that’s equipping people with the skills they need to thrive in the age of GenAI.

Benefits that reflect our culture 📢

  • Competitive base salary and commissions plan
  • 20 days holiday + bank holidays
  • Annual workation with the Turing College team
  • Remote-first working set-up
  • Smart Pension contribution
  • Free enrolment into Turing College pathways

Depending on your competencies & skills, the salary is ÂŁ35,000 to ÂŁ50,000 base + uncapped commission.

Interested?

Reach out to careers@turingcollege.com with a two‑minute Loom or audio clip explaining the biggest impact you’ve made selling apprenticeships and how you’d repeat that success here, along with your LinkedIn or CV attached.

At Turing College and Boom Training, we are committed to fostering an inclusive environment where diversity is celebrated and every voice is valued. As an equal opportunity employer, we welcome applicants of all races, genders, colors, sexual orientations, religions, marital statuses, disabilities, and national origins.

SME Sales Manager - Data & AI Apprenticeships employer: Boom Training

At Boom Training, now part of Turing College, we pride ourselves on being an exceptional employer that champions growth and innovation in the EdTech sector. Our remote-first work culture promotes flexibility and work-life balance, while our commitment to employee development is reflected in competitive salaries, generous holiday allowances, and unique opportunities for professional advancement. Join us in reshaping the future of data and AI skills training, where your contributions will directly impact the workforce and help drive meaningful change across various industries.
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Contact Detail:

Boom Training Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land SME Sales Manager - Data & AI Apprenticeships

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. The more connections you make, the better your chances of landing that SME Sales Manager role.

✨Tip Number 2

Practice your pitch! You’ll need to demonstrate your consultative sales approach, so rehearse how you’d discuss apprenticeship funding options and close deals. Role-playing with a friend can help you refine your delivery and boost your confidence.

✨Tip Number 3

Show off your Salesforce skills! If you’ve got experience with CRM systems, make sure to highlight it in conversations. Being able to manage a strong pipeline and deliver accurate reports is key for this role, so let’s make that clear!

✨Tip Number 4

Apply through our website! We love seeing candidates who are genuinely interested in joining us at Boom Training and Turing College. A personal touch in your application can really make you stand out, so don’t hesitate to share your passion for education and tech.

We think you need these skills to ace SME Sales Manager - Data & AI Apprenticeships

B2B Sales
Consultative Sales Approach
Sales Cycle Management
Salesforce CRM
Sales Automation Tools
Pipeline Forecasting
Apprenticeship Funding Knowledge
Relationship-Building Skills
Communication Skills
Negotiation Skills
Objection Handling
High-Activity Sales Mindset
Data and AI Apprenticeship Standards Knowledge
Client Education and Advising

Some tips for your application 🫡

Show Your Sales Skills: When you're writing your application, make sure to highlight your proven track record in B2B sales. We want to see how you've successfully closed deals in the past, especially in the apprenticeship space. Use specific examples to demonstrate your skills!

Know Your Stuff: Familiarise yourself with data and AI apprenticeship standards before applying. We love candidates who can confidently discuss these topics at a practical business level. It shows us you’re serious about the role and ready to hit the ground running!

Tailor Your Approach: Just like in sales, your application should be tailored to us! Make sure to align your experience with our mission at Boom Training and Turing College. Show us how your background fits into our vision of reshaping data and AI skills development.

Keep It Professional: While we appreciate a friendly tone, remember that this is a professional application. Keep your language clear and concise, and don’t forget to attach your CV or LinkedIn profile as requested. Apply through our website for the best chance of success!

How to prepare for a job interview at Boom Training

✨Know Your Numbers

Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific figures related to your past B2B apprenticeship sales, like deal sizes and conversion rates. This shows you’re results-driven and can back up your claims with solid data.

✨Master the Funding Options

Since educating clients on funding options is key, make sure you understand the ESFA funding rules and co-investment models inside out. Prepare to explain these concepts clearly, as this will demonstrate your expertise and ability to guide clients through the process.

✨Showcase Your Consultative Skills

Prepare examples of how you've tailored solutions for clients in the past. Think about times when you handled objections effectively. This will highlight your consultative sales approach and show that you can adapt to different client needs.

✨Familiarise Yourself with Salesforce

Since managing a pipeline in Salesforce CRM is part of the role, ensure you’re comfortable discussing how you’ve used it in previous positions. Bring up any specific features you’ve leveraged for reporting or forecasting, as this will show you’re ready to hit the ground running.

SME Sales Manager - Data & AI Apprenticeships
Boom Training
Location: Manchester
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